Wix Review 2020

wix best website builder

By Dan Barraclough

Wix is a website builder with a promise: anyone can build a website. No, really – anyone. No prior tech or coding experience required.

This promise of simplicity has been exceptionally well-received by businesses and individuals alike. The numbers speak for themselves: Wix now boasts 110 million users across 190 countries, and 45,000 new sign-ups per day.

But with competition among website builders becoming increasingly fierce, how does Wix match up? We took a closer look to decide whether or not it lives up to the hype.

Ease of use
Getting started
Help and support
Advantages and disadvantages


Wix Website BuilderRating
Products & Services
Ease of Use
Help & Support
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Wix has over 500 professionally designed templates to choose from. They have helpfully categorised them into the best templates for the following:

  • Business
  • Online Store
  • Photography
  • Video
  • Music
  • Design
  • Restaurants and Food
  • Accommodation
  • Events
  • Portfolio and CV
  • Blog
  • Health and Wellness
  • Fashion and Beauty
  • Community and Education
  • Creative Arts

The way Wix categorises its template designs is a huge bonus – it really helps to narrow the search and ensure businesses remain on trend within their industry. All templates are free to use. You can see their full portfolio here.


In addition to a great selection of templates, Wix also has an extensive collection of 200+ apps that can be added to your website. These include social ‘buttons’ to easily link to your social media accounts, the option to add a mailing list sign-up and Google Adsense (to display paid adverts on your site).

What’s more, most of these apps are still available to those only using the free Wix model. This is testament to Wix’s commitment to their customers of all pay grades.

Wix logo

Ease of use

Drag and drop interface

Wix’s drag and drop interface is the key to its ease of use. It essentially allows you to add images and other assets to your new site by dragging them from a folder in your computer, and then ‘dropping’ them on the new site. You are then free to play around with sizing, filters etc.

Wix SEO Wiz

All Wix websites are ‘Search Engine Optimised’, meaning they are highly compatible with Google and other search engines. This means you don’t need to worry about appearing lower in Google searches with a Wix website than you otherwise would. In fact, Wix is the only website builder, aside from WordPress, to be mentioned in the Google Webmaster Guidelines. This doesn’t mean that other website builders aren’t Google compatible, but it shows that Wix is definitely a safe bet..

Best SEO practices is a really broad and ever-evolving topic. Wix has developed the Wix SEO Wiz with this in mind. With the SEO Wiz, you can easily navigate the treacherous SEO waters with your own personalised plan to help make the most of your content.

Helpful extras

Here are a few other ways that Wix makes life easy for its customers:

  • Websites are mobile friendly, meaning you don’t have to worry about alienating your mobile audience
  • They offer a huge selection of free, high quality stock images
  • Unlimited web pages allow your site to grow as you do
  • All-in-one management allows you to track orders, receive payments etc. all in one place

Getting started

Signing up to Wix is incredibly simple. With only a couple of basic details, you have created an account and are free to choose a template to play around with. The template below is ‘Success Coach’. Don't worry about the seemingly endless amount of customisation options – each comes with a concise explanation to help you get to grips with it.

Help and support


Less of a creative type? Don’t worry, Wix has you covered.

Wix ADI (Artificial Design Intelligence) is Wix’s pioneering artificial intelligence software that will design a stunning website on your behalf. It learns about you, and applies this knowledge to create a completely unique site that is perfect for your needs. Sound like your ideal solution? When you first register for your new site, choose to build it using ‘Wix ADI’ rather than ‘Wix Editor’. You can switch to the Editor at any time, and then return to the most recent ADI version of your site using the ‘Site History’ option. Find out more about Wix ADI here

Online guides and video tutorials

If you get stuck at any stage in the website-building process, check out the support centre. Their comprehensive online guides and YouTube video tutorials cover a huge variety of material, from advice and FAQs to troubleshooting.

If you have an issue that isn’t explained, you need only Google your query to receive a myriad of advice from other users. That’s the great thing about using a website builder with such an established user base; you have a readymade community of like-minded people to learn from.


Many people are still surprised to find out that you can create and manage a great website using Wix completely free of charge. It’s true – Wix operates a ‘freemium’ payment model, giving you the option to use their most basic service for free or to upgrade for additional benefits.

If your website is anything more than a hobby, it is definitely a good idea to upgrade to a paid Wix plan. Not only will you be able to access great additional features (see below) and the most exclusive apps, but crucially your site will not display the automatic Wix advertising that comes with the free and cheapest models. This is essential for creating a site that looks professional and credible. What’s more, even the most ‘expensive’ models are incredibly cheap compared to commissioning a web designer at £200 upwards with ongoing costs, too. A fully-functioning, sleek website could be yours for only a few pounds a month:

Connect Domain1GB Bandwidth, 500MB Storage£3/month
Combo2GB Bandwidth, 3GB Storage, Free Domain£6/month
UnlimitedUnlimited Bandwidth, 10GB Storage, Free Domain£8.50/month
Business & ecommerce10GB Bandwidth, 20-50GB Storage, Free Domain, Online Store (100% commission free), £75 ad vouchers etc£13-22/month
VIP Unlimited Bandwidth, 20GB Storage, Free Domain, Online Store, Email Campaigns, Priority Response£18/month

Wix logo

Case studies

It’s not surprising, given all the above information, that Wix has a wealth of high-quality example websites in their ‘Get Inspired’ section. Here are some of our favourites:

Cocoletas Wix WebsiteBruna Cristina Wix Website
Postergeier Wix Website Michael Emma Wix Website

As you can see, these websites are all very different. However, the emphasis on bold visual design is common across all Wix templates. Imagery was once overlooked in favour of written content, but today’s audience expect a stunning visual experience. Just look at the success of image-based social media platforms like Instagram and Tumblr.

Choosing a web design that makes the most of images is a great way to make sure your website is in line with current trends. What’s more, Wix has a really great selection of free stock imagery to complement your own.

Advantages and disadvantages

As you’ve already seen, Wix comes with many advantages for businesses or individuals looking to launch or relaunch a website. To recap:

Very cheap – with options starting for free and reaching a maximum of £15.57/month for the most advanced plan, this is a remarkably inexpensive way to create a website.

500+ templates to choose from, grouped by industry, allowing you to create something that is truly unique to you, and avoid having a generic looking website.

✔ An interface that is genuinely user-friendly, and suitable for those with no prior web design experience.

✔ Extensive online guides and video tutorials to guide you through the process of making your website, and answer any questions that may arise.

200+ Wix apps to enrich the functionality of your site.

✔ It’s very quick to make a Wix website – you need only fill in a few details, choose a template and modify it to represent you or your business. You could be up and running in only a couple of hours.

✔ Huge user base means that feature updates are constant, and advice is always readily available from the Wix community.

✔ Amazing showcase of Wix websites to take inspiration from.

✔ All websites are SEO optimised.

✔ Wix is an excellent way into the wonderful world of ecommerce for startups, or sole traders just starting out in business.

Although Wix comes with many advantages, there are also a few drawbacks to take into consideration:

✗ Both free and ‘Connect Domain’ plans (the cheapest paid plan) will always display Wix adverts on the site.

✗ Once committed to a template you cannot switch, so we suggest experimenting with several before making a final decision.

✗ Although the existing guides are comprehensive, there is no option to speak to someone in support over email/ live chat/ phone. Instead there are open tickets for known faults, and you can add yourself to these to be informed of their progress.


At this moment in time, Wix is the most popular website builder on the planet – and with good reason. Its intuitive interface and commitment to guiding each person through the process means that anyone really can build a modern, sleek and professional website.

In our view, the positives of Wix absolutely dwarf the negatives. The costs for their premium packages are low in comparison to many of their competitors which, when combined with their offerings of free hosting, domain name, email addresses and access to Google Analytics, means you have all the tools to launch a successful and functioning website.

The fact that Wix offers a free version means you have nothing to lose by setting up an account. Take your time to explore Wix and see how you get on with it. You can upgrade to the best plan for you later on, and start taking full advantage of everything Wix has to offer. We’re convinced you’ll love it as much as we do.

Wix logo

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

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