Site123 Website Builder Review 2020

site123 review

By Dan Barraclough

We found using Site123 as easy as ABC – but is it the best website builder for your business?

site123 logo


  • Free plan available
  • Very easy to use
  • Excellent customer support

X Cons:

  • Premium plans required to unlock the majority of useful features
  • Restricted creative freedom
At a glance: Site123 is one of the best free website builders for creating simple sites

Site123 is one of the most popular website builders around today, largely because it’s so simple to use. Ideal for blogs or small business websites, Site123 enables anyone to quickly build an online presence – but how does it all work?

True to its name, this platform has streamlined website building into three simple steps. After signing up, Site123 will ask which type of website you need (1), invite you to name your website (2), then let you customise and publish the generated template (3). 

All sounds perfect, doesn’t it? 

Well, unfortunately, Site123 sacrifices power for simplicity. While it’s easy to use, we wouldn’t recommend using Site123 to build large ecommerce stores or complex websites. It just doesn't have the same quality of design tools that you’ll find on other free website builders, such as Wix or Weebly.

That said, if you need a free website created quickly, then using Site123 makes perfect sense. And if you’d like to know more about this website builder, you’ve come to the right place.

We signed up and tested Site123 ourselves so we could really understand what makes it tick. We examined its features, customer support, customer reviews, and price plans to help you decide whether it’s the best website builder for you.

Ready to go? Let’s get this Site123 review started in 3,2,1…

During the COVID-19 pandemic, the best way to communicate with your customers and clients is online. Whether you’re looking to sell your products or services over the web, show off your creative work, or simply get your company’s name and details out there – the first thing you need to do is set up a website. Fortunately, DIY website builders enable you to set up your own website quickly and easily – and they’re pretty inexpensive, too.

In these unusual times, we understand that time is money. That’s why we’ve done all the research for you – testing and comparing top website builders on price, ease of use, features, customer support, and more so you don’t have to. We’ve selected and reviewed our five favourite builders for businesses like yourscheck out our quickfire comparison of those website builders here.

What are Site123’s features and benefits?

Is Site123 a sorry sight, or a sight for sore eyes? In this section, we’ll uncover this website builder’s most impressive features, and explain why it’s one of the best free website builders around.

site123 website test example

Based on our experience, building a business website with Site123 is a breeze

Multilingual website options

Unlike most website builders, Site123 offers the ability to translate your website accurately into multiple languages using a built-in tool. With up to five languages available besides English – namely German, Spanish, French, Portuguese, and Italian – this tool duplicates your website and translates the content into your chosen language. However, you’ll need to upgrade to a paid plan to have access to this feature.

Excellent customer support

Site123 understands the importance of fixing issues quickly. With efficient customer support, you can spend less time worrying about crashing websites, and more time focusing on cashing cheques, sharing blogs, and growing your customer base online. Site123 offers help via email and social media, as well as 24/7 live chat support, meaning you can keep your website up and running around the clock.

site123 customer support

Site123 is always ready to resolve your website-building issues

Super SEO tools

Search Engine Optimisation is the process of improving your website’s visibility on search engines like Google and Bing. Site123 makes this process very easy, allowing you to update the metadata for each of your site’s pages (i.e. what the search engines display about each page on their results pages), and add alt text to your images (descriptions which help search engines categorise the image).

Integrated Google Analytics

Most website builders use their own built-in analytics tools, which can lack strength and depth. However, Site123 comes integrated with Google Analytics, offering trustworthy customer statistics and analysis. You can’t really do better than Google, can you?

What are Site123’s cons?

When making any business decision, it’s vital that you have a clear picture of the product or service you’re considering. We’ve listed below our main concerns when it came to using Site123 to help you understand how Site123 compares to the best website builders.

Weak ecommerce 

Site123 is a solid option for building quick, simple, professional websites. However, if you wanted to sell lots of products and build an ecommerce empire, then you’ll struggle to find success on Site123 due its lack of financial and ecommerce tools. For online selling, you should look at industry leaders such as Shopify, BigCommerce, and Wix.

Free plan doesn’t offer much

One of the main reasons why Site123 is so popular is because it offers a free plan. However, this plan is relatively limited in terms of its tools and features. For example, you’ll need to upgrade to a paid plan in order to access ecommerce tools, remove the Site123 subdomain (e.g., or use multiple languages. 

While this is the case for most ‘free’ website builders, Site123’s pricing plans are quite expensive compared to its competitors, which we will explain in more detail below.

site123 premium package features

You’ll need to upgrade to the premium plans to unlock some important features

Little creative freedom

Unlike Wix, Weebly, or Squarespace, Site123 doesn’t use drag-and-drop design. This is an intuitive design tool that allows you to click on any element – like an image or text box – and place it anywhere you like. In contrast, designing on Site123 is quite rigid in terms of what you are able to customise. 

If you are keen to get creative with your website, then we would recommend using Squarespace – it has the most powerful design tools of any website builder, enabling you to create truly stunning websites.

How much does Site123 cost?

As the old saying goes, money makes the web go around. Site123 has four price plans to choose from (as well as the free plan), which unlock a wider range of features to help your website grow. You can find out more about Site123’s pricing plans below.

Quick jargon buster:

  • Storage: more storage allows you to upload (store) more media to your website
  • Bandwidth: media requires bandwidth in order for your website to run smoothly
  • Domain: your website’s identification, e.g. ‘.com’, ‘’, ‘.org’



What you’ll get



  • 500MB storage
  • 1GB bandwidth
  • Site123 subdomain at the end of your URL, which doesn’t look very professional



  • 10GB storage
  • 5GB bandwidth
  • Remove Site123 ads
  • Send emails to 100 email addresses per month
  • Remove the Site123 subdomain



  • 30GB storage
  • 15GB bandwidth
  • Send emails to 1,000 email addresses per month
  • Two mailbox addresses, e.g.
  • One additional language
  • Remove Site123 footer advert



  • 90GB storage
  • 45GB bandwidth
  • Send emails to 2,500 to email addresses per month
  • Five mailbox addresses
  • Three additional languages
  • Ecommerce
  • 500 orders per month
  • Accept credit card payments
  • Website statistics



  • 270GB storage
  • 135GB bandwidth
  • Send emails to 10,000 email addresses per month
  • 10 mailbox addresses
  • Five additional languages
  • Unlimited orders per month
  • Advanced ecommerce tools

When thinking about the cost of a website, not only is Site123’s pricing relatively expensive compared to the rest of the market, but you can also get access to more powerful tools elsewhere. For example, Wix offers excellent premium plans starting from just £3 per month, while Shopify provides access to the industry’s best ecommerce tools for just £23 per month.

This really solidifies Site123’s position as a quick and easy tool for building simple, professional websites, but nothing more. 

What do Site123’s customer reviews say?

We trialled Site123 ourselves and found it was simple to use, but creatively restrictive. But why only take our word for it? 

We also trawled the review site Trustpilot to see what Site123 customers think about the platform. Site123 has a 4.5-star rating, and is classified as ‘excellent’. Here are some of the most useful reviews we found:

“Easy to use with excellent support.”

Patricia, Site123 customer

“Building my site was relatively easy, and the support was helpful, but they assumed a little too much technical IT knowledge. Some minor issues with mailboxes still to be resolved, but overall a pretty good experience.

– Leonard, Site123 customer

“So far, so good. Looks very professional, and I hope to continue on this road and enjoy the service.”

– ASA technician, Site123 customer

site123 website examples

Some examples of Site123’s finest sites

Expert verdict

Site123 is a wonderful website builder for creating simple sites quickly and easily, whether it’s for your small business, blog, or portfolio. When we tried the platform, there was no messing about on their end – you sign up, edit some text boxes, then voila! It really does feel like 1, 2, 3.

If you want to build a more complex website, such as a large online store, then you’ll find Site123 starts to crack. It doesn’t provide enough tools for you to build an online empire, which means you’re better off using platforms like Shopify, BigCommerce, or Wix for your ecommerce ambitions.

What other website builders could I consider?

As we’ve mentioned above, there are plenty of options when it comes to picking a website builder. Site123 may not be the best option for you, so what else is out there? Below you can see some of the best free website builders, and some of the top ecommerce platforms…

WixBest overall website builderVisit Wix
SquarespaceBest for creative flexibilityVisit Squarespace
WeeblyBest for small business websitesVisit Weebly
GoDaddyBest for building a website quicklyVisit GoDaddy
ShopifyBest ecommerce website builderVisit Shopify
BigCommerceBest for large online storesVisit BigCommerce
Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

Now Read