How Much Does Web Maintenance Cost in 2020?

By Dan Barraclough

During the COVID-19 pandemic, the best way to communicate with your customers and clients is online. Whether you’re looking to sell your products or services over the web, show off your creative work, or simply get your company’s name and details out there – the first thing you need to do is set up a website. Fortunately, DIY website builders enable you to set up your own website quickly and easily – and they’re pretty inexpensive, too.

In these unusual times, we understand that time is money. That’s why we’ve done all the research for you – testing and comparing top website builders on price, ease of use, features, customer support, and more so you don’t have to. We’ve selected and reviewed our five favourite builders for businesses like yourscheck out our quickfire comparison of those website builders here.


Now you’ve got your perfect website, you can just sit back and relax, right? Wrong!

In your home, it’s easy to see when things need maintaining: carpets get worn, paint becomes scruffy, appliances break down. With a website, things aren’t so obvious. To the untrained eye, everything can look up to date, while in the back end things are close to wearing out. If left unchecked, you risk glitches, malicious viruses and even hacking.

So, how do you need to do to keep your website in good condition? And how much does it cost? Let’s find out.


Website framework

You know when your phone notifies you that a software update is available? You ignore it, naturally, but before long things start slowing down, or stop working altogether. Even worse, none of the new emojis display properly! Finally you upgrade and it’s so easy you vow to do it straight away the next time.

The same is true of the framework your website is built on – WordPress, for example. It’s up to you to make sure you have the most up-to-date version possible so that your website can perform at its best. Plus, by not updating your website you risk getting hacked.

How often do you need to update? That depends on the framework you use. WordPress release new versions as often as every couple of months.


Or, for a cheaper option…

As we mentioned briefly above, website builders are a cheaper, easier way to create and maintain your own website.

Requiring no coding or technical knowledge, when using a website building platform, you simply choose a professional-looking design template; drag-and-drop your site copy, images, and videos into place; integrate the apps and tools that'll add the functionality you need; and voila – you have a website!

What's more, website builders won't charge big extra fees for ongoing maintenance – many of the necessary costs will be bundled into your monthly subscription fee. Below, we've listed our favorite website builders, and included their price ranges. Be sure to check them out before hiring a (more expensive) web designer!

Website builderBest for…Price range (per month, billed annually)Is a free plan available?Check it out!
Wix logoBest all-round website builder$13 – $49Yes!Visit Wix
Squarespace logoBest for creative entrepreneurs$12 – $40NoVisit Squarespace
Weebly logoBest for total beginners$6 – $26Yes!Visit Weebly
Shopify logoBest for ecommerce businesses$29 – $299NoVisit Shopify
BigCommerce logoBest for big growth ambitions$29.95 – $269.96NoVisit BigCommerce

Plugins and extensions

Carrying on with the smartphone analogy, if the web framework is the phone itself then the plugins and extensions are like your apps. And just like apps, they also need updating when a new version comes out.

Plugins and extensions are the building blocks of your website. It pays to keep them at their best.

desk with computer

This is the desk of someone who updates their apps, plugins and extensions straight away
 


Hosting, domain name and SSL certificate

Your domain name and SSL (Secure Sockets Layer) certificate will need to be renewed annually.

Depending on its desirability, a .co.uk domain name will cost between around £4.99 and £100 a year (.com will be slightly more).

In 2020, websites really shouldn’t be without an SSL certificate. It gives your site an added layer of security, and means it will be presented to users as a ‘trustworthy’ source, without any warning messages. It puts the ‘s’ in the ‘https://’ at the start of your web address. An SSL certificate will cost between £15 and £200 a year.

Hosting is generally billed on a monthly basis. Shared hosting can cost as little as £3 per month, whereas dedicated hosting can cost around £200 per month.


Backups

Backups are good. Backup everything. Then backup your backups! You get the picture.

Imagine how heartbreaking it would be if your website got a virus or was hacked, and you didn’t have a backup version to launch. Think of all the content that would need to be recreated. Save yourself the hassle.

The process of backing up is slightly different for each web framework. If you have a WordPress website, you can get a plugin like the UpdraftPlus, which makes the process really simple.

Some hosting platforms actually provide a backup system, so it’s worth investigating that first.


Content maintenance

As well as making sure you’re creating new content regularly, you’ll need to update the old stuff, too. Prices and stats quickly become outdated, and staff bios need changing as people come and go. It’s a pretty big task.

These days, most website frameworks (yes, including WordPress!) have a content management system (CMS) built right in. This makes it easy for anyone in the business to update the site, no matter how tech-savvy they are.

As your content evolves, you might also need to add extra features to your website to make for a richer user experience, and to make sure that the content can actually fit on your site.


SEO updates

Search Engine Optimisation (SEO) has come a long way in recent years. There used to be a big focus on keywords, and stuffing them into articles to be successful in Google searches. Nowadays, genuinely quality content is rewarded far more.

That said, it pays to keep up to date with best SEO practice. For example, the number of characters in meta tags (the description of your article that appears in Google) can change, and these will then need updating so they display properly on a page of search results.


How much does website maintenance cost?

Truth be told, while some will enjoy the challenge of maintaining a website themselves, most outsource this task to a specialist company. How much it will cost depends on exactly what you want included, and the size and complexity of your website.

The overall cost of ongoing website maintenance will be:

  1. Monthly maintenance package: £40 and £200+ per month
  2. Cost of your domain name: £4.99 to £100 per year
  3. SSL certificate: £15 to £200 per year
  4. Web hosting: £3 to £200 per month

Looking for a simpler solution? Remember, with website builders, you can expect to pay significantly less. Your hosting is included, as are web framework updates. Websites created with website builders will also have more security measures automatically in place, and you’ll have a support team in case anything goes wrong.

Build your own website quickly and affordably with Wix, one of our favourite website builders Try Wix for free today

Next steps

The amount of maintenance that a website needs can sound overwhelming, but it’s easily managed by an external company (or you can definitely get into the swing of doing it yourself).

Either way, don’t let it put you off taking the plunge and getting your website developed! Here’s our roundup of the best web design companies for small businesses, and the best web design companies for ecommerce. Make sure you also check out how much a website costs so you can get an idea of design prices. Your web designer should be able to give you a more specific idea of maintenance costs, too – in fact, some will actually offer this service.

If the low-maintenance website builder option appeals, read about the best website builders for small businesses, or check out our top 5 website builders.

Alternatively, you can head directly to our five favourites' websites to check them out for yourself: Wix (the best all-rounder), Weebly (best for total beginners), Squarespace (best for creatives), Shopify (best for ecommerce businesses), and BigCommerce (best for those with big ambitions).

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

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