Even specialists find it difficult to distinguish these techniques. People substitute them unknowingly.
However, telemarketing and telesales are in fact different. The following information will help you understand the main differences.
What is Telemarketing?
Telemarketing generates interest from the recipient, presents a product/ service and receives feedback thereafter. This allows for a more targeted message in the future.
Telemarketing will often end with a business appointment or meeting.
Telemarketing is an effective technique for B2B and B2C lead generation. Statistics show that the ROI for every pound spent on telemarketing is £11 for B2B companies. For B2C businesses, this is £5.
Telemarketing has come to include web-based video calls with clients. This presents businesses with another opportunity. Meaningful dialogue will help convert potential future prospects.
A vast range of companies use telemarketing. They work across different industries and target audiences. It is often mistaken for cold calling which is incorrect. It's effective if it's done in the best possible way. Targeted and personalised messaging means you address customers’ needs. A positive response guides them through the conversion funnel.
Utilising telemarketing in your business is relatively simple. It involves researching and contacting local telemarketing companies. Proper training and communication skills are crucial for this. Combined, they will help deliver the right message. You should outsource the process if you don’t feel comfortable making calls.
What is Telesales?
With telesales, you will sell a product/ service directly to clients on the phone. It actually involves closing the deal. Once again, both B2B and B2C businesses use this technique.
Telemarketing starts the process. Your data on potential customers and how they perceive your products will be very useful. Telesales comes in to play to convert prospects into clients.
You can select a professional team and outsource the process to a reputable telesales company. By doing this, you will see a serious increase in conversions. This will also limit the cost of telesales.
Through telesales, it’s possible to convert difficult leads. In addition, you can have an effective “telephone-based sales team”. This will reduce travel expenses and cut other costs while generating required sales.
As with telemarketing, we recommend outsourcing telesales. Those lacking experience and quick thinking will find it incredibly difficult to close a deal. Outsourcing is a lot more cost-efficient than hiring and training your own telesales team.
As you can see, telemarketing and telesales aren’t the same thing. Begin with telemarketing in order to acquire information. Organise and analyse this information in advance of telesales. Through this process, you’ll end the cycle and close the deal.
Telemarketing focuses on refinement and quality. The technique doesn’t deliver a direct, measurable result. So, volume is not that important. With telesales, however, volume and speed of execution are both needed. A higher volume contributes to a bigger number of sales. This can be essential for the sustainable growth of a business.
What Telemarketing and Telesales Companies Are Out There?
Outsourcing telemarketing and telesales will save you time and money. Statistics show that ROI from in-house B2B telemarketing is not as high as that of outsourced telemarketing.
There are a number of quality telemarketing services in the UK. Some of the most popular companies are as follows:
- Market Makers is a Portsmouth-based company. It has over 25 years' experience and focuses on B2B marketing. It offers tailored campaigns or a continuing service.
- Red Kite Telesales, is a family-run business in London. It specialises in B2B telemarketing and sales.
- Seven Steps Commercial, Glasgow, has directors with over 50 years’ experience. It also holds its own in-house training programme.
- 4Marketing Solutions Ltd, Portsmouth, focuses on high-quality lead generation. Two telemarketers with a combined 25 years’ experience set it up.
- The Cold Calling Club, Bradford, specialises in personal service delivery through outbound telemarketing.
- BMG Marketing, Hertfordshire, prioritises B2B telesales and data cleansing.
Telesales and Telemarketing Prices
Telesales companies set their own prices in different ways. On average, flat fees can range from £20-40 per hour. In other cases, clients will pay per lead or specific outcome for tailored campaigns. Alternatively, telemarketing companies may quote for the entire project cost. This will depend on the campaign size and scope. You should therefore look at the price to quality ratio rather than the most inexpensive offer.
It's best to speak to several telesales companies to form comparisons. Each can give you information on campaign planning and execution. You should also request a quote that will simplify the process of deciding even further.
Some traditional marketing techniques are effective in today's increasingly high-tech world. Telemarketing and telesales are two of these techniques.
Many consumers desire a personal touch.They seek opportunities to learn about a product and get a bespoke solution. With both techniques, you will be able to identify your target, learn more about it and generate more sales.
Making the most of these techniques can result in powerful business growth. To get started, complete the form at the top of the page, and Expert Market will match you to our top suppliers.
If you'd like more information, we suggest reading the articles below: