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Telemarketing Data Cleansing - Expert Guide 2017

Database Cleaning Services

Telesales is a fast-paced and always evolving market. It is therefore essential to stay ahead of the game for any chance of success. Falling behind or losing promising sales leads due to old data simply isn’t acceptable.

Data cleansing is an extremely efficient method of ensuring that your sales contacts are in date. You need to be able to reach existing and potential leads, whilst also staying abreast of any changes within the companies you trade with.

In the highly competitive business arena, other companies will quickly move to a new supplier. You need to be able to establish, and, more importantly, maintain valuable contacts.

Clean data improves conversion rates

What Is Telemarketing Data Cleansing?

In order for outbound telemarketing campaigns to be effective, you need an accurate and comprehensive call list. This is where telemarketing data cleansing comes in to play. It is the process whereby your contact list is examined, updated and de-duplicated.

Over time, contacts move roles or companies and businesses change their focus or direction. Remarkably, it only takes two years for more than half of a contact database to become out of date. Alternatively, contacts may have decided that they prefer not to be called! It is therefore crucial to know where you stand with them.

Database services are often outsourced to a company that specialises in telemarketing. They can contact each lead on your call list in order to update the details you currently hold. Generally, telemarketing data cleansing:

  • Checks that prospects’ postal and email addresses are correct and current, along with telephone numbers
  • Clarifies the names, positions and job titles of any key decision makers for the companies you trade with
  • Sources additional contact names and identifies other key decision makers
  • Ensures no contact is duplicated within your call list call list

How Can Businesses Make Use Of Data Cleansing?

Are you finding that your business’ productivity is affected by bounced or returned emails? Have key contacts moved companies or roles? If so, then you need to take a closer look at your database of contacts.

Not being able to reach key decision makers for business purposes can have a huge impact on your success - lost business, falling profits and ineffective telephone campaigns.

Companies really benefit from data cleansing services. Relevant and current information means that your business will stand the best chances of reaching the desired people for B2B sales.

Outsourcing database cleaning is often the most cost and time efficient solution. Companies that offer this service can get your database up to date quickly and even add valuable contacts to your marketing list.

Better quality leads improve profits

What Are The Benefits Of Telemarketing Data Cleansing?

In the sales industry, you will only succeed if you can contact the decision makers and relevant contacts. It is these people who have the authority to decide whether to invest in your services.

Data cleansing ensures that this will be the case and, therefore, the benefits of investing in this telemarketing service are essential to the survival of your B2B sales company.

Those that offer database cleansing services also rid your contact list of any duplicate contact details. This ensures that the same people are not bombarded with multiple marketing calls or emails during the same campaign. You will therefore save time and resources.

Database cleansing can also increase lead generation. Additional key decision makers and relevant personnel may be added to your contact list. This will increase your chances of a successful marketing campaign.

Top 3 Suggested Data Cleansing companies

BMG Marketing

BMG Marketing believe that telemarketing is an essential marketing tool no matter what industry it is that you operate in. They specialise in providing a telemarketing service, which includes lead and appointment generation, list building and database cleansing and development.

Based in Hertfordshire, BMG Marketing is one the biggest telemarketing companies in the UK and they will work closely with you to develop a bespoke telemarketing strategy that suits you and your business.

4Marketing

4Marketing devote themselves to creating new business opportunities. Data cleansing is just one of the services they offer. The company also pride themselves on their ability to generate leads and arrange appointments through their innovative and flexible way of working. 100% focused on quality over quantity, 4Marketing are a fantastic company to which you can outsource your telemarketing needs.

Inspired Telemarketing

Inspired Telemarketing offer an experienced telemarketing service to help your business grow. As well as database cleansing services, they also provide lead generation, appointment making and business advertisement.

Inspired Telemarketing offers a comprehensive, outsourced service. This allows your sales team to spend less time on the phone and more time in the field.

Next Steps

Don’t let your company’s contact lists go stale! Find a reliable company to outsource your telemarketing data cleansing too, and keep your contact lists maintained.

Expert Market works with leading telemarketing agencies who won’t let old data ruin your chances of success. Fill in the form at the top of the page and compare suppliers today.