How To Make A Successful Cold Call


Follow these 8 top tips for cold calling success in 2018

Whatever industry you work in, making a cold call will result in one of two situations:

  1. You’re either a natural who never gets flustered when speaking or selling to a stranger
  2. Or

  3. You have a minor breakdown. You become consumed with worry and self-doubt at having to speak to an actual stranger!

For those who fall in to the latter category – don’t worry, we’ve got you covered.

Expert Market asked more than 2,000 consumers about their experiences with cold calls and telemarketers.

The results were a little worrying but also pretty hilarious. People were more than happy to share their stories of awkward phone calls and verbal warfare with those who call up out of the blue.

We’ve taken both the maddest and the funniest stories, and used them to create the Expert Market Guide To Making A Successful Cold Call, which you can find below.

Just follow these eight pieces of advice and you’ll soon be a pro!

how to make a cold call

Next Steps

Does your company need to make a lot of cold calls? Whether it’s following up on leads or marketing a new product, our telemarketing partners can help you get the result you need.

To outsource your telemarketing and find your perfect partner, simply complete the form at the top of this page. Once you’ve told us what you need, we’ll be in touch to fine tune your requirements and then match you to the best UK suppliers for your company.

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Aimee Bradshaw

Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

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