The Top 5 Hootsuite Alternatives in 2021: Time to Migrate?

By Dan Barraclough | Updated: 30 April 2021

Fly the nest from Hootsuite and choose one of our favourite Hootsuite alternatives…

Hootsuite logo

Hootsuite is popular, but it’s not for everyone. There are alternative social media management platforms with more features, cheaper price plans, and sleeker interfaces – and we’re here to help you find them.

Whether you disliked using Hootsuite, or you’re simply looking for a new tool, we’ve got five of the best Hootsuite alternatives for you to choose from. In this article, we’ll review each alternative, making direct comparisons to Hootsuite in order to help you decide exactly which one is right for your business. Check out our table below to see which platforms made the cut…

The 5 best Hootsuite alternatives

Please note that Sprout Social and Buffer charge in USD as standard.

Hootsuite alternativeBest forStarting price


Best overall Hootsuite alternative


Sprout Social

Best for large companies

$99/month (per user)


Best free alternative



Best for using just Twitter



Best for getting expert help

Bespoke pricing

If you don’t have the time or necessary skills to create social media campaigns yourself, there’s another option.  Rather than sign up to and get to grips with a new software, you can hire affordable social media experts to create campaigns and bring results to you, allowing you to focus on other areas of your business.

If that sounds good, simply use our free comparison tool to tell us what you’re looking for, and we’ll match your business with social media advertising agencies that best fit your ambitions. They’ll then be in touch with you with more information about how their service can help grow your business, along with no-obligation quotes. It’s quick, easy, and free to get started.

Did You Know?

In 2020, Facebook reported over 2.7 billion monthly active users.

1. Sendible

Best overall Hootsuite alternative

Sendible is our top Hootsuite alternative because it has more integrations than any other platform. Those integrations include the key social media platforms like Facebook, Instagram, and Twitter, but also WordPress, Slack, and the online graphic design tool, Canva.

What’s more, Sendible provides you with a social media inbox that gathers your messages, tweets, and social media comments into a single feed, which is something Hootsuite doesn’t do. Instead, Hootsuite has separate streams for each type of notification.


  • More integrations than any other social media management tool
  • Get accurate reports created within 15 minutes, or create custom reports yourself
  • Suggestions for types of content you should post based on topics you’ve previously selected

X Cons:

  • No free plan available
  • Mobile app could be easier to use
Sendible screenshot
Sendible makes it really easy to schedule posts and grow your company’s social media presence

Sendible pricing

Sendible has four price plans to choose from, and offers a 14-day free trial. When billed annually, the prices are:

PlanCostBest forWhat you’ll get


£21/monthGetting started on your own

1 user

6 social profiles

One-click reports


£65/monthSmall agencies and brands

4 users

24 social profiles

One-click reports


£145/monthGrowing agencies and brands

7 users

49 social profiles

Build 14 custom reports


£299/monthLarge teams and agencies

15 users

105 social profiles

Build 45 custom reports

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2. Sprout Social

Best Hootsuite alternative for large companies

Used by Dove and PepsiCo, Sprout Social is one of the best social media monitoring tools, and has everything your profit margins need to shoot upwards.

Our favourite thing about Sprout Social is the ability to create chatbots to have on your own social media channels to help you respond to as many of your followers as possible. We also like its response rate and time analysis reports, which can help you understand the engagement with your posts in greater detail than on Hootsuite.

However, unlike Hootsuite, Sprout Social’s price plans charge per user. This means your costs on Sprout Social can quickly sprout upwards if you add just one or two extra users to your account.  It’s not the cheapest Hootsuite alternative out there, but it’s one of the most powerful.


  • Ideal for large and growing businesses
  • Powerful and insightful reporting features
  • Chatbot tools to help you engage with customers via social media

X Cons:

  • Features are geared towards large businesses, so it might be overkill for startups
  • Doesn’t support management of Facebook groups
Sprout Social screenshot
Sprout Social is designed to help large businesses reach even wider audiences via social media

Sprout Social pricing

Sprout Social charges per user, with three price plans to choose from. You’ll also get a 30-day free trial period. Prices are in USD.

PlanCostBest forWhat you’ll get
Standard$99 per user, per monthEssential tools to get started

5 social profiles

All-in-one social inbox

Tasking and CRM (customer relationship management) tools

Professional$149 per user, per monthPowerful tools for social business

10 social profiles

Everything in Standard, plus:

Competitor reports for Instagram, Facebook, and Twitter

Suggested scheduling for optimal send times

Helpdesk integration

Advanced$249 per user, per monthAdvanced tools to scale your business

Everything in Professional, plus:

Message spike alerts for increased message activity

Chatbots with automation tools

Saved and suggested replies

Digital asset and content library

3. Buffer

Best free Hootsuite alternative

Buffer is a great option if you’re looking for an alternative to Hootsuite’s free plan.  Buffer’s free plan supports Instagram, Facebook, Twitter, and LinkedIn, but you’ll need to sign up to a paid plan if you want to use Pinterest. Buffer’s interface is easier to navigate than Hootsuite’s, but that’s about it when it comes to redeeming factors.

Buffer is suitable for scheduling and re-publishing posts, but it doesn’t offer many features designed to help you engage with followers. When you compare that to Sprout Social’s live chatbot feature, then you can see how Buffer can occasionally get outshone by the competition.


  • Manage Facebook, Twitter, LinkedIn, and Instagram on its free plan
  • iOS and Android app to help you manage on the go
  • Integrates with popular apps such as Zapier

X Cons:

  • Cannot manage Pinterest on the free plan
  • Limited number of integrations compared to other Hootsuite alternatives
Buffer screenshot
Buffer has one of the most generous free plans on the market

Buffer pricing

Buffer is the best free Hootsuite alternative, but it also offers four paid plans (charged in USD) to choose from, as well as a 14-day free trial on its paid plans:

PlanCostBest forWhat you’ll get
Free$0/monthStarting up on your own

3 social channels

10 scheduled posts

1 user

Pro$15/monthStartups or small businesses

8 social channels

100 scheduled posts

1 user

Premium$65/monthGrowing businesses

8 social channels

2,000 scheduled posts

2 users

Business$99/monthMedium to large businesses

25 social channels

2,000 scheduled posts

6 users

Did You Know?

In 2020, 1.3 million new users joined social media every day.

4. TweetDeck

Best Hootsuite alternative for Twitter management

Whether you found Hootsuite’s choice of channels overwhelming, or you don’t need any other channels aside from Twitter for your business, then TweetDeck’s single-platform approach could be just what you need.  It’s completely free to use and comes with your Twitter membership, so there are no extra fees to worry about.

With its rows of long columns displaying your Twitter messages, mentions, and new followers, TweetDeck’s interface is similar to Hootsuite’s, so you should have no problem navigating the platform.

However, the main drawback of TweetDeck goes without saying: it only supports Twitter, and therefore it’s impossible to compare with Hootsuite in terms of managing other social media channels. That said, if you want to manage Twitter and no other channels, then TweetDeck is the right Hootsuite alternative for you.


  • Ideal for managing Twitter
  • Free to use
  • Easy to schedule tweets from within the app

X Cons:

  • Cannot manage any other social media channels, such as Facebook or Instagram
  • You’ll need to install other tools if you want to manage alternative platforms
TweetDeck screenshot
TweetDeck is ideal if you want to manage only your Twitter account, at no cost

TweetDeck pricing

TweetDeck is completely free to use and comes with your Twitter membership.

5. Yell

Best Hootsuite alternative for getting expert help

Yell is the best alternative to Hootsuite if you want a hands-off approach to managing your company’s social media channels. While Yell doesn’t actually offer a social media management software for you to use, its team of experts can build, manage, and maintain a bespoke social media campaign for your business, while you focus on other areas of your company.

If you don’t have the time or the right skills to manage your company’s social media channels effectively, then using a third party like Yell is a time-saving option that can help your business grow online.

Read our full Yell review to learn more about its full digital marketing services.


  • One of the largest providers of social media advertising for small businesses
  • Allows you to focus on other areas of your business
  • Access to expert advice on how to grow your business quickly

X Cons:

  • Minimum 12-month contract
  • You’ll need to request a quote to get a clear price
Yell social media advertising screenshot
Yell’s social media experts will create a bespoke campaign for your business to help you reach new customers, while you focus on other areas of your business

Yell pricing

Unlike the other Hootsuite alternatives in this article, Yell provides a bespoke service that’s unique to your company’s needs.  In order to get a clear price, you’ll need to request a free quote first. Luckily, we can help you there.

Simply tell us what you need on our free comparison tool, and we’ll select trusted social media advertising agencies – from a list that includes Yell – that best suit your requirements. They’ll then be in touch with you to give you more information on how their service can help grow your business, along with no-obligation quotes for you to compare before spending a penny. It’s quick, easy, and free to get started.

Hootsuite alternatives: Case studies

We spoke to Hootsuite customers and asked them to describe their experiences. The two case studies below should help you understand what to look out for when choosing a Hootsuite alternative, and what to avoid.

Kat Marketing logo

James Beattie, Head of Digital at KAT Marketing

“Hootsuite has been a staple for us over many years as it was always the best out there, but it hasn't moved with the trends in social media for a long time now. The biggest niggles come with imagery, as every platform needs specific sizing and Hootsuite just does not offer the flexibility you need when running multiple accounts across many clients. 

“The less said about how long it took the platform to effectively link with Instagram the better. It was truly staggering. It's a platform that hasn't moved with the times, and that's a shame for what used to be the market leader.”

It'seeze websites logo

Claire, Social Media Executive at

“I often find that Hootsuite disconnects our pages or fails to post our scheduled posts without very much warning. This is a real downside to the platform, as it's intentionally built to save time and keep all your posts in one place. The platform often requires babysitting to make sure it's doing the job correctly.

“One of our predominant social media channels is our Instagram account, with a 7.3K following. Getting our posts to look great on our grid is an important factor for us. We are, after all, a design company. 

“Hootsuite still doesn't offer the function to allow you to choose a cover photo on any videos you schedule for Instagram, often resulting in a blank square on our page's grid. This means that I have to continuously monitor our scheduled posts, and often I need to manually post the scheduled posts, just so that I am able to properly maintain our grid and keep it looking professional.”

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Expert verdict

Finding a Hootsuite alternative should be easy, especially since we’ve selected and reviewed five of the best options in the UK. Now that you’ve reached the end of the article, you should have a clear idea which one is right for your business. But let’s quickly recap…

The best Hootsuite alternatives are:

  1. Sendible – best overall
  2. Sprout Social – best for large companies
  3. Buffer – best free alternative
  4. TweetDeck – best for Twitter
  5. Yell – best for getting expert help

Even if, after reading this article, you don’t think you have the time or resources to manage your own company’s social media channels – don’t worry. The best solution would be to hire a social media advertising company to handle everything for you.

They’ll create a bespoke campaign for you and help advertise your business to some of the billions of active social media users worldwide. To get started, just tell us what you need on our free comparison tool (it only takes a minute), and we’ll match you with social media experts that can best help your business grow online.

They’ll then contact you with more information about how they can save you time and boost your business, along with no-obligation quotes for you to compare. It’s totally free to get started.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

Epos Now Review 2021: Is Now the Time?

By Dan Barraclough | Updated: 7 April 2021

With this Epos Now review, find out whether signing up is now or never…

Epos Now logo


  • Rapidly growing business with lots of investment into new features
  • Rated ‘Excellent’ on TrustPilot from 8,000+ reviews
  • User-friendly software and hardware
  • Offers an ‘Order and Pay’ collection service via Yoello, ideal for a zero contact service

X Cons:

  • No free customer support plan
  • Small number of online reviews report repeated unwanted sales contact

Epos Now was formed in 2011, and currently supports over 30,000 businesses in retail and hospitality sectors across the world. The company’s aim is to level the playing field between small, independent stores and large corporations, by offering affordable yet powerful EPOS solutions.

That’s why Expert Market is proud to work with Epos Now, helping you find the best possible EPOS system at the best possible price.

Used in over 70 countries across three different continents, Epos Now is clearly popular –but keep reading this Epos Now review to learn more about its features, pricing, and what its customers think of its hospitality and retail-based systems.

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Epos Now Retail features and benefits

Epos Now offers an impressive range of features, making it one of the best EPOS systems for retail businesses – from independent vape stores to large scale electronics retailers. Below, we explore some of the features and benefits that make Epos Now a top choice for retailers (and that made us want to partner with the company!).

Real-time automated reports

Using Epos Now Retail’s cloud technology, you can access large swathes of real-time information – including sales figures, employee insights, and stock counts – at the touch of a button, from any location or device across the globe. This makes it easy to track your company’s performance and identify your top-performing employees, which can help boost your team’s productivity.

Seamless integration with ecommerce, click and collect, and delivery

If you’re looking to sell online, you can easily integrate your retail business with ecommerce platform BigCommerce, as well as over 100 apps spanning categories including accountancy, delivery, customer relationship management, and click and collect service providers. These apps typically cost between £15 and £25 per month.

Wide choice of payment processors available

Epos Now offers integrations with all the major payment processors – including WorldPay, takepayments, Google Pay, and Apple Pay – to give your retail business the flexibility it needs to take more payments from a wider range of customers.

Epos Now stock report
You can view your stock at the touch of a button
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Epos Now Hospitality features and benefits

As one of the top EPOS solutions for hospitality, Epos Now Hospitality boasts plenty of features that could help your business grow in the post-COVID climate, whether you run a pub, cafe, restaurant, or hotel. Below are some of the features that should make it onto any Epos Now review…

Online ordering, delivery, and pay-at-table options

Future-proof your business and become more robust in the post-COVID world by integrating your business with the major food delivery apps, including Deliveroo, and by offering pay-at-table services to help your customers feel more comfortable.

Epos Now has also teamed up with the mobile platform, Yoello, to provide a fully-contactless delivery and collection service, which is ideal for orders during lockdown. You can get the first 90 days of this feature for free, with bespoke pricing available after that period.

Epos Pocket app

You can use your mobile device to take payments quickly and easily from any location in your hospitality business. This can help reduce long lines at the till, remove physical receipts, and minimise physical interactions between staff, boosting your overall efficiency.

Real-time stock control

With Epos Now, you can get real-time stock counts down to the ingredient level, across all your different business locations. You can also automate purchase orders so you never run out of your most important ingredients or inventory, and create drinks recipes to help reduce the overuse of certain ingredients.

EPOS Now on multiple devices
You can use Epos Now on different devices to help future-proof your business
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Epos Now pricing

Epos Now offers subscription-based pricing for its ‘Complete’, ‘Handheld’, and ‘Tablet’ systems, all of which are suitable for both retail and hospitality businesses. Each system offers good value for money, and it’s worth noting that there is no contract when you pay monthly, meaning you can cancel anytime. You’ll also need to pay for customer support, which costs about £30 per month as a 12-month subscription.

SystemAnnual costMonthly costWhat you’ll get

EPOS software

Cash till

Cash printer

Handheld£29 (plus £0 upfront)


£15 (plus £149 upfront)

EPOS software

Mobile device

Epos Pocket app



EPOS software

iPad POS stand

Receipt printer

Cash drawer

Installation and training

Extra hardware costs

If you’d like to buy extra hardware, these are the individual costs for each item:

  • Tablet: £599
  • Barcode labels: £25
  • Staff swipe cards: £39 each
  • Cash drawer: £49
  • Receipt printer: £130
  • Barcode scanner: £180

In a nutshell, Epos Now offers affordable and transparent pricing, making it one of the best value for money EPOS systems out there.

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Is Epos Now right for my business?

Epos Now is suitable for every business in the retail and hospitality sectors, but is it the ideal solution for your business? Below are some common scenarios and responses that will help you decide.

“I need features that can help my business during lockdown restrictions”

Epos Now offers numerous features to help future-proof your retail or hospitality business during the post-COVID era, including integrations with various delivery companies and ‘click and collect’ software. It even offers a mobile EPOS system, enabling you to take orders on the go and manage your business with minimal physical interactions. These integrations are priced monthly, and typically cost between £15 and £25 per month.

“I don’t want to pay for customer support”

While you do get full installation and training when you sign up to an Epos Now subscription, you’ll need to pay extra for customer support. It’s a 12-month subscription that costs approximately £30 per month, and includes software updates, online backups, and next-day replacement of damaged EPOS equipment.

“I don’t have a massive budget”

Epos Now’s ‘Complete’ EPOS package costs just £47 per month, and comes with zero contract fees, meaning you can cancel your subscription at any time if you can no longer afford it. This package can also be paid for upfront at £799. If you run a very small business, you can sign up to the ‘Handheld’ package, which costs just £29 per month, or £15 per month when you pay £149 upfront.

What do Epos Now customer reviews say?

To give you a clearer understanding of what real life customers of Epos Now think of the software, we scoured its Trustpilot page (which boasts an ‘Excellent’ rating) to see the Epos Now reviews:

“I've worked in Hospitality for 30ish years and I’ve seen many till systems in my time. This one is fast becoming one of my favourites.”

  • Drew, Epos Now customer

“A fairly good system with good hardware. The software is fairly straightforward, although there are a few tweaks needed for the takeaway operator. The onboarding support was very good, with helpful and timely advice provided by Lorna.”

  • Syeda, Epos Now customer

“A very patient Jakub took me through the sales procedure, answering many of my questions. I was then passed on to Christopher Sillis who was a superb trainer, guiding me through everything in a professional but friendly way.”

  • Cheryl, Epos Now customer
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Expert verdict

We’ve now concluded our Epos Now review, showing you exactly what the provider has to offer. It’s a user-friendly EPOS provider, offering transparent pricing and a strong selection of features to help your business thrive in the post-COVID world. We’re particularly impressed by the fact that you can integrate your business with over 100 apps to give you the flexibility to navigate this unpredictable world we find ourselves in.

We recommend Epos Now to all businesses within the retail or hospitality sectors, which is why we’re proud to work with the company, helping you find the best EPOS suppliers at the best price.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

GoToConnect Review: Is it the Right Communication System for Your Business?

By Dan Barraclough | Updated: 31 March 2021

We examine GoToConnect’s features, prices, add-ons, and pros and cons in this in-depth review of the VoIP communication system


  • Boasts more than 100 features for VoIP, plus audio and video conferencing
  • Free local and long distance calls
  • Excellent UC capabilities for remote teams
  • Super easy visual call routing
  • Robust add-ons available for call and contact centres
  • Compatible with over 180 desk phone models


  • Video meetings can only show up to 25 HD video feeds
  • Prices for add-ons aren’t advertised, so we can’t advise on how affordable they are

At a glance: GoToConnect is an intuitive VoIP phone system that also comes with video conferencing and instant messaging. Its competitive pricing and highly customisable calling make it an excellent choice for a variety of business types.

Part of GoTo, LogMeIn’s suite of business solutions, GoToConnect is a cloud-based VoIP (voice over internet protocol) system. It’s a comprehensive, easy to use, and popular system that’s earned itself a raft of glowing customer reviews. But is it the right phone and communications system for your business?

To help you decide, we’ve put GoToConnect under our metaphorical microscope, examining its features, pros and cons, and price tag. We’ve also taken a look at what real-life GoToConnect users have to say about the system, to provide the most accurate and insightful review that we can.

So, what can GoToConnect offer your team, and where might it fall down? Let’s find out.

GoToConnect being used on a desk phone and laptop

What are GoToConnect’s key features and benefits?

Boasting all the functionality you’d expect from a business phone system, GoToConnect does plenty of things well. But these are the highlights you really ought to be aware of:

✓ Unified communications channels

Over the past couple of years, telephones system providers have shown a monumental shift in focus. Because now, phone calls on their own aren’t enough to cover the ever-diversifying communication demands of today’s businesses.

For teams to be able to communicate and collaborate efficiently, they need unified communications (UC) – that is, a system that lets them choose between multiple communication channels depending on the situation.

GoToConnect is one such system – as well as VoIP calling, it includes instant messaging and HD video meetings with every license. With video conferencing built directly into the GoToConnect app, you can jump into remote catch-ups, workshops, and presentations with one click. We particularly like the fact that meeting participants don’t need to download any apps to take part – simply send them a link to open in their browser, and they can go from there.

Now, GoToConnect’s video conferencing only supports HD video feed from up to 25 webcams at once, so if you ever want to run a meeting with more people than that, you won’t be able to see everyone. That said, you can still welcome up to 250 participants into a single meeting – they just won’t all be visible.

✓ Easy call customisation

All that said, we're fully aware that phone calls are still very much a used and useful avenue of communication – and as far as our research has found, so is GoTo. In fact, our favourite thing about the GoToConnect system is how easy it makes setting up and customising call flows and routing schedules. This is thanks to a colour-coded, drag-and-drop interface that GoToConnect calls the Dial Plan Editor.

From this interface, you can visualise and lay out call flows – telling your system where to direct calls when the business is open versus when it’s closed, how long to keep callers waiting before asking them to record a voicemail, which ‘sound clips’ to play to callers at which points, and more. With this, you can create tailored journeys that reflect your brand’s policies, and respect your employees’ time.

A screenshot of GoToConnect's call flow editor
GoToConnect’s drag-and-drop call flow editor

✓ Access from anywhere

Reviewing a business product in 2021 without talking about COVID-19 is like talking about Pisa without mentioning the Leaning Tower. But how does GoToConnect fit into that discourse? Essentially, it adapts well as a communication system during and post-pandemic (whenever that fabled time may come) because it is truly mobile.

In other words, it comes as both a mobile and desktop app that you can download onto any device, wherever you may be (internet connection permitting, of course). That means your team members can make and take business calls, join meetings, and send instant messages via their own smartphones or computers while working from home.

✓ A variety of integrations

In order to make your workflows more streamlined, GoToConnect can be integrated with a variety of other systems, many of which you may already be using. These systems include Salesforce, Zoho, Slack, Microsoft systems, G Suite, and more.

✓ Call and contact centre analytics

If your business has a call centre or a contact centre, GoToConnect offers some excellent functions and analytics that you should know about. These come in the form of two add-ons, which you can choose between: Support Center for call centres, and Contact Center Pro for contact centres.

Support Center is easy to set up – GoToConnect says it can be deployed in 24 hours – and easy to use as well. Its digestible analytics dashboards show how individual agents, as well as the team as a whole, are performing, plus real-time call queues, hold times, and abandon rates. This add-on also enables modes like whisper (listen in on calls and discreetly coach the agent as they talk with a caller) and barge (take over a call if the agent needs help).

Contact Center Pro, which is powered by inContact, integrates over 30 digital communication channels – from voice calls to web chats to social media messages – so you can more easily manage your customer communications, assigning agents to conversations based on their availability. You’ll also be able to quickly change contact routing, and interactive voice responses (IVR).

Bear in mind, though, that these two applications are add-ons, which means they don’t come with GoToConnect as standard. In other words, you’ll have to pay extra for them. We’ll discuss and review how much GoToConnect costs in the next section.

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How much does GoToConnect cost?

The first thing to note about GoToConnect’s pricing is that it’s based solely on user numbers.

This is a different approach to what we’re used to seeing in the telephones world, where most companies provide their product in tiers. For example, you'll usually find basic tiers that simply provide the system’s core functionalities, and so cost less, and more advanced tiers that come with added features and capabilities, and so are more expensive.

Instead of doing that, GoTo provides the same Connect product to all of its customers. The price you pay for it will simply depend on how many people will be using it at your business. 

So without further ado, these are the numbers in question:

PackageNumber of usersPrice (per user, per month)
Tier 1One to four£21.95
Tier 2Five to nine£18.95
Tier 310 to 24£17.95
Tier 424 to 49£15.95
Tier 550 or more£14.95
Bespoke100 or moreTailored to your business
Did You Know?

GoToConnect comes with free unlimited calls, both local and long distance.

Whether this pricing structure works out in your favour or not depends on the situation you’re in. For example, if you run a business with over 50 users, you’ll be paying just £14.95 per user, per month, which is a brilliant price for a comprehensive system like GoToConnect. By comparison, Vonage’s most sophisticated package costs £14.50, while RingCentral’s costs £24.99.

On the other hand, if you run a small team of one to nine users, you’ll pay more for GoToConnect than you probably would for a basic package from another provider (Vonage’s cheapest package, aimed at smaller teams, costs £9, while RingCentral’s is £7.99).

Of course, the big difference here is that GoToConnect is not a basic package. Yes, you’ll pay more, but you’ll get a lot more bang for your buck in return – including the same 100-plus features that are on offer across the board, to businesses of all sizes.

It’d be remiss of us not to mention GoToConnect’s add-ons: Support Center and Contact Center Pro. Unfortunately, GoTo doesn’t share the price tags of these platforms – presumably because they’re tailored to each business – so we can’t advise on how cheap or expensive they are. To find out, you’ll need to get in touch with the GoToConnect team for a quote.

Speaking of quotes, it’s always a good idea to gather and compare as many accurate quotes as possible before you choose a phone system. Of course, that can be a time-consuming endeavour, especially alongside those inevitable competing priorities. Fortunately, we can make it quicker and easier.

Simply answer a few questions about your communication needs, and we’ll match you up with the best UK phone system companies for your business. Those companies will then be in touch directly with no-obligation quotes that are tailored to you, as well as answers to any questions you have. This process is free, fast, and easy.

Is GoToConnect right for my business?

Now you understand a bit more about what GoToConnect has to offer and how much it costs, it’s time to consider whether it’s the right solution for you. Check out the following common scenarios that apply to you to find out how it'll suit:

“My team is working remotely due to COVID-19”

Don’t worry: like lots of modern phone systems, GoToConnect is cloud-based and accessible through a mobile and desktop app, meaning you can use it on any device, anywhere, without the need for dedicated desk phones.

It also comes with UC capabilities like video meetings and instant messaging, giving your team more diverse and convenient ways to keep in touch while working in separate buildings. Your business may well be using these channels already via separate providers (think Zoom and Slack), but the benefit here comes from having them all accessible through a single system – and a single price tag.

“I want a full phone system, complete with desk phones”

We understand – sometimes mobiles don’t feel professional enough, and there’s a lot to be said for the functionality a proper desk phone can provide. If you’re looking to prep your office for your team’s return, GoToConnect can supply VoIP phones (also known as IP phones) and conference phones that are compatible with its system, from manufacturers including Cisco, Poly, and Yealink.

In fact, GoToConnect can be used in conjunction with over 180 different desk phone models, so if you’ve already got phones in situ, it could be that they’re compatible – just make sure you check with GoTo.

“I don’t want to spend very much”

Which, when you’ve got a business to run, is perfectly reasonable. On this front, we can recommend GoToConnect: its transparent pricing is affordable and suitably scalable, decreasing as you hire more employees into your company. Plus, there’s the boon of free local and long-distance calls, which could potentially save you plenty of money.

“I’m concerned about the security of cloud-based systems”

It’s easy to be wary of the cloud, what with company data and conversations being handled and stored by your system provider, and away from your premises. But you shouldn’t let that worry stop you from taking advantage of a truly beneficial technology. Because, like most VoIP providers, GoToConnect keeps things secure by carefully adhering to the latest in security standards – namely SOC 2 Type II and GDPR.

GoToConnect also features call encryption to make sure phone conversations remain your business's alone, and can keep important meetings locked with password protection.

Compare free prices for the telephone systems best suited to your business
Just answer a few questions – it only takes a minute
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What do GoToConnect’s customers say?

Across review sites G2 and Capterra, GoToConnect has accrued over a thousand reviews from users. And it’s largely good news – indeed, the reviews are overwhelmingly positive. On Capterra, GoToConnect has earnt a user score of 4.5 out of 5, while on G2, 76% of reviewers have given the system five stars (as of this writing).

Here’s a snapshot of what some of the latest reviewers had to say:

“This software is easy to use even for a novice like me. This system is able to grow with my company, and I can make the necessary adjustments myself with ease. If I do ever run into a situation that I have trouble with (all centered around my being close to a Luddite), the customer service department is quick to contact and ready to help. They have been understanding and helpful and supportive all the way. I can't say enough about how great this service is.”

  • Ann H., Capterra reviewer
“It is really functional. Standard features for voice calls include a variety of call management services (e.g. caller ID, call routing, as well as an auto attendant, virtual fax, call recording, and call forwarding). There are also dashboards and analytics to make it easy to see how the service is being used, and how well calls are being handled.”

  • Victoria J., G2 reviewer
“It has so many features and a great dashboard to help you achieve what you need to do for your company. We were able to easily answer our phones off-site while the pandemic was occurring.

“We are able to stay flexible with who answers the phone and how the dial plan works. We are able to easily set up new employees and delete people when they leave. We have international and remote workers that can also be used in the same system as if we were all in Colorado.”

  • Steve J., G2 reviewer

As with any product, though, GoToConnect can’t be the perfect solution for everyone. Here are a couple of examples of the most common gripes we found among customers:

“If I had any criticism at all, it might be that I would have liked a bit more thorough online documentation for a beginner. Something like a ‘setup wizard’ might have been helpful, but calling [GoTo’s] support line (even at 11pm in the evening) got me exactly what I needed, so I really have no serious complaints.”

  • Michael W., Capterra reviewer
“The Dashboard flow can be a little better. It would be nice to see all the attributes for the user on a single page.”

  • Kesari I., G2 reviewer

Expert verdict

Throughout our research, we’ve found so much to like about GoToConnect: from intuitive customisability to modern UC capabilities. Its scalable pricing makes it a solid option for both large teams and small operations – particularly those looking for an extensive raft of comms and calling features.

Remember, though, that you should investigate a variety of systems before settling on one to make sure you’re getting the best deal. Fortunately, we can help you to gather and compare accurate quotes from systems that suit your business’s particular needs.Tell us a bit about your team, and we’ll match you up with the right companies behind the scenes. They’ll then be in touch directly with bespoke, no-obligation quotes, and a listening ear for your questions and concerns.

This tried and tested quote-finding method is quick, easy, and free – just answer a few questions, then sit back and wait for the offers to come to you!

What other phone systems could I consider?

If you’re not sure whether GoToConnect is right for you, why not explore the other options? Check out our detailed reviews for the following phone systems:

RingCentralRead our RingCentral review
8×8Read our 8×8 review
4ComRead our 4Com review
MitelRead our Mitel review
Lily CommsRead our Lily Comms review

Compare free prices for the telephone systems best suited to your business
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Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

The 5 Best Shopify Alternatives in 2021

By Dan Barraclough | Updated: 3 March 2021

You’re shopping around for alternatives we’ve got the solutions you need.

Whether you’ve tried and disliked Shopify, or simply fancy an alternative, then you’ve come to the right place. We’ve carried out extensive research into a whole scope of Shopify alternatives, whittling them down to just five.

In our research, we hand-tested each platform – including Shopify – and invited everyday users to try them too. We used those findings to score each platform out of five in key areas such as sales tools, design functions, value for money, and help and support. We also developed a customer score, which indicates how likely our participants are to recommend that platform.

Below, check out our colour-coded comparison table to see all of these scores – and which of the platforms outperformed or fell below Shopify, and in which areas. Then, read on for detailed reviews of one, informed by our research and testing, including real life examples of businesses using that platform.

The top Shopify alternatives comparison 2021

Ecommerce platformSales features /5Design functions /5Value for money /5Help & support /5Customer score /5Overall rating /5Price plans
Shopify4.£22 – £219/month
BigCommerce4.£22 – £220/month
Wix4.£13 – £22/month
Squarespace4.£20 – £30/month
Square3.£0 – £54/month


Green – better than Shopify

Amber – close enough

Red – you're better off with Shopify

Why choose a Shopify alternative?

Shopify is one of the best ecommerce platforms out there, but it’s not for everyone. As you can see from our comparison table above, it doesn’t offer the best value for money, and it could provide stronger design tools and help and support. Shopify’s multitude of features and relatively expensive price plans could also be overkill for building small online stores – to counter this, we’d recommend using Wix or Squarespace.

Unlike most of its rivals, Shopify imposes its own transaction fees on top of the regular credit card company fees, unless you use its payment processor, Shopify Payments. Shopify also relies on third-party apps for lots of its functionality (unlike BigCommerce), which can add unnecessary costs to your monthly bill. These are just a few reasons, but read on below as we examine each of the Shopify alternatives in more detail…

1. BigCommerce

Best Shopify alternative for medium-to-large businesses

PlatformSales featuresDesign functionsValue for moneyHelp and supportCustomer score /5Overall ratingPrice range /monthFree trial?
Shopify4.£22 – £21914 days
BigCommerce4.£22 – £22015 days

bigcommerce logo

BigCommerce is the most natural Shopify alternative, suitable for small, medium, and large businesses alike. However, it betters Shopify in two key areas: transaction fees and in-built features.

Unlike Shopify, BigCommerce waives its own transaction fees on all of its supported payment processors (of which there are over 65, including Stripe, PayPal, WorldPay, and digital wallets like Apple Pay). Instead, you only pay the regular credit card company fees.

BigCommerce also offers everything you need to sell, ship, and advertise as an in-built feature. In contrast, Shopify charges an extra 2% per transaction on its Basic plan (£22 per month), going down to 1% on the Shopify plan (£58 per month).

With Shopify, you might need to install third-party apps to get some extra functionality, whether it’s in areas like email marketing or customer reviews. This can see your monthly costs quickly add up.

In summary, BigCommerce is slightly better value for money than Shopify and is arguably the best platform for large companies in general.


  • Provides far more in-built features than Shopify, which relies on apps
  • Imposes zero transaction fees on all payment processors, unlike Shopify
  • Offers fantastic multi-channel integration, helping you sell to multiple audiences

X Cons:

  • Doesn’t offer a mobile app to help you manage your store on the go, unlike Shopify
  • Interface isn’t as user-friendly as Shopify’s
skullcandy bigcommerce example
Skullcandy - BigCommerce customer

BigCommerce pricing

PlanCost (billed annually)Best forWhat you’ll get
Standard£22/monthStarting a small or medium-sized online store

Sell an unlimited number of products

Multichannel selling

Coupon creation

Reporting tools

Plus£59/monthGrowing your online store

Abandoned cart recovery emails

Customer loyalty programmes

Store credit card payment details

Pro£220/monthScaling your business to new heights

Filter products through size and colour variants

Dedicated SSL security

Google reviews

BigCommerce is the best Shopify alternative for fast-growing businesses looking to scale start selling on bigcommerce

2. Wix

Best Shopify alternative for small businesses

PlatformSales featuresDesign functionsValue for moneyHelp and supportCustomer score /5Overall ratingPrice range /monthFree trial?
Shopify4.£22 – £21914 days
Wix4.£13 – £2214 days

Wix logo

Given its creative freedom and drag-and-drop design, Wix is the Shopify alternative for you if you know exactly how you want your storefront to look.

A quick note: Wix dropped points in the design functions category because it’s impossible to change templates once you go live, unlike with Shopify. Still, Wix offers a larger selection of templates than Shopify, with 71 of its 500+ templates coming with in-built ecommerce capabilities such as check out buttons.

Outscoring Shopify in our value for money research, Wix has far cheaper price plans and offers more comprehensive customer support, making it one of the very best ecommerce platforms for small businesses.

However, Wix doesn’t have the sales-specific tools to match Shopify. For instance, it only supports multi-channel selling via Instagram as an in-built feature.  To remedy this, you can install the Ecwid app (£0 to £99 per month, depending on the size of your store) onto your Wix store to gain access to ecommerce features that rival the likes of Shopify and BigCommerce.


  • Much easier than Shopify to design your brand image the way you want
  • Far cheaper price plans than Shopify
  • Offers more comprehensive help and support than Shopify, to ensure you’re never stuck for long

X Cons:

  • Not ideal for building medium to large online stores, unlike Shopify
  • The amount of creative freedom can feel daunting
  • Relies on the Ecwid app in order to match Shopify in the sales tools department
celebs on sandwiches wix example
Celebs on Sandwiches - Wix customer

Wix pricing

PlanCost (billed annually)Best forWhat you’ll get
Business Basic£13/monthSmall businesses looking to sell online

Unlimited bandwidth

20GB storage

Free domain for one year

Upload up to 5 hours of video

Site Booster app (to help improve your site’s visibility on search engines)

Visitor Analytics app

£75 Google Ads voucher

Sales analytics and reports

Business Unlimited£16/monthGrowing businesses

35GB storage

Upload up to 10 hours of video

Professional logo

Pro ecommerce features such as automated tax sales

Business VIP£22/monthMedium to large businesses

50GB storage

Upload unlimited video hours

Priority response on the Wix Answers page

VIP support

Wix is ideal for building beautiful, small online stores without costing the earth Start selling on Wix

▶ Read more: Full Wix Review

3. Squarespace

Best Shopify alternative for creating a beautiful website

PlatformSales featuresDesign functionsValue for moneyHelp and supportCustomer score /5Overall ratingPrice range /monthFree trial?
Shopify4.£22 – £21914 days
Squarespace4.£20 – £3014 days

Squarespace logo

Squarespace is one of the finest Shopify alternatives for creative and cost- conscious users, offering the most professional-looking templates we’ve ever tested, with affordable price plans to boot.

In fact, Squarespace is the best value for money platform we tested, offering price plans ranging from £20 to £30 per month, with the ability to sell digital and service-based products, while offering multi-channel integration via Instagram.

In contrast to Shopify, though, you may find your business outgrowing Squarespace if you plan to scale quickly. In that case, we’d recommend opting for BigCommerce instead, or installing third-party services onto your Squarespace store, such as Zapier – which connects your apps to automate your repetitive tasks – to help bolster your ecommerce and finance capabilities.


  • Enables you to design an ecommerce store that really stands out
  • The best value for money platform we tested
  • Offers much sleeker templates than Shopify

X Cons:

  • Steeper learning curve than on Shopify
  • Supports only two payment processors (Stripe and PayPal) compared to Shopify’s 100+ options
Fiele Fragrances squarespace example site
Fiele Fragrances - Squarespace customer

Squarespace pricing

PlanCost (billed annually)Best forWhat you’ll get
Basic Commerce£20/monthSMBs looking to sell online

Point of Sale app to help you sell in person

Selling via Instagram

‘Limited availability’ labels

0% transaction fees

Advanced Commerce£30/monthMedium-sized ecommerce businesses

Abandoned cart recovery emails

Sell subscription products

Advanced shipping features (including a real-time cost calculator)

Squarespace is the best Shopify alternative for designing stunning online stores start selling on squarespace

▶ Read more: Full Squarespace Review

4. Square

Best free Shopify alternative

PlatformSales featuresDesign functionsValue for moneyHelp and supportCustomer score /5Overall ratingPrice range /monthFree trial?
Shopify4.£22 – £21914 days
Square3.£0 – £54Free plan

Square logo

Offering a generous free plan, which comes with multi-channel integration and the ability to sell unlimited products, Square is one of the best free Shopify alternatives.

You should choose Square over Shopify if you want to use one of the best free ecommerce platforms, you don’t mind having a simple website, and you want to be able to build your online store within a couple of hours. 

Other than that, Square is underwhelming compared to Shopify, especially when you look at the available payment processors. Square only supports one (Square) on the free plan, with PayPal available on the other plans, while Shopify supports over 100 on all plans.


  • Enables you to sell online for free (you only pay 1.9% per transaction)
  • Quicker to build a website than on Shopify
  • Represents good value for money with its combination of strong features and affordable plans

X Cons:

  • Very limited customisation compared to Shopify
  • Large transactions when you don’t use Square’s payment processor
  • Lacks the prompts and supports found on Shopify when designing your store
Sheek Studio - Square customer

Square pricing

PlanCost (billed annually)Best forWhat you’ll getTransaction fees
Free£0/monthSmall stores selling for freeSell unlimited products

Instagram and Pinterest integration

1.9% for European cards

2.9% for non-European cards

Professional£9/monthElevating your brand with a custom domainUse your own domain name

No Square branding or ads

Free custom domain for one year

1.9% for European cards

2.9% for non-European cards

Performance£19/monthGrowing your businessHave customer reviews on your site

Recover lost sales with abandoned cart emails

1.9% for European cards

2.9% for non-European cards

Premium£54/monthScaling your business with lower transaction feesSave with lower card transaction fees

1.75% for European cards

2.9% for non-European cards

Square is the best free Shopify alternative by a long way start selling on square

5. GoDaddy

Best Shopify alternative for quick and easy design

PlatformSales featuresDesign functionsValue for moneyHelp and supportCustomer score /5Overall ratingPrice range /monthFree trial?
Shopify4.£22 -– £21914 days
GoDaddy3.£19.99One month

godaddy logo

GoDaddy is one of those Shopify alternatives that uses speed and agility to paper over its creative cracks.

With GoDaddy’s ADI (artificial design intelligence) feature, you can have a website that’s ready to go live within minutes, once you’ve answered a few questions about how you want your site to look. Yes, it’s lightning quick, but you won’t be able to customise your site as much as you can on Wix or Squarespace.

GoDaddy does provide all the basics you need to start selling online, though, including multi-channel selling via eBay and Amazon.


  • No surprise fees, unlike Shopify’s transaction fees and third-party app costs
  • Quickest and easiest ecommerce platform we tested
  • Allows you to create up to five backups of your website

X Cons:

  • Very limited creative control due to the ADI feature
  • Lacks the quality in its ecommerce features offered by Shopify
  • Cannot sell digital products, unlike on Shopify
coco river godaddy example
Coco River - GoDaddy customer

GoDaddy pricing

PlanCost (billed annually)Best forWhat you’ll get
Ecommerce£19.99/monthSelling online

Send up to 25,000 marketing emails per month

Flexible shipping options

Add discounts and promos

24/7 support

Stuck for time? GoDaddy is the quickest and easiest Shopify alternative out there start selling on godaddy

How to choose a Shopify alternative

As you can see from our research results and comparison tables, there are some important areas to think about when choosing an alternative to Shopify.

You need to consider:

  • The quality of sales tools
  • Template and design flexibility
  • Value for money
  • The help and support options
  • Ease of use

The right Shopify alternative for you depends on your budget and skill level, and the amount of time you have spare to build your website. For instance, Wix, Square, and GoDaddy are quick and easy to use, offering affordable price plans as well.

At the steeper end of the learning curve are BigCommerce and Squarespace. The former can help you create an ecommerce empire, while the latter gives you the tools and templates to create a web-designer-worthy website.

Expert verdict

We’ve shown you the best Shopify alternatives, backed up by our independent research and participant testing. You might already know which one you should pick, but let’s quickly recap what we’ve discussed.

The 5 best Shopify alternatives are:

  1. BigCommerce – best for medium-to-large businesses.
  2. Wix – best for small businesses.
  3. Squarespace – best for creating a beautiful website.
  4. Square – best free Shopify alternative.
  5. GoDaddy – best for quick and easy design.

BigCommerce is the best Shopify alternative for building medium or large online stores, while Wix is the better option for small businesses. Squarespace has the tools you need to create a stunning website, Square is the best free Shopify alternative, and GoDaddy is the quickest and easiest solution, thanks to its ADI tools.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

The 5 Best Ecommerce Platforms for Large Companies

By Dan Barraclough | Updated: 25 February 2021

We’ve carried out in-depth research into the best ecommerce platforms for large companies, and the results are in…

In this chaotic COVID era, you don’t have time to search for and test different software yourself. That’s why we’ve conducted extensive research into the best ecommerce platforms for large companies, rigorously testing them and creating unique overall ratings out of five for each one.

We finalised our ratings by hand-testing each platform’s sales tools and website functions, and examining their inventory management and marketing features, paying particular attention to their multi-channel integrations. For large companies, these are the most important areas of ecommerce.

Below, you’ll find a quick overview of the five platforms that topped our research results, followed by individual reviews and real life examples of large companies using that platform.

The best ecommerce platforms for large companies:

Ecommerce platformBest forLarge business price plan Bespoke plan?Overall rating /5
BigCommerceBest for international growth£220/monthBigCommerce Enterprise4.4
ShopifyBest for inventory management£219/monthShopify Plus4.3
WixBest value for money£22/month4.2
WooCommerceBest for building a store from scratch Custom pricingAlready bespoke4.1
SquareBest for simplicity£54/month4.0

BigCommerce (4.4/5)

Best for international growth

toyota bigcommerce example
Toyota – BigCommerce customer

BigCommerce review

Used by household names like Ben and Jerry’s and Toyota, BigCommerce is clearly one of the best ecommerce platforms for large companies.

In our testing, we were impressed by its seamless integration with all the main social media channels, plus Amazon and eBay, which could help your store reach enormous audiences across the globe.

BigCommerce also provides lots of SEO (search engine optimisation) guidance while you’re uploading products, so you can improve your site’s visibility on Google’s results pages. Your business can scale even further by signing up to the bespoke ‘Enterprise’ plan, with pricing based on your annual sales figures.

Don’t forget, these are all in-built features that are being continually updated, so there are no unexpected costs to worry about – unlike with Shopify, which relies on third party apps for some ecommerce functions. Another plus for BigCommerce is that, in contrast to Shopify, BigCommerce waives its own transaction fees. 

Though it dropped points due to our research participants finding it difficult to use, and restrictive in terms of design flexibility, BigCommerce’s significant advantages mean it’s still the best ecommerce platform for large companies.


  • Offers a wider choice of in-built features than any other platform, helping your business grow without unexpected costs
  • Brilliant SEO prompts and tips when you’re adding products
  • Superb multi-channel integration, exposing your business to billions of active users worldwide

X Cons:

  • Editing interface could be much easier to navigate, and there is no ‘undo’ button for anything other than text updates
  • The only platform that doesn’t provide a mobile app to help you grow on the go
  • Relatively restrictive design control

BigCommerce pricing

BigCommerce offers a 15-day free trial period and three price plans, with the ‘Pro’ plan aimed at large companies. It also offers an ‘Enterprise’ plan for businesses earning over £300k per year, with custom pricing.

It’s worth noting that BigCommerce is the only platform that requires certain revenue brackets for your business to qualify for each plan.

PlanCost (billed annually)What you’ll getRequired revenue (past 12 months)
Pro£220/monthFilter products with colour and size variants

Dedicated SSL security

Google review on your site

0% transaction fees

£130k – £300k
EnterpriseCustom pricingPriority customer support

API support

Price lists

0% transaction fees

99.99% web hosting uptime

BigCommerce is designed to help large companies like yours grow across the globe Start Selling on BigCommerce

Shopify (4.3/5)

Best for inventory management

heinz shoify example
Heinz – Shopify customer

Shopify review

Currently supporting the websites for Heinz and The Economist, Shopify is another heavy-hitting platform.

That’s no surprise when you consider Shopify’s powerful and user-friendly inventory management features. We particularly liked how you can upload multiple products at once, generate daily revenue reports, and view all your multi-channel sales in one place.

Shopify’s multi-channel selling is excellent – enabling you to sell via Facebook, Amazon, Instagram, and more – but you will have to install additional apps to do so (in contrast to BigCommerce). You’ll also need to install an app if you want to sell subscription-based products.

While Shopify supports an impressive 100+ payment processors, making it easier for your business to make sales across the globe, you’ll need to pay transaction fees unless you use Shopify Payments (again, unlike BigCommerce).


  • Powerful and customisable inventory management features to make your company’s growth even easier
  • Offers the best sales-specific features of any platform we tested
  • Far more user-friendly than BigCommerce

X Cons:

  • Transaction fees imposed unless you use Shopify Payments (unlike BigCommerce)
  • Required to reformat your entire site should you change templates after going live
  • Costs of installing apps can quickly soar

Shopify pricing

Similar to BigCommerce, one of Shopify’s three price plans is aimed at large companies, while it also offers a bespoke plan, ‘Shopify Plus’, for businesses generating £1,500 or more per month in revenue:

PlanCost (billed annually)What you’ll get
Advanced Shopify£219/month

0.5% transaction fees (unless using Shopify Payments)

Advanced reports

Third-party calculated shipping rates

Shopify PlusCustom pricing

Support 10,000 transactions per minute

Manage up to 10 stores at once

Shopify Plus Academy training guides and customer support

Shopify has incredible inventory management tools to help your large business scale Start selling on Shopify

Wix (4.2/5)

Best value for money

logmein wix example
LogMeIn – Wix customer

Wix review

Ensuring the success of your large business means cutting costs where you can, which is where Wix comes in. Its value for money also makes it an excellent alternative to Shopify.

Wix is far cheaper than BigCommerce and Shopify, and provides SEO guides, intuitive design tools, and access to the Ecwid app (costing £0–£99 per month, on top of your Wix subscription, depending on the size of your store), which gives your site powerful ecommerce tools to rival the more expensive platforms – all on a £22 per month price plan, which is actually Wix’s most expensive.

Like Shopify, Wix relies on third party apps for most of its multi-channel integration, which will increase your monthly costs. It’s also worth remembering that you’ll be unable to switch templates after you’ve gone live, but you are able to preview your site before publishing.


  • Offers more creative freedom than Shopify and BigCommerce, allowing you to build and convey your brand message with ease
  • Add product videos to help improve the customer’s experience
  • More affordable than BigCommerce and Shopify

X Cons:

  • The amount of creative freedom can become a hindrance when trying to adhere to ecommerce best practice
  • Relies on apps for most of its multi-channel integration
  • Syncing your physical inventory is harder than on Shopify or BigCommerce

Wix pricing

Wix offers a 14-day free trial period and three ecommerce-specific plans. The most suitable plan for large companies is the Business VIP plan (remember you can install the ECWID app for extra ecommerce functionality):

PlanCost (billed annually)What you’ll get
Business VIP£22/month

50GB storage

Unlimited video footage hours

Priority response on Wix Answers

VIP support

Collect 3,000 customer reviews

Wix is brilliant value for money and can help your large business cut costs Start selling on Wix

WooCommerce (4.1/5)

Best for building a store from scratch

all blacks shop woocommerce example
All Blacks Shop – WooCommerce customer

WooCommerce review

WooCommerce is the ecommerce plugin that turns your WordPress site into a powerful online store.  As an open-source platform, it’s free to install and you can build a totally unique website from scratch, as long as you know how to code, or hire a web developer to help you.

Unlike using website builders (that’s every other platform on this article), you’ll need to source and pay for your own web hosting (we recommend Bluehost), security, and domain name.  You’ll also need to handle all your site’s updates and maintenance, but that should be simple work for your IT department.

That said, WooCommerce is not for tech beginners, but it does offer limitless customisation, which can help you create a truly bespoke website without relying on templates.


  • Limitless customisation, allowing you to create a truly unique online store
  • Free to install (but you’ll have recurring costs to consider like web hosting, security, and other apps)

X Cons:

  • By far the least beginner-friendly platform we tested
  • Self-hosted platform which means you’ll need to handle all the updates and maintenance yourself

WooCommerce pricing

As an open-source platform, WooCommerce offers no set price plans. It’s free to install, but you’ll need to pay for different services in order to build a successful online store:

  • Web hosting (we recommend Bluehost at £14 per month)
  • Domain name (£10 per year)
  • Security (£8 per year)
  • Themes (£0 to £100+)
  • Other plugins (£0 to £300+per year)
  • Web developer fees (£70+ per hour)
WooCommerce enables you to create a truly unique online store for your large business start selling on woocommerce

Square (4.0/5)

Best for simplicity

the salon square example
The Salon – Square customer

Square review

In stark contrast to WooCommerce is Square, the all-in-one package that’s ideal for time-conscious users.

It's the best ecommerce platform for large companies that need a new website built within an hour, and don’t mind using one brand (Square) to provide both the online store and payment processor. Square packs a punch for such a simple platform, offering multi-channel integration, abandoned cart recovery emails, and excellent revenue and traffic reports. 

However, it does appear quite restrictive when you consider its limited design options, and its single available payment processor (you can install PayPal on the most expensive price plans, though), which isn’t ideal for large companies.


  • Easiest platform to use when you don’t stray far from the site’s generated design
  • In-built insight dashboard providing data on sales, customer journeys, and recovered sales via abandoned cart emails
  • Excellent marketing features for such a simple platform

X Cons:

  • Lacks prompts and tips to help you get started
  • There are no templates so you are restricted to the site’s generic design
  • Expensive transaction fees if you don’t use Square’s payment processor

Square pricing

While it’s one of the best free ecommerce platforms, we recommend that you sign up to at least the ‘Premium’ plan, which is aimed at large companies:

PlanCost (billed annually)What you’ll get



Customer reviews

Instagram and Pinterest integration

Abandoned cart recovery emails

1.75% transaction fee for European cards

2.9% transaction fee for non-European cards

Square is the ideal solution for your large business if you're stuck for time start selling on square

Expert verdict

Following an extensive period of research and testing, we’ve selected and reviewed the best ecommerce platforms for large companies available in the UK. You may already know which platform is right for you, but let’s recap the top three…

BigCommerce is our top recommendation, and is the best option for international growth, providing everything you need to scale your business as an in-built feature.

In close second is Shopify and its superb inventory management tools, followed by Wix and its combination of affordable price plans and impressive ecommerce features.

The main reason these are the best ecommerce platforms for large companies is because they provide multi-channel integration. This feature is crucial for your business in reaching new audiences across the world and boosting sales, which is what running a large company is all about.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

The 5 Best Ecommerce Platforms for Subscriptions

By Dan Barraclough | Updated: 25 February 2021

Read on for everything you need to know about the best ecommerce platforms for subscriptionsno subscription required…

Finding the best ecommerce platform for subscriptions requires a little research – you can’t just select any old software and expect it to offer what you need. Thankfully, we’ve done all that research for you.

We thoroughly tested a wide range of ecommerce platforms to see which of them deliver the best features for businesses selling subscriptions online. Thanks to our in-depth research, not only will we recommend the best platforms, but we’ll advise on the different price plans you should choose, and the apps or features you should use.

The 5 best ecommerce platforms for subscriptions

Ecommerce platformRequired price planExtra app/feature needed?
SquarespaceCommerce Advanced  (£30/month)No
WixBusiness Unlimited (£16/month)

Business VIP (£22/month)

SquareAny (£0 – £54/month)Recurring Invoices feature
ShopifyAny (£22 – £219/month)Yes – we recommend PayWhirl 
BigCommerceAny (£22 – £220/month)Yes – we recommend Rebillia Platform

Ready to subscribe to more info? Great. Let’s look at each platform in more detail…

1.  Squarespace – Commerce Advanced plan (£30 per month)

Squarespace is the best ecommerce platform for subscriptions because it offers the best value for money. 

It has the best ecommerce features of any ‘non-ecommerce-specific’ website builder, offering everything you need to start selling subscriptions, already in-built, at just £30 per month.

During our testing, we particularly liked the order automation feature – once a customer purchases their first subscription, Squarespace then handles all the subsequent orders, meaning you don’t need to worry about follow up emails or rebilling issues.

Squarespace might not be quite as simple to use as Wix or Square, but it also offers the sleekest templates of any platform we tested, enabling your subscription boxes, packages, or membership deals to truly stand out from the competition.

Read Full Squarespace Review

squarespace subscriptions


  • Excellent multi-channel integration – sell your subscriptions via Instagram, Pinterest, Facebook, and more
  • No extra app costs to worry about, unlike with Shopify or BigCommerce
  • Order automation feature means you don’t need to worry about rebilling or sending follow up emails

X Cons:

  • You cannot create free subscription products
  • Wix has more affordable price plans
  • Supports just two payment processors, compared to Shopify’s 100+ options

How to offer subscriptions on Squarespace:

  1. Sign up to the Commerce Advanced plan.
  2. Enable the customer accounts feature, so visitors can save their details on your website.
  3. Sell only physical or service-based products (you can’t sell digital subscriptions).
  4. Use Stripe as your payment processor (it’s not possible through, PayPal, Squarespace’s only other supported payment processor).
Squarespace is the best ecommerce platform for subscriptions that we tested Start Selling on Squarespace

2. Wix – Business Unlimited (£16 per month) or VIP plan (£22 per month)

The (close) second-best ecommerce platform for subscriptions is Wix, the user-friendly option that offers two suitable, affordable price plans to choose from.

On Wix, you can add product videos to help visitors better understand your subscription products, customise your template to your heart’s content, and make use of its SEO Wiz tool, which provides prompts to help your website rank higher on the search engine results pages.

However, Wix has weaker multi-channel integration than Squarepsace. You’re only able to sell via Instagram, but you can install apps to help you sell through other channels.

Overall, Wix is an affordable and easy-to-use option for you to start selling physical and service-based subscriptions.

Read Full Wix Review

wix subscriptions


  • Add product videos to improve the buyer’s experience
  • Excellent SEO tools to help search engine users find your business more easily
  • More affordable price plans than Squarespace, Shopify, and BigCommerce

X Cons:

  • Multi-channel integration could be stronger
  • Cannot switch templates after you go live unlike on Squarespace, Shopify or BigCommerce
  • Amount of creative freedom can feel daunting at first to tech beginners

How to offer subscriptions on Wix:

  1. Sign up to the Business Unlimited or Business VIP plan.
  2. Connect to a payment processor that supports recurring payments (Wix Payments, IsraCard, Stripe, or PayPal).
  3. In the dashboard, visit Products > Create a Subscription.
  4. Sell physical or service-based products (you can’t sell digital subscriptions).
Wix is one of the most popular ecommerce platforms in the world sell subscriptions on wix

3. Square – using the Recurring Invoices feature on any plan

Square price plans from from £0 per month to £54 per month

Short on time and watching your budget? Then Square might be for you.

It offers a totally free plan that comes with multi-channel integration to help you sell via Instagram, Facebook, and Pinterest, and you can have your site created within an hour. On this plan, you simply pay 1.9% per transaction instead of a monthly fee, making Square one of the best free ecommerce platforms we tested.

Square is excellent value for money, but you should know that there’s very little design flexibility and there aren’t any templates, so you should use Wix or Squarespace if you want to spend time designing a unique storefront. What’s more, Square’s process for setting up subscriptions isn’t nearly as seamless as it is on the other platforms (we explain how to do it below).

Having said that, we found that Square also offers excellent in-built email marketing features, which can really help you promote new subscription services and gain more sales. 

square subscriptions


  • Generous free plan with multi-channel integration, making it excellent value for money
  • Offers useful in-built dashboard to help you keep track of your subscription sales
  • Quicker and easier to build a site than any other platform on this article

X Cons:

  • Limited design and customisation because there are no templates
  • Only supports one payment processor on the free plan (PayPal is available on the other plans)
  • Enabling subscriptions isn’t as seamless as on the other platforms

How to offer subscriptions on Square:

With Square, there’s no ready-out-the-box ‘subscription’ option, like there is on Wix and Squarespace. Instead, you need to set up a recurring invoice series, which is still simple to do, but it does require some extra steps:

  1. Go to Invoices on your dashboard.
  2. Click Recurring > Create Recurring Series.
  3. Select a customer from your directory, or enter new details (you can only enter up to nine customers at once).
  4. Choose the customer’s card you’d like to charge from the Invoice Method drop-down.
  5. Toggle Allow Automatic Payments.
  6. Select start date, recurrence frequency, and the end date.
Watching your budget? You can start selling subscriptions for free on Square Start selling on square

4. Shopify – using the PayWhirl app on any plan

Shopify price plans range from £22 per month to £219 per month

Shopify is one of the most comprehensive ecommerce website builders on the market, so why isn’t it the best ecommerce platform for subscriptions?

First things first – Shopify came top in our ‘sales features’ research, offering the best sales-specific features of any platform.  You can sell your subscriptions via social media platforms and online marketplaces such as Amazon and eBay. Plus, you’ll get an online invoice generator to help you take payments more easily.

On the downside, you’ll need to install a third-party app to start selling subscriptions on Shopify.

Installing an app is an extra cost to consider on top of Shopify’s price plans, and it’s another set of your own subscriptions to juggle. However, using apps can enable you to sell digital products, unlike on the other platforms.

Read Full Shopify Review

shopify paywhirl app


  • Superb multi-channel integration with all the main social media platforms including Facebook Messenger, plus Amazon and eBay
  • Best inventory management features of any platform we tested, helping you upload products and ship orders with ease
  • Access to app market makes it more customisable than Squarespace or BigCommerce

X Cons:

  • Relies on apps for subscription capabilities, which can get expensive on top of its price plans
  • Transaction fees imposed unless you use Shopify Payments
  • Price plans aren’t as affordable as Squarespace, Wix, or Square

How to offer subscriptions on Shopify:

  1. Visit the Shopify app store.
  2. Search for ‘subscriptions’ in the search bar.
  3. Select an app (we recommend PayWhirl, scoring 4.8/5 in the Shopify app store thanks to its generous fee plan and a 14-day free trial on its premium plans).
  4. Click Add app.
Shopify has brilliant sales-specific tools to help you sell more subscriptions start selling on Shopify

▶ Read more: What are the best Shopify alternatives?

5. BigCommerce – using the Rebillia Platform app

Another powerful platform, BigCommerce is designed to help your business scale into an ecommerce empire. 

It offers the widest range of in-built features of any platform we tested, with unrivalled data reports and zero transaction fees to boot (unlike Shopify, which imposes its own fees unless you use Shopify Payments). Yet, it’s still not the very best ecommerce platform for subscriptions.

For all its in-built features, you’ll still need to install an app to start selling subscriptions. Again, this is another cost to consider on top of BigCommerce’s price plans, which are already the most expensive in this article. However, that’s simply because it’s the best platform for large companies.

bigcommerce rebillia platform app


  • Has widest choice of in-built sales features of any platform we tested, helping you scale your subscription business with ease
  • Zero transaction fees on all price plans, unlike with Shopify
  • Multi-channel integration across all the main social media platforms

X Cons:

  • Requires an app to start selling subscriptions, which can add to your monthly costs
  • The most difficult-to-use platform in this article
  • No mobile app to help you sell on the go, unlike every other platform here

How to offer subscriptions on BigCommerce:

  1. Visit the BigCommerce app store.
  2. Search for ‘subscriptions’ in the search bar.
  3. Select an app (we recommend Rebillia Platform – it was designed specifically for BigCommerce stores, and is the highest-rated ‘recurring payments’ app by users, starting from £15 per month).
  4. Click Get This App.
BigCommerce can help turn your subscription-based business into an ecommerce empire Start selling on BigCommerce

Expert verdict

We’ve shown you the best ecommerce platforms for subscriptions, backed up by our independent research and user testing. Now, you should have a clearer idea of  which one your business should subscribe to. Let’s just recap what we covered.

The best ecommerce platforms for subscriptions are:

  1. Squarespace (on the Advanced Commerce plan).
  2. Wix (on the Business Unlimited or VIP plan).
  3. Square (using the Recurring Payments feature).
  4. Shopify (by installing an app).
  5. BigCommerce (by installing an app).

Out of them all, we recommend Wix or Squarespace. These platforms provide everything you need to start selling subscriptions already in-built, while also offering superb marketing tools to help you start reaching more subscribers more easily.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

Business Recycling: How to Manage Your Commercial Waste Responsibly

By Dan Barraclough | Updated: 22 January 2021

Get acquainted with the who, what, and how of commercial recycling in 2021

Recycling: the data’s in, and it doesn’t reflect well on UK businesses.

Recent studies suggest that not only does a whole quarter of England’s entire waste output come from enterprise organisations, but as many as nine in ten businesses don’t have a green policy in place.

Yet it's difficult to see why UK companies are dragging their heels here. Commercial recycling has so many benefits, ranging all the way from the noble (the planet, boosting employee morale) to the downright self-serving (saving you lots of money, and improving public perceptions of your business).

So read on to find out how to handle your business’s recycling, and learn more about the types of waste you can recycle in the UK.

We’ll also shine the spotlight on one of the country’s leading providers of affordable waste management services, and you’ll be able to compare commercial recycling quotes that are tailored to your business, too.

How to handle my business’s recycling

Did You Know?

It’s over 30% cheaper to recycle than it is to create general waste.

The business case for recycling is obvious – with landfill taxes rising year on year, straight up waste disposal isn’t all that cheap anymore. Plus, the cultural, environmental, and hygiene advantages of commercial recycling all speak for themselves.

So just how do you handle your business’s recycling?

Basically, your options boil down to either doing it yourself, or outsourcing it to a third party company. If you’re keen on the latter, we’d recommend exploring our guide to the best waste management companies in the UK. Or, you can skip to our top business recycling company recommendation below.

But more on that soon.

If the DIY route is more your thing, stay put – because it’s time to talk about waste transfer licences.

1. Get a waste transfer licence

Firstly, any form of commercial waste disposal – whether that’s recyclables, confidential documents, or general rubbish – doesn’t come free.

If you:

  • Transport waste (a carrier)
  • Buy, sell, or dispose of waste (a dealer)
  • Arrange for someone else to buy, sell, or dispose of waste (a broker)

… then you need a waste transfer licence. This applies to not just regular waste, but recycling, too.

Failure to register as either a waste carrier, dealer, or broker can result in fines of up to £5,000. Plus, disposing of your business’s rubbish without this licence constitutes fly tipping – an act which can land you with a fine of up to £50,000, or an unwanted shoutout in the local paper.

If you plan on keeping your business’s recycling in-house, you’ll need to register as a waste carrier. This costs £154 to do.

Licences are also divided into upper and lower tiers. If your business’s recycling responsibilities fall into the former category, you’ll need to renew your registration every three years, at the cost of £105.

You’d better make sure all the details on your application are correct before you submit them, too – updating them after the fact will cost you an extra £40!

2. Separate your recycling from your general waste

Now your licence is sorted, it’s time to start recycling. But to do that, you’ll need to make it as easy as possible for you and your staff to segregate recyclable materials from the regular old rubbish.

By far the most straightforward way of doing this is to use colour-coded bins.

Colour-coded business recycling containers

Colour-coded bins help you keep rubbish out of the recycling (and vice versa), and make it simple for your staff to get on board with.

They’ll also help you separate out the different types of recyclable materials, allowing you to keep your dry mixed recycling away from the glass.

We’d also recommend removing personal employee bins, and placing recycling containers in strategic points around your building. Locating the paper box next to the printer, for instance, is a match made in sustainability heaven.

You can also implement a mini recycling rewards scheme, to incentivise your staff to cut out old, lazy habits.

3. Reduce and reuse

Okay, so recycling gets most of the plaudits. But what about the other two ‘R’s’? Don’t they deserve a little love?

As a matter of fact, they do. Reducing and reusing are really the foundations for any successful recycling policy, and are even baked into the Environment Protection Act’s waste management hierarchy.

Infographic visualising waste hierarchy

A couple of ways you can apply these principles at work are:

  • Reducing the amount of rubbish you produce. This includes getting rid of cheap, single-use plastic (straws, we’re looking at you!), and, if necessary, modifying some of your existing admin processes. Laminated paper, for instance, can’t be recycled – can your business do without?
  • Reusing items you no longer need in fun, creative ways. Whether that’s keeping misprints to use as scrap paper, or re-employing an empty glass jar as a plant pot, try to regularly engage your staff in your sustainability efforts.

For more tips on how to achieve this, check out our guide to reducing plastic pollution at work.

What type of waste can I recycle?

The type of waste you can recycle at your business is divided into two main categories; dry mixed recycling, and glass.

You can also secure special arrangements to recycle textiles, wood, inert waste (such as bricks), and WEEE (waste electrical and electronic equipment).

Dry mixed recycling

This includes:

  • Paper
  • Cardboard
  • Tins
  • Plastic bottles
  • Cans

This does not include:

  • Glass
  • Black refuse bags
  • Wood
  • Waxed paper cups
  • Liquids
  • Textiles
  • Polystyrene
  • Food waste


Glass bottles aren’t only good for holding refreshing beverages. They’re great for the economy, too – if you recycle, that is. Research estimates that, for every 100,000 tonnes of glass recycled, 500 jobs are created.

Moral of the story: recycle your glass!

These are the types of recycling available to UK businesses. For the types of waste removal, see our separate article.

The best companies for business recycling

Chosen to outsource the handling of your business’s recycling? You’ve made a good choice… a really good choice.

Firstly, you won’t have to deal with the expense – or the hassle – of acquiring a waste transfer licence. Secondly, when you sign up with a waste management provider, they’ll provide your bins for you. Thirdly? Well, you’ll get not only your business’s recycling sorted, but your rubbish, too.

This allows you to satisfy your business’s Duty of Care (as described in Section 34 of the Environmental Protection Act 1990), as well as fulfil your moral and spiritual obligations to the planet.

Plus, there are plenty of options to choose from when it comes to outsourcing your business’s recycling and waste management. You’ve probably already heard of the ‘Big Five’, after all – a kind of cabal of the industry’s biggest suppliers, which includes names such as Biffa and Veolia.

But, while these huge, transnational service providers have a monopoly over recycling collection services in the UK, our top pick is a company with a more homegrown flavour. Introducing…


Newcastle-based CheaperWaste provides glass collection and dry mixed recycling services to UK businesses. On top of that, its rubbish disposal services are also pretty fab, with food waste, skip hire, and confidential waste disposal all available. The company is also going strong throughout COVID-19, too, supporting its customers by continuing to operate throughout the pandemic. CheaperWaste has even added PPE and COVID-19 test kit disposal to its litany of services, to complement its existing hazardous and clinical waste collection offerings.

To find out more, head to our dedicated CheaperWaste review – updated for 2021, and boosted with videos and case studies for your reading pleasure.

Compare quotes from commercial recycling providers

There’s no easier way to say it. Outsourcing to a waste management company just makes things easier.

The process of obtaining accurate quotes for your business, though – and comparing multiple suppliers accordingly – isn’t so simple. Trawling the net for opaque pricing info, wading through a sea of open tabs, braving the brain-numbing, repetitive drone of on hold ‘music’… who’s got the patience for that?

Not us. That’s why we came up with a better way to get quick quotes from leading companies. Keen to try it out?

Simply provide us with a few details about your business by answering the first question of our quote-finding quiz below. It’ll only take about 30 seconds, and it’s designed to give us a better idea of your requirements.

Understanding exactly what you’re looking for in terms of a business recycling solution helps us to help you. Our algorithm will only match you with the waste and recycling collection suppliers that are the right fit for your business, to save our time – and yours.

These suppliers will then be in touch to provide quotes and advice that are all completely tailored to your requirements.

And the best part? It’s free – you just have to be based in the UK to be eligible.

Happy researching!

Compare Quotes From Leading Commercial Recycling Providers and Save
It takes just 30 seconds...
1. Have you outsourced your business's recycling before? YES NO
Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

How Much Does a Website Really Cost?

By Dan Barraclough | Updated: 6 January 2021

Having a website that you’re proud of and which accurately reflects your brand is one of the most important aspects of any business. That's how important well-thought-out web design has become it can give your business that boost it needs to overtake the competition.

In the UK, 71% of survey participants said they had been visiting shops less frequently due to the ongoing COVID-19 pandemic. So, with fewer consumers visiting the high street, it's more important than ever that your business builds an online presence to cater to this consumer shift.

Did You Know?

Ecommerce will make up 22% of global retail sales by 2023.

There is still a lot of confusion over how much a website does, and should cost – do you need to spend thousands, or could you get away with building it yourself? And if you do pay to have a website designed, what are the ongoing costs? We get it. It’s hard to know where to start, and your research gives conflicting results.

We’ve explored all the costs involved in setting up and maintaining websites of all different sizes to give you a clearer idea.

website designer
Designing a sleek website for your business is crucial for success online

Website designers prices

You can expect your website to cost between £200 and £10,000 in total, depending on the type of website you want to create. There are several different types of website, but for the purpose of this article we've broken them down into four different categories; basic, small business, ecommerce and bespoke.

How much does a website cost?

The cost of your website will depend on the type of site you need, and the number of features you require. However, to give you an idea of how much you'll need to spend, we've provided the average costs of using a web designer for different websites below…

Web designer prices accurate as of October 2020.

Type of website


Designer cost


  • 1-5 mobile responsive pages
  • Contact page
  • Landing page

£200 – £500

Small business

  • Several pages
  • Social media integration
  • ‘Google my Business’ page
  • Google Analytics and Maps

£500 – £1,000


  • Ecommerce tools
  • Order management system
  • Delivery tracking functionality
  • Live chat

£1,000 – £2,500


(banking, architecture sites etc) 

  • Advanced functionality
  • Unlimited sub pages
  • Bespoke design
  • Database population

£2,500 – £10,000

Get Free Quotes and Save Money on Your Next Website
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Do you currently have a website live? YES NO

Of course, the cheapest option for building and maintaining a website is the DIY option. There are several website builders on the market which allow you to create a website from scratch, for free, with no technical experience. Website builders are great for creating a simple site that can fit into a pre-designed template (e.g. restaurant, online shop). However, for a more sophisticated and unique website we would always recommend using an experienced web developer.

So, how much does a website cost?

Website builder costs

If you are keen to avoid the expense of hiring a professional web designer, consider using a website builder to create your site. Website builders are tools that allow you to quickly and efficiently create an attractive looking website. With website builders, all the technicalities are taken care of. Web hosting is provided by the website builder provider, and you can simply drag and drop elements around your page, without knowing how to code.

Another key benefit to using website builders is their low cost. Nearly all our recommended website builders offer a free version of their product, which will allow you to create very basic websites. However, in order to build a professional-looking website, we'd recommend upgrading to a premium plan which typically costs between £10 and £20 a month, offering greater customisation and more features.

Note that creating a website this way means you will be kept within the constraints of the web builder itself. For more powerful, complex or unique websites, we recommend hiring a web designer.

Website BuilderBest ForStarting PriceStar Rating
WixAll-roundFree plan
SquarespaceExcellent Templates£10/month
WeeblyEase of UseFree plan
1&1 IONOSChoice of Templates£5/month
Sitebuilder.comKeeping it SimpleFree plan
Site123Speedy Set-upFree plan

basic website prices icon

How much does each type of website cost?

In this section, we'll explain the costs you can expect to pay for a basic, business, ecommerce, and bespoke websites when using a web designer or website builder platform.

Cost of a basic website

A basic website is made up of one to five pages, and requires only very simple functionality. They are ‘brochure style’ websites. In addition to the core pages, they will have a contact and landing page. They should also be mobile responsive, but it’s always worth checking that this is included in the design price.

Basic websites are great if you’re after a very simple, stripped back online presence. It is a place to showcase your business, and receive enquiries. Think of it kind of like a modern day business card.

You can go down several routes when creating your basic website. Each option has its own pros and cons:

Build your own

Website builders have become more prevalent and sophisticated in recent years. They are now a legitimate option for businesses and individuals alike. Other than a clear cost benefit, website builders also allow you to get a website up and running in just a few hours, with no prior design experience required. Check out our round-up of the best website builders for small businesses.

Web design agency

Design agencies are typically very reliable and experienced. Creating websites is their bread and butter, and they have it down to a fine art. They are the perfect option if you want a basic website but lack the time or skills to make one yourself. Agencies provide a quote for the project as a whole, making it really easy to compare offers.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

Freelance developer

Using a freelance developer is another option for creating your basic website. Finding a freelancer may take a little more research, but you can typically enjoy a more personalised service. You will find, however, that a freelancer won’t have the broad range of experience that an agency does. They will also typically charge per hour (£15 – £75). This can make it hard to predict the total cost.

Offshore web company

Using an offshore web company is definitely one of the cheapest options (£5 – £20 per hour). However, they are often a lot less reliable than the other options. Always be wary of offers that sound too good, or cheap, to be true.

When creating your website, bear in mind how your needs will change over the next few years. If you are planning to expand your company, or predict future surges in the number of visitors, mention this when requesting quotes to ensure you get a website that is future-proof.

The cost of a basic website will roughly be:

Cost of a Basic Website
Upfront costs
Design£200 to £500
Domain£2.99 to £100 / year
Total Upfront Cost£202.99 to £600
Ongoing costs
Hosting£3 to £45 / month
Content Updates£0 to £10 / month
Total Ongoing Costs£3 to £55 / month

Of course, these prices depend very much on both the size and the complexity of your site. When requesting a quote, try to be as specific as possible and ensure that you get the total cost. Transparency in the early stages of the web design process between both you and your designer ensures everyone is on the same page, and will help prevent costly amendments further down the line.

cost of a small business website icon

Cost of a small business website

A small business website is the perfect size for a business that requires a little more than just a very basic website, or one which is looking to upgrade from their existing basic website. ‘Small Business Websites’ are also brochure style, but are far more feature-rich.

Such features may include: integrating social media, responsive design, a content management system, google analytics and google maps, ‘google my business’ capability. They will also have more pages than a basic website, and again will be designed to be mobile responsive.

Small business websites are perfect for businesses that are likely to update their content regularly. This makes them the perfect choice for startups, freelancers or any growing organisation.

The cost of a small business website will roughly be:

Cost of a Small Business Website
Upfront costs
Design£500 to £1,000
Domain£2.99 to £100 / year
Total Upfront Cost£502.99 to £1,100
Ongoing costs
Hosting£3 to £45 / month
Content Updates£0 to £30 / month
Total Ongoing Costs£3 to £75 / month

Paying for a well-designed website isn’t a guaranteed formula for internet success. Once you have your completed website, we recommend that you reinforce your presence with regular marketing and content updates, in order to keep visitors coming back to your site. Allotting a monthly budget of time and money can be a great way to ensure that this doesn’t get forgotten.

When choosing a web design company for your small business website, select one with experience in working with other small businesses. Otherwise, you may find yourself lumbered with fancy features that won’t actually offer you any real benefit.

Again, website builders are a great option for creating your small business website. Wix categorises its templates by industry, making it really easy to find the one that’s right for you.

cost of an ecommerce website icon

Cost of an ecommerce website

The cost of ecommerce websites can vary massively. The price is impacted by the number of items you want to stock, and the number of varieties of each item that are available. It will also, of course, depend on the number of additional features that you want to incorporate. You can expect an ecommerce web design to include an order management system, delivery tracking functionality and a live chat facility, in addition to the features included in a small business website.

When commissioning your ecommerce website, really think about what you want from your new site. Will this website make up most of your brand’s presence – do you want people to hang around, to read blog posts, to engage with your social media? Do you expect people to return to your site? Or will it be more of a stripped back ‘one-stop shop’? Do you expect a lot of your customers to shop on mobile, or mostly on desktop?

Cost of an ecommerce website
Upfront costs
Design£1,000 to £2,500
Domain£2.99 to £100 / year
SSL certificate£15 to £250 / year
Total Upfront Cost£1,017.99 to £2,850
Ongoing costs
Hosting£10 to £350 / month
Content Updates£0 to £60 / month
Total Ongoing Costs£10 to £410 / month

In addition to the usual maintenance, hosting, domain and design costs, we suggest you also factor in the cost of an SSL certificate. This will add another layer of security to your website, and help to reassure customers.

Having a SSL certificate gives your site a ‘https’ prefix, instead of the usual ‘http’. The ‘s’ stands for secure, and it’s something we’re increasingly seeing sites move towards. An SSL certificate also means you have a padlock icon in the address bar. It means your customers will take your website seriously, and so will Google. You should check that your web designer will include this as part of the package.

Again, being as specific as you can about your requirements will help you arrive at an accurate quote early on. It can be hard to guess at the price of an ecommerce website due to the many variables involved.

The easiest way to get the right price for your website is by comparing free quotes. We can help you there. Simply fill in this short form and tell us what you'd like from your website, and we'll match your business with trusted web designers that suit your requirements. They'll then be in touch with non-obligation quotes for you to compare. It's simple!

bespoke website costs icon

Cost of a bespoke website

Bespoke websites are great for larger companies requiring more functionality, with a higher number of visitors or with more information to share. I know what you’re thinking – surely all websites are bespoke? Well, that’s not necessarily true.

For smaller websites without any complex requirements, a web designer can normally repurpose an existing web template for your business. In this case, the website is tailored, but not bespoke. A truly bespoke website is built from scratch to an original and unique set of requirements. Need a bespoke website with ecommerce functionality? Take a look at the section above for a breakdown of ecommerce website costs.

Bespoke websites are database driven. They have advanced functionality and unlimited subpages (pages created within the subcategories of your site). They will almost always be required by businesses in certain industries, including financial services, recruitment or property companies, health and fitness businesses, and architects. This list is by no means exhaustive – any business requiring complex functionality may well find that they fall into the bespoke price bracket.

Bespoke websites will also take mobile responsiveness to the next level, creating a ‘fluid’ design that may look completely different on mobile. As over 50% of searches are conducted on mobile, making this experience as great as possible for your customers should definitely be a priority.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

When requesting a bespoke website, it is highly beneficial to work with a dedicated partner. Unless you have a strong relationship with a talented freelancer, we would definitely recommend looking for an agency to work with. This ensures you are getting the best possible service and that they understand your business and what you are trying to achieve. It’s even more vital that you get a quote for the project as a whole, rather than a ‘per hour’ rate. This is because larger projects have the potential to produce time consuming problems that are out of your control as a customer.

Cost of a Bespoke Website
Upfront costs
Design£2,500 to £10,000
Domain£2.99 to £100 / year
Total Upfront Cost£2,507.99 to £10,100
Ongoing costs
Hosting£10 to £350 / month
Content Updates£0 to £60 / month
Total Ongoing Costs£10 to £410 / month

In terms of price, a bespoke website is certainly a step up from a small business website that has been built with a template. If you’re unsure whether you need a small business website or a bespoke website, think not only of the functionality and number of visitors which you are working with at the moment, but what your needs are likely to be in the coming years. Having a website that is primed and ready to grow as you grow is imperative.

If you’re not sure what kind of website you need, then this short form and we can get in touch to talk through your requirements and match you up with suitable agencies.

Domain Name

Other than design costs, the main upfront cost you will encounter is purchasing a domain name (if you don’t already have one).

A domain name is the unique ‘address’ of a website. For example, the Expert Market domain name is ‘’.

Domain typeMinimum cost£4.99/year

Once you’ve found a domain name which doesn’t already have an associated website, you can pay for it on a website such as 123 Reg or GoDaddy. Prices vary depending on how popular your chosen domain name is: domains cost as little as £4.99 per year, and .com domains will be around £9.99 upwards per year. The most desirable site names cost tens of thousands of pounds per year, so check out a few combinations before settling on one. For this article, we’ve set the upper limit for a domain name at £100 per year.

Ongoing costs

Hosting: at a glance

Every website needs to be hosted on a web server. Hosting a website makes it accessible via the web. It basically means renting or buying some ‘space’ on the internet, ie. some bandwidth. Fully understanding what hosting means is not necessary, but you should know that your website will need it in some form and you have a few options for this:

Type of hostingTypical cost
Shared hosting£3 – £10/month
Virtual Private Server (VPS) hosting£10 – £45/month
Cloud based web hosting£10 – £350/month
Dedicated hosting£65 – £200/month
Expert Market Recommends: HostGator for websites of all shapes and sizes. They're the best overall web hosting provider, with great customer service to match. Prices start at just £2.15/month.

Shared hosting

Shared hosting is the cheapest form of web hosting. You share your hosting platform with a number of other sites, therefore sharing the cost too. The downside is that you also share the bandwidth. So, in effect, you fight for server space with other sites. Shared hosting can be a great low-cost option for basic or new sites which don’t yet get many visitors.

Prices range from £3 – £10 a month.

Virtual Private Server (VPS) hosting

A VPS server is a good middle ground between shared hosting and having your own dedicated server. A VPS is one physical server but allocates multiple, separate servers to its sites. This way you avoid the problems associated with shared hosting.

Prices range from £10 – £45 a month.

Cloud Based Web Hosting

With cloud based web hosting, your website is hosted on a virtual server. This is a popular option for a number of reasons. Firstly, cloud hosting plans can accommodate unusually large surges in traffic. Secondly, it’s easy to adapt cloud based hosting to your changing needs. And thirdly, with cloud based web hosting plans, you pay only for what you have used. This is a logical next step for a website that might have started on a shared hosting plan but has started see a large volume of traffic.

Prices range from £10 – £350 a month.

Dedicated hosting

With this option, you have your own server dedicated to hosting only your website. Websites that are particularly large or complex, or that require exceptionally high levels of data security will benefit from dedicated hosting. It is also the best option for websites with a high and steady amount of traffic. Not sharing a server with other websites has its advantages, namely that you do not have to compete for bandwidth. This is reflected in the higher price.

Prices range from £65 – £200 a month.

Top Tip: Websites such as 1and1,123reg and GoDaddy regularly offer package deals for domain names and web hosting.

Expert Market Recommends: Bluehost specifically for sites built using WordPress. Choose from shared, cloud-based, VPS and dedicated hosting packages. Prices start at £2.30/month.

Content Updates

In addition to hosting costs, you will need to factor in the cost of content updates. Costs will vary depending on the size of your website, any updates you want to make, and how much you pay the people tasked with making these changes. Remember that your website is never really ‘finished’, even when you are happy with how it looks and works. Make sure that you update it in some form or another on a regular basis, in order to keep your audience interested and to appear on google searches. We’ve allowed up to £60 a month for content updates.

Additional costs

Aside from the costs we have already mentioned, there are some additional services that you should consider:

1. Content production

Producing written content is something that you can do yourself to keep costs down. However, it can be worth getting a freelancer or agency to help. Expect to pay between £10 and £50 per hour for content generation.

2. Imagery

Hiring a photographer to collect a bank of images for your brand or product is always advisable for creating a strong brand image. You can also buy stock images and graphics from sites like depositphotos, or download free images for commercial use on unsplash.

3. SEO / marketing

Let’s say you own a cupcake shop in Manchester. Googling ‘cupcake Manchester’ produces around four million results. So how do you make sure that your business appears near the top? Well, a lot of it has to do with how relevant your business is, how up-to-date the content on your site is, and how many visitors you get coming in from other areas, eg. social media. However there are also some additional steps you can take to make sure you’re securing the best position possible.

That’s where SEO comes in. SEO stands for Search Engine Optimisation. It’s the process of making a site the best that it can be in terms of search engines. Search engines give preference to sites that load fast and offer the information that people are searching for, amongst other things. It’s a good idea to ask your web design company if they offer SEO services as part of the package. For websites with a lot of content, consider getting a freelancer or agency that specialises in SEO to take a look through your site once every couple of months to ensure that it remains well-optimised.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

How long does it take to build a website?

So now you have a rough idea of how much your site might cost, and it’s on to question number two: How long will it take?

It should come as no surprise that the answer will again depend on the size and complexity of your desired site as well as the agency you’re working with.

Website builders are likely to be the quickest option – you could build yourself a basic website in only a few hours. Working with an agency may take anything from a couple of weeks to a few months.

To get a clearer idea of how your project will progress, it helps to have an idea of the steps involved. You can watch this video for more information:

Kieron Woodhouse, head of UX for a major UK tech company, breaks down the web design process.

web designer

10 Questions to ask your web designer

Communication is the key to making the web design process as streamlined as possible. You need to know exactly what you’re getting from your web designer, and they in turn should know exactly what you expect of them. With this in mind, we’ve put together a few questions to ask your designer:

  1. Do you arrange buying the domain name and hosting for the site, and is this included in your quote?
  2. How easy will it be for me to report on and update my website? If it requires specialist knowledge, will you provide training for myself and my staff?
  3. Will there be any ongoing costs for general site maintenance?
  4. Will you optimise the website for search engines?
  5. Will the site be mobile responsive?
  6. If I am unhappy with the finished design of my site, can it be amended and is there a cost associated with this?
  7. Will you provide content and imagery for the site, or should I provide it?
  8. What is the scope for future development of the website? Is it built to grow quickly?
  9. How much will future amendments to the site cost?
  10. How is my website protected if something goes wrong?

Other things to bear in mind

Web design is a service, not a product

Thinking of web design as a service rather than a product will help you to understand why it can be difficult to put an exact price on it.

Quotes are subjective

You could be quoted £1,000 and £50,000 for the same project. This goes back to web design being a service rather than a product. Different agencies will have different ways of doing things, and prioritise different aspects of the site. Being as clear as possible about what is important to you, and what is less so, will help make your quotes more accurate.

Standards vary from agency to agency

As with any industry, the quality of work will vary from one agency to another. It’s a good idea to have a look at customer reviews and examples of previous work when deciding which agency to go with. And remember, the cheapest option isn’t always the best one – anything that looks too good to be true probably is!

A Word on WordPress

People often ask how much it costs to build a website using WordPress. WordPress is the most popular CMS in the world, powering over 26% of the entire web.

Although WordPress is free to download and install, there are some costs involved which can be broken down as follows:

  • Hosting
  • Domain
  • Themes / Custom design
  • Plugins
Expert Market Recommends: Bluehost is a hosting platform designed with WordPress websites in mind. There are shared, cloud-based, VPS and dedicated Prices start at £2.30/month.

At the cheapest end of the scale, it’s possible to build a beginner WordPress site using only the 4,000 free templates and plugins, and pay around £3 per month for the domain name and hosting.

As the size and complexity of your WordPress site increases, so does the price. Expect to pay around £1,000 a year for a mid-range WordPress site, with a paid theme and useful plugins.

A unique and custom-built WordPress site will require extensive work from a developer. Costs for this can be in the region of £4,000 – £10,000 depending on the design.

Next steps

Even with a guide to help, trying to work out the exact cost of a website without a background in design is really tricky. We can match you up with web designers that suit your exact website needs, and all you need to do is fill in this short form  and tell us what you need. You'll then receive bespoke quotes for your business from our approved web designers.

Or, now that you have a better idea of how much your website might cost, familiarise yourself with the people who will build it in our guide to web developers, software engineers and computer programmers.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

The Best Ricoh Photocopiers 2021

By Dan Barraclough | Updated: 31 December 2020

Can you recall a better Ricoh review than this one? We certainly can’t…

Ricoh has been rocking the photocopier world since 1955, producing powerful machines that deliver high-quality prints. In recent years, Ricoh printers have become even greener, making them a sound investment for almost any modern business.

However, with so many options out there, pinpointing the right Ricoh photocopy machine price, model, or even series for your business can be tricky. That’s why we’ve done our research and selected the very best of Ricoh’s bunch.

In this article, we’ll discuss three series of Ricoh printers – the IM Series, MP Series, and SP Series – with detailed information on pricing, features, and benefits. By the end, you’ll know exactly which one to choose for your business.

Ricoh IM Series

The IM, or ‘Intelligent Multifunction’, Series does exactly what it says on the tin – serve different photocopying functions to suit busy working environments.

Known as MFDs (multifunction devices), these Ricoh printers have been designed with what the company describes as scalable intelligence, security, sustainability, and simplicity in mind. In short, the IM Series is a solid choice for almost any business.

Models within the IM Series typically cost between £1,000 and £4,500, depending on their size, PPM (prints per minute), and multifunction capabilities. Below, we examine the three best Ricoh IM Series photocopiers: the IM C4500, the IM C2000, and the 430F.

Ricoh IM C4500

Cost: £4,195

PPM: 45

Colour printing? Yes

The A3-compatible C4500 model can handle even the highest of printing volumes, making it a useful addition to medium and large businesses, particularly with its 10.1” smart touch screen.

You can connect the copier up to your mobile to control its multiple functions remotely, which include double sided printing, folding, stapling, scanning, and advanced finishing settings – including ‘finger-friendly’, which crimps the paper’s sides to reduce the risk of dreaded paper cuts.

Ricoh IM C2000

Cost: £2,195

PPM: 20

Colour printing? Yes

The C2000 is another powerful A3 colour photocopier featuring a 10.1” touch screen, suitable for busy businesses looking to print full colour brochures and banners with ease.

While it can’t match the C4500 for printing speed, it does offer equally impressive features such as eco-friendly staple-less finishing, and double-sided printing and scanning.

Get free quotes and save money on your next photocopier Get Free Quotes

Ricoh IM 430F

Cost: £1,695

PPM: 43

Colour printing? No

Smaller in size but delivering a higher volume of PPM than the C2000 (43 compared to 20), the 430F is a compact multifunction photocopier that ticks most boxes

This model can print, scan, fax, and produce a single print in just six seconds. On top of that, it automatically switches between paper trays, meaning it doesn’t ever need to run out of paper.

It’s slightly cheaper than the other two IM Ricoh models, given that it only prints in black and white, but it’s a great choice if you need a quick, reliable, high-quality photocopier.

As far as Ricoh photocopy machine prices go, this one’s a steal.

Ricoh MP Series

High-speed printing with A3 capabilities, the MP series is one of Ricoh’s finest. These models are ideal for busy working environments that need fast and regular printing, scanning, copying, and faxing options.

This considered, the MP series models come at a higher cost on average than the IM series models, with prices ranging from £1,200 to £9,000.

We understand that photocopier costs can be confusing sometimes, with so many different models, versions, and functions out there. The easiest way to find the best Ricoh photocopy machine price is by comparing free quotes. We can sort this for you.

All you need to do is tell us what you need from your next printer on our quick webform (it only takes a minute), and we’ll match your business with the best photocopier suppliers for your unique requirements.

They’ll then be in touch with more details and no-obligation quotes for you to compare before spending a penny. It’s quick, easy, and free to get started.

Ricoh MP 6055SP

Cost: £6,495

PPM: 60

Colour printing? No

This model is everything a multifunction Ricoh printer should be – easy to use, with a high paper capacity (4,700 sheets to be exact), and a quick PPM.

It doesn’t sacrifice printing clarity, either, with an impressive 1200 x 1200 dpi max print resolution, even on A3 prints.

In typical Ricoh style, the MP 6055SP comes with various eco-friendly features such as a low-power sleep mode and a staple-less printing option.

Ricoh MP 9003SP

Cost: £8,850

PPM: 90

Colour printing? No

The MP 9003SP is one speedy character, with an almighty 90 PPM. However, with Ricoh photocopiers, it’s not all about pace. It’s about paper.

This machine can hold 4,300 sheets and includes a 2,000-sheet booklet maker, and a 100-sheet bypass tray for thicker paper types.

Our favourite feature? Of course, it’s the Human Detection Sensor which warms up the printer as you approach, helping to reduce your office’s environmental impact.

Ricoh MP C307SPF

Cost: £1,365

PPM: 30

Colour printing? Yes

Cost-effective and capable of colour printing, the C307SPF makes an excellent addition to any small to medium-sized business.

This compact, green machine has a low consumption energy rate, while enabling you to efficiently send documents directly from your smartphone, and share files with address book contacts from its 10.1” touchscreen.

Compare free quotes today and save on your next photocopier Get Free Quotes

Ricoh SP Series

At the more affordable end of the Ricoh scale is the SP Series, with costs typically ranging from £300 to £500. These models print A4, fax, scan, and copy at reasonable prices. While it can’t match the MP or IM Series for printing speed, the SP Series offers reliable options for small businesses that require low volume printing.

Ricoh SP C261SFNw

Cost: £370

PPM: 20

Colour printing? Yes

Small and sturdy, the SP C261SFNw can fit inside the smallest offices while producing big and beautiful A4 prints.

Its standout feature is the two-sided Single Pass Document Feeder which allows you to scan both sides of your document in a single pass, speeding up your copying, faxing and scanning duties.

It also comes with a 4.3” touchscreen and a colour output of 2,400 x 600 dpi. This is the most affordable Ricoh photocopy machine price you’re likely to find, so we highly recommend this model for businesses on a tight budget.

Ricoh SP 330SFN

Cost: £433

PPM: 32

Colour printing? No

This no-frills model requires low maintenance, but delivers high-quality prints – with a 1,200 x 1,200 black and white dpi and a 35-sheet automatic reverse document feeder, which enables multi-page faxing, copying and scanning.

We also like the optional 5GHz Wi-Fi, which means less congestion on your broadband and a sturdier wireless connection, helping the SP 330SFN run smoothly.

Ricoh SP 3710SF

Cost: £387

PPM: 32

Colour printing? No

Tired of repurchasing ink cartridges? The SP 3710SF comes with an Ultra High Yield Toner which enables you to print for up to a year (if you’re printing around 500 pages per month).

It also comes with a 35-sheet automatic reverse document feeder that allows quick, multi-page faxing, copying, and scanning.

Overall, this model would suit small offices with low-volume printing requirements.

Compare free quotes today and save money on your next photocopier Get Free Quotes

Expert verdict

We’ve shown you the best Ricoh printers from three of its most popular ranges. The IM Series is the most recent, boasting environmentally-friendly and cost-cutting features, the MP Series has the fastest models, while the SP Series represents the most affordable option for small businesses.

We love each of these multifunction printers, but balancing the right Ricoh photocopy machine price with suitable photocopy functions and speeds can prove tricky, especially with so many different models out there. That’s where our service can help.

Simply tell us what you need from your next photocopier on our short webform, and we’ll match you up with trusted suppliers that best cater to your printing needs. They’ll then be in touch with more information and no-obligation quotes for you to compare. Best of all, it’s free to get started.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

Common CRM Problems and Solutions

By Dan Barraclough | Updated: 1 October 2020

We break down seven of the top issues businesses face when implementing, securing, and utilising CRM – and what your business can do to solve them

Since you’re here, we’ll assume you’re already fairly well acquainted with the benefits a CRM (Customer Relationship Management) system can offer your business – that is, the problems it solves.

But what about those it creates?

Like us humans, no CRM system is perfect. And, before you reach the golden lands of souped-up sales, juiced-up marketing campaigns, and faster customer service that CRM offers, chances are you’ll encounter a few potholes along the way.

But don’t go hitting the panic button just yet – these common CRM problems can all be solved, and your business’ system (and approach to customer relationships) will be all the stronger for it.

So what are these common CRM problems we speak of, you ask?

We’ve broken down seven of the problems most frequently cited by business owners as being the major early pitfalls of CRM software – and how you can tackle them. Whether you’re still thinking about a CRM system or have installed one recently, this guide will help you sidestep the most common issues.

Let’s explore.

#1: Under-utilisation of the system

So you’ve installed your CRM, and your staff are using it… but are you getting the most out of your software’s features and capabilities? 


There’s a good chance you’re not. Statistics tell us that almost half (43%) of CRM users take advantage of less than half of the features their software has to offer. But why?

Is it laziness? A lack of employee engagement, or resistance to using the system?

In some cases, yes – but for many teams under-utilising their CRM systems, it’s simply a lack of awareness of what the software can do

CRM is often mistakenly used interchangeably with CMS (contact management software), or seen as just a database for storing customer records. While CRM does do this, it’s really so much more.

The power of CRM lies in how it allows you to manipulate key data – identifying trends, analysing buyer habits, and generating accurate sales forecasts. CRM isn’t just a place to store information, but an intelligent set of tools to empower smarter, savvier sales, marketing, and customer service CRM efforts.

Chances are, your team just aren’t aware of all that yet.


Thankfully, there are a couple of ways around this one.

The most obvious is to explore the full functionality of what your CRM software can do. You can do this by getting in touch with your CRM supplier’s support team via phone or live chat.

You can also tap into your CRM provider’s online knowledge base for tutorials, videos, and articles to get you started. Many CRM suppliers also have platforms for dedicated customer communities: where you can ask questions, participate in threads, and learn more about the nuances and intricacies of your CRM software.

It’s then up to you to relay these benefits to your team – though if that’s too much, you can always arrange a live demo with your CRM supplier, who’ll do it for you.

Of course, it may be the case that you don’t need all the features offered by the CRM. This is important to understand, as you may be able to downgrade to a more modest plan that’s better-suited to your current needs – and save some cash in the process.

Jump to #5: the system is too expensive

#2: Security issues

So your CRM system has a lot of features – way more, in fact, than you first suspected. But how secure is it?


This common CRM problem can be expressed in a single question…

“How do I keep my data safe?”

The answer? Well, that depends…


How you keep a handle on your CRM system’s cyber security will depend on the mode of deployment you’ve selected: on-premise or cloud-based.

On-premise software is deployed on servers physically located at your business’ premises. Cloud-based software’s servers are managed and operated by the company you choose to provide your CRM system.

If you’ve selected an on-premise solution, you’ll have more control over your system’s security, data, user rights, and setup. As such, you’ll need to take a more hands-on approach to securing your servers. This includes:

  • Installing firewalls and antivirus technology
  • Ensuring physical access to your servers is limited and controlled
  • Regulating employee behaviour in and around the location of your servers
  • Securing your local internet connection with strong passwords
  • Regularly updating your operating system

If you’ve selected a cloud-based system, your chosen CRM supplier should relieve you of most of the duties of CRM cybersecurity. 

We should note – because cloud-based CRM is operated over the internet, many business owners worry that it’s not as safe. But don’t fret – cloud-based systems these days are as secure (if not more so!) than their on-premise counterparts.

#3: Choosing the wrong software

It may seem an obvious error, but this common CRM problem is a particularly insidious one. Because by the time you realise the software you’ve deployed is the wrong one, the damage may already have been done…


So, you’ve picked the wrong system. Why fret? It happens. 

Whether it’s getting sucked in by the siren song of a good deal, or caving to high-pressure sales tactics, many business owners end up saddled with a CRM that’s simply not right for them.

As for the system, there are many reasons a particular CRM might not gel with your business or industry. Maybe you’ve picked software that specialises in marketing automation (such as HubSpot), when actually your priority is selling – and what you really need is something like Salesforce or Maximizer

You might even be going down a blind alley with CRM, when what you really need is project management software, such as

Perhaps you’ve selected a plan with too many (or too few) features. It could even be that the system’s interface just doesn’t resonate with you – it may be hard to use, or unpleasant to look at.

So what can you do about it?


Well, you’ve started by exploring our CRM content… so you’re already on the right track. But why not go one step further, and compare quotes with us?

It’s free, takes about 30 seconds, and is undeniably the quickest, most hassle-free route to your dream CRM system. Here’s how it works.

Simply provide us with some details about your current CRM setup. Do you currently use a CRM or a CMS? Which features are you most interested in? How many users will the system need to support?

Once that’s done, we’ll match you up with one or more CRM suppliers. Not just any suppliers, though – exclusively ones that will be a good fit for the specific needs of your business. They’ll then get in touch with you directly to explain more, and provide quotes tailored to your requirements. Problem solved!

4: Out-of-date information

People change, and so does their data. So how do you ensure that your business is always working with the freshest, most accurate information?


CRM does a lot. Capturing leads via your websites and social media channels, feeding these to your sales team, and managing all that customer data from a central location? Yep, it’s a lot.

Naturally, though, CRM doesn’t do everything. And, if you’re expecting it to update your client information for you, you can think again.

It’s a common CRM problem. After a while, CRM systems get bogged down with outdated client data. Old phone numbers, switched companies, new job titles –  things are constantly changing, and you need to keep up.

Here’s how.


First of all, give your CRM database a spring clean. Remove contacts whose emails are bouncing, or have been consistently unresponsive to your calls. Get rid of (or re-engage!) any unclosed leads or prospects overstaying their welcome in the system.

You should also think about deleting any email templates you no longer use, along with any old reports. This will serve the dual purpose of refreshing your CRM system, while freeing up storage space – though if the latter’s an issue, you can always purchase more.

You can also ensure your customer data is accurate by re-engaging lapsed customers with fresh deals and discounts. Run an email marketing campaign that offers benefits in exchange for a customer’s details. Your CRM database will rejuvenate before your very eyes!

#5: The system is too expensive

CRM breaking the bank? Let’s take a look at how you can trim costs…


CRM software is profitable. So profitable, the stats suggest, that it can increase revenue by over 40% per sales representative.

That said, there are many reasons why you’re not seeing the ROI you expected from your CRM just yet. Implementation issues, privacy hurdles, poor staff engagement with the system… any or all of these common CRM problems may make you feel like you’re not getting enough for your money.

Here’s what to do if your CRM is proving too expensive right now.


Simple… downgrade!

CRM is almost always priced in tiers. A basic version will be cheap, while a more feature-rich version (which you’ve probably ended up with) requires considerably more investment. So, by downgrading, you can free up cash flow.

That said, you don’t have to sacrifice features to save money. CRM is priced per user, per month – so you can cut down on costs by reducing the amount of your staff who have access to the system.

And if times are hard and neither of the above options are feasible, you can lump for a free plan. Free CRM software is severely limited, and we tend not to recommend it for ambitious businesses. But it might be just what you need to take a breather, recalibrate your CRM strategy, and save some money to boot.

For more information, head to our page on CRM software costs.

#6: Privacy and ethical issues in CRM

According to the statistics, 74% of CRM users believe that the software has enhanced their access to customer data. But at what cost?


G, D, P, R. By themselves, four harmless letters. But when combined, they stand for General Data Protection Regulation (GDPR) – game-changing legislation introduced only a couple of years ago.

The GDPR ushered in a strict set of rules about how businesses are allowed to collect, manage, and utilise customer data. Since collecting, managing, and utilising customer data is sort of a CRM system’s raison d’etre, you can start to see the kind of roadblocks this legislation throws up for your team.

But it’s not just about striving to stay compliant (and avoid the hefty fines for those who get it wrong). There are obviously some distinct ethical issues floating around the storage and usage of customer data, and you owe it to your customers to protect their privacy.

So how do you juggle compliance and customer care, while striking a balance between profit and principle?


Ask The Experts
Question symbol

How do you navigate the privacy and ethical issues in CRM?

To find out, we got in touch with Alex MacLachlan, CRM Marketing Manager at a prominent London-based lead generation outfit.

Alex, how would you describe the privacy and ethical issues involved with CRM? Are there any?

“The main CRM privacy issue is that people give you their personally identifiable information, and you are then responsible for its security and, for a lack of a better word, its “use”.

“As someone with access to effectively every piece of customer data we have, I need to be really careful with how I analyse it and how I can share it (note – I generally can’t).

“I think even in a world without GDPR, I would always make sure that these customers have consented to what we are sending them. One, because otherwise they are going to get upset and complain, as you are effectively breaking their trust. Two, if I was in their shoes (being signed up to so many emails as I often am), would I deem this as acceptable?

“This speaks more about ethics than privacy. People have trusted you with their personal data, and it’s your responsibility as a CRM/data controller to only send them what they have permitted you to – anything outside of that and, in my view, it’s unethical.”

What tips do you have for small email marketing teams, to ensure they remain GDPR-compliant?

Here are my top three tips.

1. Make sure everything is logged 

“Consent statements, opt-in/out messages, and other data processes all need to be logged – ideally on a monthly basis. You need to be able to state where you’ve got the customer data from, what they’ve consented to (and when), and what you’ve been sending them.”

2. Limit the number of controllers

“The more people you have that are able to change opt-in/out statements, consent pathways, and data fields, the more potential mistakes there are to be made – and the harder they are to trace. If you keep a tight list of who can change things and stay on top of your CRM system’s user permissions, you’ll stay on the right side of the legislation.”

3. Remember that GDPR doesn’t just apply to marketing

“Make sure your processes for all other aspects of your business are GDPR compliant. A big one is hiring; how do you share CVs? Where do you dispose of them once the candidate has been interviewed? You can very easily land on the wrong side of GDPR with this sort of thing.”

#7: Low employee engagement

Who is Fred, and how you can bring him into the 21st century?


No matter how hard you try to implement a new way of doing things, there’ll always be resistance. 

Think of Fred, that grumpy, belligerent salesman who was chewing the fat by the water cooler when dinosaurs still roamed the earth. This relic is set in his ways, opposed to change – both technological and social – and has no interest in any of this ‘new-fangled’ CRM software you’ve put in front of him.

Fred is of course an archetype, but there are plenty like him – employees who, for whatever reason, refuse to engage with new ways of doing things

Data tells us that six in ten salespeople are unwilling to change the processes that work for them, and – according to – more than one in five businesses cite ‘embracing technology’ as the biggest challenge facing their company.

So how do you get your employees using your CRM, and engaging with the myriad features and possibilities it offers?


Well, you do it by showing them just how powerful your CRM system can be.

After all, CRM shouldn’t be seen as something to be forced upon your salespeople. It makes their jobs easier! 

Likewise, the carrot almost always works better than the stick. Offer juicy incentives for your top earners, while rewarding the most creative marketing campaigns.

Once the Freds in your office catch on to how much time and effort a CRM can save them – and that it’s a shortcut to that bonus you’ve offered – they won’t be complaining.

Next steps

You’re pretty well-equipped. Not only do you know what CRM does – and how it can benefit your business – but you have a comprehensive understanding of the pitfalls involved with implementation and uptake, too.

Armed with knowledge of these early CRM perils (and their solutions, of course) you’re in a position to seize control of your business’ destiny; forging more meaningful, enduring relationships with your customers.

If you already have a CRM, that is. 

For those among you yet to find the right CRM supplier, don’t fret – we can help. You have a couple of options here:

  1. To do more research, head on over to our page on the best CRM systems for small businesses. We’ve researched, rated, and ranked eight leading suppliers to make things simple for you.
  2. Compare quotes right here, right now. Hit one of the buttons below to get started with our quick questionnaire. When you’re done, we’ll match you with hand picked CRM suppliers, who’ll be in touch with tailored quotes.

Good luck, and thanks for reading!

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Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.