How Much Does a Website Really Cost?

By Dan Barraclough | Updated: 6 January 2021

Having a website that you’re proud of and which accurately reflects your brand is one of the most important aspects of any business. That's how important well-thought-out web design has become it can give your business that boost it needs to overtake the competition.

In the UK, 71% of survey participants said they had been visiting shops less frequently due to the ongoing COVID-19 pandemic. So, with fewer consumers visiting the high street, it's more important than ever that your business builds an online presence to cater to this consumer shift.

Did You Know?

Ecommerce will make up 22% of global retail sales by 2023.

There is still a lot of confusion over how much a website does, and should cost – do you need to spend thousands, or could you get away with building it yourself? And if you do pay to have a website designed, what are the ongoing costs? We get it. It’s hard to know where to start, and your research gives conflicting results.

We’ve explored all the costs involved in setting up and maintaining websites of all different sizes to give you a clearer idea.

website designer
Designing a sleek website for your business is crucial for success online

Website designers prices

You can expect your website to cost between £200 and £10,000 in total, depending on the type of website you want to create. There are several different types of website, but for the purpose of this article we've broken them down into four different categories; basic, small business, ecommerce and bespoke.

How much does a website cost?

The cost of your website will depend on the type of site you need, and the number of features you require. However, to give you an idea of how much you'll need to spend, we've provided the average costs of using a web designer for different websites below…

Web designer prices accurate as of October 2020.

Type of website

Features

Designer cost

Basic

  • 1-5 mobile responsive pages
  • Contact page
  • Landing page

£200 – £500

Small business

  • Several pages
  • Social media integration
  • ‘Google my Business’ page
  • Google Analytics and Maps

£500 – £1,000

Ecommerce

  • Ecommerce tools
  • Order management system
  • Delivery tracking functionality
  • Live chat

£1,000 – £2,500

Database-driven

(banking, architecture sites etc) 

  • Advanced functionality
  • Unlimited sub pages
  • Bespoke design
  • Database population

£2,500 – £10,000

Get Free Quotes and Save Money on Your Next Website
Answer the question below to get started...
Do you currently have a website live? YES NO

Of course, the cheapest option for building and maintaining a website is the DIY option. There are several website builders on the market which allow you to create a website from scratch, for free, with no technical experience. Website builders are great for creating a simple site that can fit into a pre-designed template (e.g. restaurant, online shop). However, for a more sophisticated and unique website we would always recommend using an experienced web developer.

So, how much does a website cost?


Website builder costs

If you are keen to avoid the expense of hiring a professional web designer, consider using a website builder to create your site. Website builders are tools that allow you to quickly and efficiently create an attractive looking website. With website builders, all the technicalities are taken care of. Web hosting is provided by the website builder provider, and you can simply drag and drop elements around your page, without knowing how to code.

Another key benefit to using website builders is their low cost. Nearly all our recommended website builders offer a free version of their product, which will allow you to create very basic websites. However, in order to build a professional-looking website, we'd recommend upgrading to a premium plan which typically costs between £10 and £20 a month, offering greater customisation and more features.

Note that creating a website this way means you will be kept within the constraints of the web builder itself. For more powerful, complex or unique websites, we recommend hiring a web designer.

Website Builder Best For Starting Price Star Rating
Wix All-round Free plan
Squarespace Excellent Templates £10/month
Weebly Ease of Use Free plan
Shopify Ecommerce £22/month
BigCommerce Ecommerce £22/month
1&1 IONOS Choice of Templates £5/month
Sitebuilder.com Keeping it Simple Free plan
Site123 Speedy Set-up Free plan

basic website prices icon

How much does each type of website cost?

In this section, we'll explain the costs you can expect to pay for a basic, business, ecommerce, and bespoke websites when using a web designer or website builder platform.

Cost of a basic website

A basic website is made up of one to five pages, and requires only very simple functionality. They are ‘brochure style’ websites. In addition to the core pages, they will have a contact and landing page. They should also be mobile responsive, but it’s always worth checking that this is included in the design price.

Basic websites are great if you’re after a very simple, stripped back online presence. It is a place to showcase your business, and receive enquiries. Think of it kind of like a modern day business card.

You can go down several routes when creating your basic website. Each option has its own pros and cons:

Build your own

Website builders have become more prevalent and sophisticated in recent years. They are now a legitimate option for businesses and individuals alike. Other than a clear cost benefit, website builders also allow you to get a website up and running in just a few hours, with no prior design experience required. Check out our round-up of the best website builders for small businesses.

Web design agency

Design agencies are typically very reliable and experienced. Creating websites is their bread and butter, and they have it down to a fine art. They are the perfect option if you want a basic website but lack the time or skills to make one yourself. Agencies provide a quote for the project as a whole, making it really easy to compare offers.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

Freelance developer

Using a freelance developer is another option for creating your basic website. Finding a freelancer may take a little more research, but you can typically enjoy a more personalised service. You will find, however, that a freelancer won’t have the broad range of experience that an agency does. They will also typically charge per hour (£15 – £75). This can make it hard to predict the total cost.

Offshore web company

Using an offshore web company is definitely one of the cheapest options (£5 – £20 per hour). However, they are often a lot less reliable than the other options. Always be wary of offers that sound too good, or cheap, to be true.

When creating your website, bear in mind how your needs will change over the next few years. If you are planning to expand your company, or predict future surges in the number of visitors, mention this when requesting quotes to ensure you get a website that is future-proof.

The cost of a basic website will roughly be:

Cost of a Basic Website
Upfront costs
Design £200 to £500
Domain £2.99 to £100 / year
Total Upfront Cost £202.99 to £600
Ongoing costs
Hosting £3 to £45 / month
Content Updates £0 to £10 / month
Total Ongoing Costs £3 to £55 / month

Of course, these prices depend very much on both the size and the complexity of your site. When requesting a quote, try to be as specific as possible and ensure that you get the total cost. Transparency in the early stages of the web design process between both you and your designer ensures everyone is on the same page, and will help prevent costly amendments further down the line.


cost of a small business website icon

Cost of a small business website

A small business website is the perfect size for a business that requires a little more than just a very basic website, or one which is looking to upgrade from their existing basic website. ‘Small Business Websites’ are also brochure style, but are far more feature-rich.

Such features may include: integrating social media, responsive design, a content management system, google analytics and google maps, ‘google my business’ capability. They will also have more pages than a basic website, and again will be designed to be mobile responsive.

Small business websites are perfect for businesses that are likely to update their content regularly. This makes them the perfect choice for startups, freelancers or any growing organisation.

The cost of a small business website will roughly be:

Cost of a Small Business Website
Upfront costs
Design £500 to £1,000
Domain £2.99 to £100 / year
Total Upfront Cost £502.99 to £1,100
Ongoing costs
Hosting £3 to £45 / month
Content Updates £0 to £30 / month
Total Ongoing Costs £3 to £75 / month

Paying for a well-designed website isn’t a guaranteed formula for internet success. Once you have your completed website, we recommend that you reinforce your presence with regular marketing and content updates, in order to keep visitors coming back to your site. Allotting a monthly budget of time and money can be a great way to ensure that this doesn’t get forgotten.

When choosing a web design company for your small business website, select one with experience in working with other small businesses. Otherwise, you may find yourself lumbered with fancy features that won’t actually offer you any real benefit.

Again, website builders are a great option for creating your small business website. Wix categorises its templates by industry, making it really easy to find the one that’s right for you.


cost of an ecommerce website icon

Cost of an ecommerce website

The cost of ecommerce websites can vary massively. The price is impacted by the number of items you want to stock, and the number of varieties of each item that are available. It will also, of course, depend on the number of additional features that you want to incorporate. You can expect an ecommerce web design to include an order management system, delivery tracking functionality and a live chat facility, in addition to the features included in a small business website.

When commissioning your ecommerce website, really think about what you want from your new site. Will this website make up most of your brand’s presence – do you want people to hang around, to read blog posts, to engage with your social media? Do you expect people to return to your site? Or will it be more of a stripped back ‘one-stop shop’? Do you expect a lot of your customers to shop on mobile, or mostly on desktop?

Cost of an ecommerce website
Upfront costs
Design £1,000 to £2,500
Domain £2.99 to £100 / year
SSL certificate £15 to £250 / year
Total Upfront Cost £1,017.99 to £2,850
Ongoing costs
Hosting £10 to £350 / month
Content Updates £0 to £60 / month
Total Ongoing Costs £10 to £410 / month

In addition to the usual maintenance, hosting, domain and design costs, we suggest you also factor in the cost of an SSL certificate. This will add another layer of security to your website, and help to reassure customers.

Having a SSL certificate gives your site a ‘https’ prefix, instead of the usual ‘http’. The ‘s’ stands for secure, and it’s something we’re increasingly seeing sites move towards. An SSL certificate also means you have a padlock icon in the address bar. It means your customers will take your website seriously, and so will Google. You should check that your web designer will include this as part of the package.

Again, being as specific as you can about your requirements will help you arrive at an accurate quote early on. It can be hard to guess at the price of an ecommerce website due to the many variables involved.

The easiest way to get the right price for your website is by comparing free quotes. We can help you there. Simply fill in this short form and tell us what you'd like from your website, and we'll match your business with trusted web designers that suit your requirements. They'll then be in touch with non-obligation quotes for you to compare. It's simple!


bespoke website costs icon

Cost of a bespoke website

Bespoke websites are great for larger companies requiring more functionality, with a higher number of visitors or with more information to share. I know what you’re thinking – surely all websites are bespoke? Well, that’s not necessarily true.

For smaller websites without any complex requirements, a web designer can normally repurpose an existing web template for your business. In this case, the website is tailored, but not bespoke. A truly bespoke website is built from scratch to an original and unique set of requirements. Need a bespoke website with ecommerce functionality? Take a look at the section above for a breakdown of ecommerce website costs.

Bespoke websites are database driven. They have advanced functionality and unlimited subpages (pages created within the subcategories of your site). They will almost always be required by businesses in certain industries, including financial services, recruitment or property companies, health and fitness businesses, and architects. This list is by no means exhaustive – any business requiring complex functionality may well find that they fall into the bespoke price bracket.

Bespoke websites will also take mobile responsiveness to the next level, creating a ‘fluid’ design that may look completely different on mobile. As over 50% of searches are conducted on mobile, making this experience as great as possible for your customers should definitely be a priority.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

When requesting a bespoke website, it is highly beneficial to work with a dedicated partner. Unless you have a strong relationship with a talented freelancer, we would definitely recommend looking for an agency to work with. This ensures you are getting the best possible service and that they understand your business and what you are trying to achieve. It’s even more vital that you get a quote for the project as a whole, rather than a ‘per hour’ rate. This is because larger projects have the potential to produce time consuming problems that are out of your control as a customer.

Cost of a Bespoke Website
Upfront costs
Design £2,500 to £10,000
Domain £2.99 to £100 / year
Total Upfront Cost £2,507.99 to £10,100
Ongoing costs
Hosting £10 to £350 / month
Content Updates £0 to £60 / month
Total Ongoing Costs £10 to £410 / month

In terms of price, a bespoke website is certainly a step up from a small business website that has been built with a template. If you’re unsure whether you need a small business website or a bespoke website, think not only of the functionality and number of visitors which you are working with at the moment, but what your needs are likely to be in the coming years. Having a website that is primed and ready to grow as you grow is imperative.

If you’re not sure what kind of website you need, then this short form and we can get in touch to talk through your requirements and match you up with suitable agencies.


Domain Name

Other than design costs, the main upfront cost you will encounter is purchasing a domain name (if you don’t already have one).

A domain name is the unique ‘address’ of a website. For example, the Expert Market domain name is ‘expertmarket.co.uk’.

Domain type Minimum cost
.co.uk £4.99/year
.com £9.99/year

Once you’ve found a domain name which doesn’t already have an associated website, you can pay for it on a website such as 123 Reg or GoDaddy. Prices vary depending on how popular your chosen domain name is: .co.uk domains cost as little as £4.99 per year, and .com domains will be around £9.99 upwards per year. The most desirable site names cost tens of thousands of pounds per year, so check out a few combinations before settling on one. For this article, we’ve set the upper limit for a domain name at £100 per year.


Ongoing costs

Hosting: at a glance

Every website needs to be hosted on a web server. Hosting a website makes it accessible via the web. It basically means renting or buying some ‘space’ on the internet, ie. some bandwidth. Fully understanding what hosting means is not necessary, but you should know that your website will need it in some form and you have a few options for this:

Type of hosting Typical cost
Shared hosting £3 – £10/month
Virtual Private Server (VPS) hosting £10 – £45/month
Cloud based web hosting £10 – £350/month
Dedicated hosting £65 – £200/month
Expert Market Recommends: HostGator for websites of all shapes and sizes. They're the best overall web hosting provider, with great customer service to match. Prices start at just £2.15/month.

Shared hosting

Shared hosting is the cheapest form of web hosting. You share your hosting platform with a number of other sites, therefore sharing the cost too. The downside is that you also share the bandwidth. So, in effect, you fight for server space with other sites. Shared hosting can be a great low-cost option for basic or new sites which don’t yet get many visitors.

Prices range from £3 – £10 a month.


Virtual Private Server (VPS) hosting

A VPS server is a good middle ground between shared hosting and having your own dedicated server. A VPS is one physical server but allocates multiple, separate servers to its sites. This way you avoid the problems associated with shared hosting.

Prices range from £10 – £45 a month.


Cloud Based Web Hosting

With cloud based web hosting, your website is hosted on a virtual server. This is a popular option for a number of reasons. Firstly, cloud hosting plans can accommodate unusually large surges in traffic. Secondly, it’s easy to adapt cloud based hosting to your changing needs. And thirdly, with cloud based web hosting plans, you pay only for what you have used. This is a logical next step for a website that might have started on a shared hosting plan but has started see a large volume of traffic.

Prices range from £10 – £350 a month.


Dedicated hosting

With this option, you have your own server dedicated to hosting only your website. Websites that are particularly large or complex, or that require exceptionally high levels of data security will benefit from dedicated hosting. It is also the best option for websites with a high and steady amount of traffic. Not sharing a server with other websites has its advantages, namely that you do not have to compete for bandwidth. This is reflected in the higher price.

Prices range from £65 – £200 a month.

Top Tip: Websites such as 1and1,123reg and GoDaddy regularly offer package deals for domain names and web hosting.

Expert Market Recommends: Bluehost specifically for sites built using WordPress. Choose from shared, cloud-based, VPS and dedicated hosting packages. Prices start at £2.30/month.

Content Updates

In addition to hosting costs, you will need to factor in the cost of content updates. Costs will vary depending on the size of your website, any updates you want to make, and how much you pay the people tasked with making these changes. Remember that your website is never really ‘finished’, even when you are happy with how it looks and works. Make sure that you update it in some form or another on a regular basis, in order to keep your audience interested and to appear on google searches. We’ve allowed up to £60 a month for content updates.


Additional costs

Aside from the costs we have already mentioned, there are some additional services that you should consider:

1. Content production

Producing written content is something that you can do yourself to keep costs down. However, it can be worth getting a freelancer or agency to help. Expect to pay between £10 and £50 per hour for content generation.

2. Imagery

Hiring a photographer to collect a bank of images for your brand or product is always advisable for creating a strong brand image. You can also buy stock images and graphics from sites like depositphotos, or download free images for commercial use on unsplash.

3. SEO / marketing

Let’s say you own a cupcake shop in Manchester. Googling ‘cupcake Manchester’ produces around four million results. So how do you make sure that your business appears near the top? Well, a lot of it has to do with how relevant your business is, how up-to-date the content on your site is, and how many visitors you get coming in from other areas, eg. social media. However there are also some additional steps you can take to make sure you’re securing the best position possible.

That’s where SEO comes in. SEO stands for Search Engine Optimisation. It’s the process of making a site the best that it can be in terms of search engines. Search engines give preference to sites that load fast and offer the information that people are searching for, amongst other things. It’s a good idea to ask your web design company if they offer SEO services as part of the package. For websites with a lot of content, consider getting a freelancer or agency that specialises in SEO to take a look through your site once every couple of months to ensure that it remains well-optimised.

You Could Save by Comparing Web Design Quotes
Do you currently have a website live? YES NO

How long does it take to build a website?

So now you have a rough idea of how much your site might cost, and it’s on to question number two: How long will it take?

It should come as no surprise that the answer will again depend on the size and complexity of your desired site as well as the agency you’re working with.

Website builders are likely to be the quickest option – you could build yourself a basic website in only a few hours. Working with an agency may take anything from a couple of weeks to a few months.

To get a clearer idea of how your project will progress, it helps to have an idea of the steps involved. You can watch this video for more information:

Kieron Woodhouse, head of UX for a major UK tech company, breaks down the web design process.

web designer

10 Questions to ask your web designer

Communication is the key to making the web design process as streamlined as possible. You need to know exactly what you’re getting from your web designer, and they in turn should know exactly what you expect of them. With this in mind, we’ve put together a few questions to ask your designer:

  1. Do you arrange buying the domain name and hosting for the site, and is this included in your quote?
  2. How easy will it be for me to report on and update my website? If it requires specialist knowledge, will you provide training for myself and my staff?
  3. Will there be any ongoing costs for general site maintenance?
  4. Will you optimise the website for search engines?
  5. Will the site be mobile responsive?
  6. If I am unhappy with the finished design of my site, can it be amended and is there a cost associated with this?
  7. Will you provide content and imagery for the site, or should I provide it?
  8. What is the scope for future development of the website? Is it built to grow quickly?
  9. How much will future amendments to the site cost?
  10. How is my website protected if something goes wrong?

Other things to bear in mind

Web design is a service, not a product

Thinking of web design as a service rather than a product will help you to understand why it can be difficult to put an exact price on it.

Quotes are subjective

You could be quoted £1,000 and £50,000 for the same project. This goes back to web design being a service rather than a product. Different agencies will have different ways of doing things, and prioritise different aspects of the site. Being as clear as possible about what is important to you, and what is less so, will help make your quotes more accurate.

Standards vary from agency to agency

As with any industry, the quality of work will vary from one agency to another. It’s a good idea to have a look at customer reviews and examples of previous work when deciding which agency to go with. And remember, the cheapest option isn’t always the best one – anything that looks too good to be true probably is!


A Word on WordPress

People often ask how much it costs to build a website using WordPress. WordPress is the most popular CMS in the world, powering over 26% of the entire web.

Although WordPress is free to download and install, there are some costs involved which can be broken down as follows:

  • Hosting
  • Domain
  • Themes / Custom design
  • Plugins
Expert Market Recommends: Bluehost is a hosting platform designed with WordPress websites in mind. There are shared, cloud-based, VPS and dedicated Prices start at £2.30/month.

At the cheapest end of the scale, it’s possible to build a beginner WordPress site using only the 4,000 free templates and plugins, and pay around £3 per month for the domain name and hosting.

As the size and complexity of your WordPress site increases, so does the price. Expect to pay around £1,000 a year for a mid-range WordPress site, with a paid theme and useful plugins.

A unique and custom-built WordPress site will require extensive work from a developer. Costs for this can be in the region of £4,000 – £10,000 depending on the design.

Next steps

Even with a guide to help, trying to work out the exact cost of a website without a background in design is really tricky. We can match you up with web designers that suit your exact website needs, and all you need to do is fill in this short form  and tell us what you need. You'll then receive bespoke quotes for your business from our approved web designers.

Or, now that you have a better idea of how much your website might cost, familiarise yourself with the people who will build it in our guide to web developers, software engineers and computer programmers.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The Best Ricoh Photocopiers 2021

By Dan Barraclough | Updated: 31 December 2020

Can you recall a better Ricoh review than this one? We certainly can’t…


Ricoh has been rocking the photocopier world since 1955, producing powerful machines that deliver high-quality prints. In recent years, Ricoh printers have become even greener, making them a sound investment for almost any modern business.

However, with so many options out there, pinpointing the right Ricoh photocopy machine price, model, or even series for your business can be tricky. That’s why we’ve done our research and selected the very best of Ricoh’s bunch.

In this article, we’ll discuss three series of Ricoh printers – the IM Series, MP Series, and SP Series – with detailed information on pricing, features, and benefits. By the end, you’ll know exactly which one to choose for your business.

Ricoh IM Series

The IM, or ‘Intelligent Multifunction’, Series does exactly what it says on the tin – serve different photocopying functions to suit busy working environments.

Known as MFDs (multifunction devices), these Ricoh printers have been designed with what the company describes as scalable intelligence, security, sustainability, and simplicity in mind. In short, the IM Series is a solid choice for almost any business.

Models within the IM Series typically cost between £1,000 and £4,500, depending on their size, PPM (prints per minute), and multifunction capabilities. Below, we examine the three best Ricoh IM Series photocopiers: the IM C4500, the IM C2000, and the 430F.

Ricoh IM C4500

Cost: £4,195

PPM: 45

Colour printing? Yes

The A3-compatible C4500 model can handle even the highest of printing volumes, making it a useful addition to medium and large businesses, particularly with its 10.1” smart touch screen.

You can connect the copier up to your mobile to control its multiple functions remotely, which include double sided printing, folding, stapling, scanning, and advanced finishing settings – including ‘finger-friendly’, which crimps the paper’s sides to reduce the risk of dreaded paper cuts.


Ricoh IM C2000

Cost: £2,195

PPM: 20

Colour printing? Yes

The C2000 is another powerful A3 colour photocopier featuring a 10.1” touch screen, suitable for busy businesses looking to print full colour brochures and banners with ease.

While it can’t match the C4500 for printing speed, it does offer equally impressive features such as eco-friendly staple-less finishing, and double-sided printing and scanning.

Get free quotes and save money on your next photocopier Get Free Quotes

Ricoh IM 430F

Cost: £1,695

PPM: 43

Colour printing? No

Smaller in size but delivering a higher volume of PPM than the C2000 (43 compared to 20), the 430F is a compact multifunction photocopier that ticks most boxes

This model can print, scan, fax, and produce a single print in just six seconds. On top of that, it automatically switches between paper trays, meaning it doesn’t ever need to run out of paper.

It’s slightly cheaper than the other two IM Ricoh models, given that it only prints in black and white, but it’s a great choice if you need a quick, reliable, high-quality photocopier.

As far as Ricoh photocopy machine prices go, this one’s a steal.


Ricoh MP Series

High-speed printing with A3 capabilities, the MP series is one of Ricoh’s finest. These models are ideal for busy working environments that need fast and regular printing, scanning, copying, and faxing options.

This considered, the MP series models come at a higher cost on average than the IM series models, with prices ranging from £1,200 to £9,000.

We understand that photocopier costs can be confusing sometimes, with so many different models, versions, and functions out there. The easiest way to find the best Ricoh photocopy machine price is by comparing free quotes. We can sort this for you.

All you need to do is tell us what you need from your next printer on our quick webform (it only takes a minute), and we’ll match your business with the best photocopier suppliers for your unique requirements.

They’ll then be in touch with more details and no-obligation quotes for you to compare before spending a penny. It’s quick, easy, and free to get started.


Ricoh MP 6055SP

Cost: £6,495

PPM: 60

Colour printing? No

This model is everything a multifunction Ricoh printer should be – easy to use, with a high paper capacity (4,700 sheets to be exact), and a quick PPM.

It doesn’t sacrifice printing clarity, either, with an impressive 1200 x 1200 dpi max print resolution, even on A3 prints.

In typical Ricoh style, the MP 6055SP comes with various eco-friendly features such as a low-power sleep mode and a staple-less printing option.


Ricoh MP 9003SP

Cost: £8,850

PPM: 90

Colour printing? No

The MP 9003SP is one speedy character, with an almighty 90 PPM. However, with Ricoh photocopiers, it’s not all about pace. It’s about paper.

This machine can hold 4,300 sheets and includes a 2,000-sheet booklet maker, and a 100-sheet bypass tray for thicker paper types.

Our favourite feature? Of course, it’s the Human Detection Sensor which warms up the printer as you approach, helping to reduce your office’s environmental impact.


Ricoh MP C307SPF

Cost: £1,365

PPM: 30

Colour printing? Yes

Cost-effective and capable of colour printing, the C307SPF makes an excellent addition to any small to medium-sized business.

This compact, green machine has a low consumption energy rate, while enabling you to efficiently send documents directly from your smartphone, and share files with address book contacts from its 10.1” touchscreen.

Compare free quotes today and save on your next photocopier Get Free Quotes

Ricoh SP Series

At the more affordable end of the Ricoh scale is the SP Series, with costs typically ranging from £300 to £500. These models print A4, fax, scan, and copy at reasonable prices. While it can’t match the MP or IM Series for printing speed, the SP Series offers reliable options for small businesses that require low volume printing.


Ricoh SP C261SFNw

Cost: £370

PPM: 20

Colour printing? Yes

Small and sturdy, the SP C261SFNw can fit inside the smallest offices while producing big and beautiful A4 prints.

Its standout feature is the two-sided Single Pass Document Feeder which allows you to scan both sides of your document in a single pass, speeding up your copying, faxing and scanning duties.

It also comes with a 4.3” touchscreen and a colour output of 2,400 x 600 dpi. This is the most affordable Ricoh photocopy machine price you’re likely to find, so we highly recommend this model for businesses on a tight budget.


Ricoh SP 330SFN

Cost: £433

PPM: 32

Colour printing? No

This no-frills model requires low maintenance, but delivers high-quality prints – with a 1,200 x 1,200 black and white dpi and a 35-sheet automatic reverse document feeder, which enables multi-page faxing, copying and scanning.

We also like the optional 5GHz Wi-Fi, which means less congestion on your broadband and a sturdier wireless connection, helping the SP 330SFN run smoothly.


Ricoh SP 3710SF

Cost: £387

PPM: 32

Colour printing? No

Tired of repurchasing ink cartridges? The SP 3710SF comes with an Ultra High Yield Toner which enables you to print for up to a year (if you’re printing around 500 pages per month).

It also comes with a 35-sheet automatic reverse document feeder that allows quick, multi-page faxing, copying, and scanning.

Overall, this model would suit small offices with low-volume printing requirements.

Compare free quotes today and save money on your next photocopier Get Free Quotes

Expert verdict

We’ve shown you the best Ricoh printers from three of its most popular ranges. The IM Series is the most recent, boasting environmentally-friendly and cost-cutting features, the MP Series has the fastest models, while the SP Series represents the most affordable option for small businesses.

We love each of these multifunction printers, but balancing the right Ricoh photocopy machine price with suitable photocopy functions and speeds can prove tricky, especially with so many different models out there. That’s where our service can help.

Simply tell us what you need from your next photocopier on our short webform, and we’ll match you up with trusted suppliers that best cater to your printing needs. They’ll then be in touch with more information and no-obligation quotes for you to compare. Best of all, it’s free to get started.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

Common CRM Problems and Solutions

By Dan Barraclough | Updated: 1 October 2020

We break down seven of the top issues businesses face when implementing, securing, and utilising CRM – and what your business can do to solve them


Since you’re here, we’ll assume you’re already fairly well acquainted with the benefits a CRM (Customer Relationship Management) system can offer your business – that is, the problems it solves.

But what about those it creates?

Like us humans, no CRM system is perfect. And, before you reach the golden lands of souped-up sales, juiced-up marketing campaigns, and faster customer service that CRM offers, chances are you’ll encounter a few potholes along the way.

But don’t go hitting the panic button just yet – these common CRM problems can all be solved, and your business’ system (and approach to customer relationships) will be all the stronger for it.

So what are these common CRM problems we speak of, you ask?

We’ve broken down seven of the problems most frequently cited by business owners as being the major early pitfalls of CRM software – and how you can tackle them. Whether you’re still thinking about a CRM system or have installed one recently, this guide will help you sidestep the most common issues.

Let’s explore.


#1: Under-utilisation of the system

So you’ve installed your CRM, and your staff are using it… but are you getting the most out of your software’s features and capabilities? 

Problem

There’s a good chance you’re not. Statistics tell us that almost half (43%) of CRM users take advantage of less than half of the features their software has to offer. But why?

Is it laziness? A lack of employee engagement, or resistance to using the system?

In some cases, yes – but for many teams under-utilising their CRM systems, it’s simply a lack of awareness of what the software can do

CRM is often mistakenly used interchangeably with CMS (contact management software), or seen as just a database for storing customer records. While CRM does do this, it’s really so much more.

The power of CRM lies in how it allows you to manipulate key data – identifying trends, analysing buyer habits, and generating accurate sales forecasts. CRM isn’t just a place to store information, but an intelligent set of tools to empower smarter, savvier sales, marketing, and customer service CRM efforts.

Chances are, your team just aren’t aware of all that yet.

Solution

Thankfully, there are a couple of ways around this one.

The most obvious is to explore the full functionality of what your CRM software can do. You can do this by getting in touch with your CRM supplier’s support team via phone or live chat.

You can also tap into your CRM provider’s online knowledge base for tutorials, videos, and articles to get you started. Many CRM suppliers also have platforms for dedicated customer communities: where you can ask questions, participate in threads, and learn more about the nuances and intricacies of your CRM software.

It’s then up to you to relay these benefits to your team – though if that’s too much, you can always arrange a live demo with your CRM supplier, who’ll do it for you.

Of course, it may be the case that you don’t need all the features offered by the CRM. This is important to understand, as you may be able to downgrade to a more modest plan that’s better-suited to your current needs – and save some cash in the process.

Jump to #5: the system is too expensive


#2: Security issues

So your CRM system has a lot of features – way more, in fact, than you first suspected. But how secure is it?

Problem

This common CRM problem can be expressed in a single question…

“How do I keep my data safe?”

The answer? Well, that depends…

Solution

How you keep a handle on your CRM system’s cyber security will depend on the mode of deployment you’ve selected: on-premise or cloud-based.

On-premise software is deployed on servers physically located at your business’ premises. Cloud-based software’s servers are managed and operated by the company you choose to provide your CRM system.

If you’ve selected an on-premise solution, you’ll have more control over your system’s security, data, user rights, and setup. As such, you’ll need to take a more hands-on approach to securing your servers. This includes:

  • Installing firewalls and antivirus technology
  • Ensuring physical access to your servers is limited and controlled
  • Regulating employee behaviour in and around the location of your servers
  • Securing your local internet connection with strong passwords
  • Regularly updating your operating system

If you’ve selected a cloud-based system, your chosen CRM supplier should relieve you of most of the duties of CRM cybersecurity. 

We should note – because cloud-based CRM is operated over the internet, many business owners worry that it’s not as safe. But don’t fret – cloud-based systems these days are as secure (if not more so!) than their on-premise counterparts.


#3: Choosing the wrong software

It may seem an obvious error, but this common CRM problem is a particularly insidious one. Because by the time you realise the software you’ve deployed is the wrong one, the damage may already have been done…

Problem

So, you’ve picked the wrong system. Why fret? It happens. 

Whether it’s getting sucked in by the siren song of a good deal, or caving to high-pressure sales tactics, many business owners end up saddled with a CRM that’s simply not right for them.

As for the system, there are many reasons a particular CRM might not gel with your business or industry. Maybe you’ve picked software that specialises in marketing automation (such as HubSpot), when actually your priority is selling – and what you really need is something like Salesforce or Maximizer

You might even be going down a blind alley with CRM, when what you really need is project management software, such as monday.com.

Perhaps you’ve selected a plan with too many (or too few) features. It could even be that the system’s interface just doesn’t resonate with you – it may be hard to use, or unpleasant to look at.

So what can you do about it?

Solution

Well, you’ve started by exploring our CRM content… so you’re already on the right track. But why not go one step further, and compare quotes with us?

It’s free, takes about 30 seconds, and is undeniably the quickest, most hassle-free route to your dream CRM system. Here’s how it works.

Simply provide us with some details about your current CRM setup. Do you currently use a CRM or a CMS? Which features are you most interested in? How many users will the system need to support?

Once that’s done, we’ll match you up with one or more CRM suppliers. Not just any suppliers, though – exclusively ones that will be a good fit for the specific needs of your business. They’ll then get in touch with you directly to explain more, and provide quotes tailored to your requirements. Problem solved!


4: Out-of-date information

People change, and so does their data. So how do you ensure that your business is always working with the freshest, most accurate information?

Problem

CRM does a lot. Capturing leads via your websites and social media channels, feeding these to your sales team, and managing all that customer data from a central location? Yep, it’s a lot.

Naturally, though, CRM doesn’t do everything. And, if you’re expecting it to update your client information for you, you can think again.

It’s a common CRM problem. After a while, CRM systems get bogged down with outdated client data. Old phone numbers, switched companies, new job titles –  things are constantly changing, and you need to keep up.

Here’s how.

Solution

First of all, give your CRM database a spring clean. Remove contacts whose emails are bouncing, or have been consistently unresponsive to your calls. Get rid of (or re-engage!) any unclosed leads or prospects overstaying their welcome in the system.

You should also think about deleting any email templates you no longer use, along with any old reports. This will serve the dual purpose of refreshing your CRM system, while freeing up storage space – though if the latter’s an issue, you can always purchase more.

You can also ensure your customer data is accurate by re-engaging lapsed customers with fresh deals and discounts. Run an email marketing campaign that offers benefits in exchange for a customer’s details. Your CRM database will rejuvenate before your very eyes!


#5: The system is too expensive

CRM breaking the bank? Let’s take a look at how you can trim costs…

Problem

CRM software is profitable. So profitable, the stats suggest, that it can increase revenue by over 40% per sales representative.

That said, there are many reasons why you’re not seeing the ROI you expected from your CRM just yet. Implementation issues, privacy hurdles, poor staff engagement with the system… any or all of these common CRM problems may make you feel like you’re not getting enough for your money.

Here’s what to do if your CRM is proving too expensive right now.

Solution

Simple… downgrade!

CRM is almost always priced in tiers. A basic version will be cheap, while a more feature-rich version (which you’ve probably ended up with) requires considerably more investment. So, by downgrading, you can free up cash flow.

That said, you don’t have to sacrifice features to save money. CRM is priced per user, per month – so you can cut down on costs by reducing the amount of your staff who have access to the system.

And if times are hard and neither of the above options are feasible, you can lump for a free plan. Free CRM software is severely limited, and we tend not to recommend it for ambitious businesses. But it might be just what you need to take a breather, recalibrate your CRM strategy, and save some money to boot.

For more information, head to our page on CRM software costs.


#6: Privacy and ethical issues in CRM

According to the statistics, 74% of CRM users believe that the software has enhanced their access to customer data. But at what cost?

Problem

G, D, P, R. By themselves, four harmless letters. But when combined, they stand for General Data Protection Regulation (GDPR) – game-changing legislation introduced only a couple of years ago.

The GDPR ushered in a strict set of rules about how businesses are allowed to collect, manage, and utilise customer data. Since collecting, managing, and utilising customer data is sort of a CRM system’s raison d’etre, you can start to see the kind of roadblocks this legislation throws up for your team.

But it’s not just about striving to stay compliant (and avoid the hefty fines for those who get it wrong). There are obviously some distinct ethical issues floating around the storage and usage of customer data, and you owe it to your customers to protect their privacy.

So how do you juggle compliance and customer care, while striking a balance between profit and principle?

Solution

Ask The Experts
Question symbol

How do you navigate the privacy and ethical issues in CRM?

To find out, we got in touch with Alex MacLachlan, CRM Marketing Manager at a prominent London-based lead generation outfit.

Alex, how would you describe the privacy and ethical issues involved with CRM? Are there any?

“The main CRM privacy issue is that people give you their personally identifiable information, and you are then responsible for its security and, for a lack of a better word, its “use”.

“As someone with access to effectively every piece of customer data we have, I need to be really careful with how I analyse it and how I can share it (note – I generally can’t).

“I think even in a world without GDPR, I would always make sure that these customers have consented to what we are sending them. One, because otherwise they are going to get upset and complain, as you are effectively breaking their trust. Two, if I was in their shoes (being signed up to so many emails as I often am), would I deem this as acceptable?

“This speaks more about ethics than privacy. People have trusted you with their personal data, and it’s your responsibility as a CRM/data controller to only send them what they have permitted you to – anything outside of that and, in my view, it’s unethical.”

What tips do you have for small email marketing teams, to ensure they remain GDPR-compliant?

Here are my top three tips.

1. Make sure everything is logged 

“Consent statements, opt-in/out messages, and other data processes all need to be logged – ideally on a monthly basis. You need to be able to state where you’ve got the customer data from, what they’ve consented to (and when), and what you’ve been sending them.”

2. Limit the number of controllers

“The more people you have that are able to change opt-in/out statements, consent pathways, and data fields, the more potential mistakes there are to be made – and the harder they are to trace. If you keep a tight list of who can change things and stay on top of your CRM system’s user permissions, you’ll stay on the right side of the legislation.”

3. Remember that GDPR doesn’t just apply to marketing

“Make sure your processes for all other aspects of your business are GDPR compliant. A big one is hiring; how do you share CVs? Where do you dispose of them once the candidate has been interviewed? You can very easily land on the wrong side of GDPR with this sort of thing.”


#7: Low employee engagement

Who is Fred, and how you can bring him into the 21st century?

Problem

No matter how hard you try to implement a new way of doing things, there’ll always be resistance. 

Think of Fred, that grumpy, belligerent salesman who was chewing the fat by the water cooler when dinosaurs still roamed the earth. This relic is set in his ways, opposed to change – both technological and social – and has no interest in any of this ‘new-fangled’ CRM software you’ve put in front of him.

Fred is of course an archetype, but there are plenty like him – employees who, for whatever reason, refuse to engage with new ways of doing things

Data tells us that six in ten salespeople are unwilling to change the processes that work for them, and – according to Tech.co – more than one in five businesses cite ‘embracing technology’ as the biggest challenge facing their company.

So how do you get your employees using your CRM, and engaging with the myriad features and possibilities it offers?

Solution

Well, you do it by showing them just how powerful your CRM system can be.

After all, CRM shouldn’t be seen as something to be forced upon your salespeople. It makes their jobs easier! 

Likewise, the carrot almost always works better than the stick. Offer juicy incentives for your top earners, while rewarding the most creative marketing campaigns.

Once the Freds in your office catch on to how much time and effort a CRM can save them – and that it’s a shortcut to that bonus you’ve offered – they won’t be complaining.


Next steps

You’re pretty well-equipped. Not only do you know what CRM does – and how it can benefit your business – but you have a comprehensive understanding of the pitfalls involved with implementation and uptake, too.

Armed with knowledge of these early CRM perils (and their solutions, of course) you’re in a position to seize control of your business’ destiny; forging more meaningful, enduring relationships with your customers.

If you already have a CRM, that is. 

For those among you yet to find the right CRM supplier, don’t fret – we can help. You have a couple of options here:

  1. To do more research, head on over to our page on the best CRM systems for small businesses. We’ve researched, rated, and ranked eight leading suppliers to make things simple for you.
  2. Compare quotes right here, right now. Hit one of the buttons below to get started with our quick questionnaire. When you’re done, we’ll match you with hand picked CRM suppliers, who’ll be in touch with tailored quotes.

Good luck, and thanks for reading!

Compare Quotes from Leading CRM Software Providers and Save
No problems – just solutions. And it takes just 30 seconds...
1. Does your practice already use CRM software? YES NO
Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The Best CRM Systems for Law Firms

By Dan Barraclough | Updated: 27 August 2020

Revolutionise your firm with a better way of managing your cases, staff, and client relationships. Contrast suppliers, crunch prices, and compare quotes from top law firm CRM providers with us


Salesforce Osprey Approach Actionstep Clio LegallyCRM
 Pro Wide range of third-party app integrations Very user-friendly Flexible, affordable pricing plans 24/5 customer support Ideal for single practice and solo firms
X Con Tough to get to grips with Expensive Not easy to customise User experience can be clunky No phone-based customer support
Best for Analytics and reporting Data security Workflow automation Practice area versatility Shoestring budgets
Price (per user, per month) From £20 From £120 From £39 From £49 From £30

No matter what kind of law you practice, people will always be at the heart of what you do. Whether it’s keeping your staff on the same page, winning new clients, or maintaining those important business connections, it’s your relationships that determine your success.

But with so many leads, clients, and cases to keep track of, staying on top of things – and staying compliant – can be a real headache. That’s where a Customer Relationship Management (CRM) system comes in.

CRM software provides your law firm with a central hub for all your crucial contact and client data. No big ring binders, no spreadsheets – just slick, straightforward software that streamlines your workflow. Sound good? We agree.

That’s why we're taking a look at the best CRM systems for law firms in the UK. Jump to a supplier in the table above, or skip straight to our law firm CRM system FAQs. Alternatively, take 30 seconds to provide us with your firm's specific CRM requirements, via our free quote-finding questionnaire. We'll then match you with leading CRM software suppliers, who'll be in touch with you directly to provide tailored quotes.


Best CRM systems for law firms

How does Salesforce acquit itself as a top CRM provider? Can Actionstep do your firm justice? Is Clio all it’s cracked up to be?

We reviewed the big CRM names in the legal industry, putting each supplier's software on trial. Our top five picks for UK law firms are Salesforce, Osprey Approach, Actionstep, and Clio – but we’ll let you be the judge!

Top five CRM systems for UK law firms:


Salesforce

Best for analytics and reporting

Salesforce comes with some serious pedigree. As the world’s number one CRM, it boosts the business of over 150,000 companies around the world. Its cloud-based software lets your team collaborate on cases and projects – you’ll know exactly who’s dealing with who, and what progress has been made so far. As well as letting you run your firm from your smartphone, Salesforce also offers the most advanced business analytics on the market. It lets you drill down into how people find your services, how they tick, and – crucially – how to turn them into clients.

Overall Rating :

Read more: Top Analytical CRM Software for UK Businesses

Salesforce pricing

Salesforce Essentials Lightning Professional Lightning Enterprise Lightning Unlimited
Sales Cloud £20 per user, per month £60 per user, per month £120 per user, per month £240 per user, 

per month

Service Cloud £20 per user, per month £60 per user, per month £120 per user, per month £240 per user, per month
Sales and Service Cloud Not available £80 per user, per month £140 per user, per month £260 per user, per month

With additional rates for its various marketing modules and feature-enhancing add-ons, Salesforce's pricing is too complex to unpack here. Plus, we do that much better in our dedicated Salesforce review, where we explore the CRM behemoth's latest rates, features, packages, and user-submitted opinions.

And, for more information about how much you can expect to pay for your CRM system in general, we have you covered. Head on over to our CRM software costs article for everything you need to know.

Pros:

  • Basic package offers excellent value for money
  • Enormous range of integrations with the software and applications your firm uses every day
  • Coaching and goal-setting features help drive increased performance from your legal team

X Cons:

  • Salesforce's more advanced features can be difficult to get the hang of

Osprey Approach

Best for data security and GDPR compliance

Osprey Approach is high-flying legal software that’s tailor-made for the industry. And you don’t just get CRM – there are several more feathers to the cap of this smart solution. Besides CRM, Osprey Approach also offers practice and case management functions, budget planning, and simple email integration. Better still, it boasts some of the highest levels of data security out there. That means your contact data is safe, and fretting about your GDPR obligations becomes a thing of the past.

Overall Rating :

Osprey Approach pricing

Osprey Approach offers three pricing plans. All include:

  • Case and practice management features
  • Integrated legal accounting
  • Workflow automation
  • Document and form production with inclusive precedents
  • Time recording and reporting capabilities
  • Tools for sales teams, as well as email marketing functionality
Professional Enterprise Quantum
From £120 per user, per month From £140 per user, per month From £180 per user, per month

However, Osprey Approach's cheapest plan, ‘Professional' – though it still clocks in at a hefty £120 per user, per month – is only offered as an app for desktop only, compatible solely with Windows. To use the legal CRM software on mobile apps for iOS and Android, you'll need to be on the ‘Enterprise' plan, or above.

Upgrading to Osprey Approach's ‘Quantum' plan adds a host of impressive features, including voice-activated case management, and AI support. Your firm will also benefit from ‘Approach2Quote' – an AI-powered chatbot that allows you to provide conveyancing quotes directly through your website.

Pros:

  • Extremely user-friendly
  • The team is highly responsive on social media sites such as Twitter
  • Offers a range of bespoke packages to fit the unique needs of your law firm

X Cons:

  • One of the more expensive legal CRM systems out there
  • Can be slow to load and prone to freezes

Actionstep

Best for workflow automation

Built solely for the legal industry, Actionstep offers a complete, cloud-based practice management system. Its intelligent workflow technology breaks your workload down into decision trees and manageable, bite-sized chunks. That keeps you from getting bogged down in the repetitive admin stuff, while freeing you up to get stuck into cases – and to grow your firm! Actionstep's CRM for law firms also offers an easy-to-use ‘Client Portal’ - a secure space where you can chat with your clients, and collaborate on documents in real time.

Overall Rating :

Actionstep pricing

Express Practice Pro Enterprise
Paid annually £39 per user, per month £69 per user, per month On enquiry
Paid monthly £49 per user, per month £79 per user, per month On enquiry

Of Actionstep's three pricing tiers, ‘Express' is only for single practice and solo firms. If you've outgrown the small business CRM stage, though, we recommend plumping for ‘Practice Pro'. At a reasonable £69 per user, per month, it's ideal for boutique and multi-practice firms looking to scale. The plan provides everything you get with Actionstep's basic plan, plus:

  • A client portal
  • Customisable workflows
  • Consolidated billing
  • External data reporting
  • Advanced calendar synchronisation

An extra £10 per user, per month buys you Actionstep's ‘Enterprise' plan – ideal for multi-divisional firms. For the additional outlay, you'll score multi-currency, integrated general ledger accounting, plus banking, financial reporting, dashboards, and access to an online knowledge base.

Pros:

  • Fantastic customer support
  • Presents case notes in a digestible ‘newsfeed’ style
  • Pricing plans offer flexibility, as well as value

X Cons:

  • Can be difficult to set up and customise to your liking

You're just over halfway through our list of the top CRM software for law firms… time to start comparing quotes?

Simply hit one of the buttons below to start our quick questionnaire. It takes just 30 seconds to do, and by telling us more about your firm's specific requirements, we can help ensure that you receive the best, most personalised rates on legal CRM software.

Compare Quotes from Leading Legal CRM Software Providers and Save
It takes just 30 seconds...
1. Does your firm already use CRM software? YES NO

Clio

Best for lawyers across all practice areas

Already trusted by thousands of law firms worldwide, Clio (which acquired prominent law firm CRM provider Lexicata in 2018, and subsequently rebranded it) is a scalable CRM that’s designed to grow with your practice. Through its colourful, intuitive interface, you’ll get all the insights you need to drive more value for you and your clients – no matter which area of law you ply your trade in.

Overall Rating :

With a CRM service catering to practice areas from criminal law and conveyancing to immigration and intellectual property, you can be confident that the team behind Clio understands the unique pressures and pain points of your practice.

Clio pricing

Atypically for CRM software, Clio comes at a single per user, per month cost, rather than offering several ascending pricing plans. Clio will cost you £49 per user, per month (or £56 per user, per month if you select monthly, rather than annual, billing).

And you get plenty of features for your money, too, including:

  • Matter management
  • Online payments and billing
  • Xero, QuickBooks, and Microsoft Office 365 integration
  • Unlimited data storage
  • Legal calendaring

Pros:

  • Integrates seamlessly with G Suite, Outlook, Mailchimp and more
  • Highly-rated customer support
  • Tailor-made for law firms

X Cons:

  • Online reviews suggest that elements of the user experience (UX) could be improved

LegallyCRM

Best for firms on a shoestring budget

Riffing off the title of the 2001 megahit film Legally Blonde, LegallyCRM likely won’t provide as many laughs (or cringes) as the Reese Witherspoon vehicle. But what the up-and-coming Polish-based CRM provider will offer is affordable, no-frills CRM that – as the name suggests – is tailored solely to the requirements of the legal industry.

Overall Rating :

We'll admit – feature-wise, it's much more basic than the other CRM systems for law firms on this list. However, LegallyCRM negates this with generous data storage limits (you'll get a whopping 50GB with its most basic plan), as well as zero limits on the amount of users you can have accessing the system – a rarity when it comes to CRM.

LegallyCRM pricing

When it comes to pricing, only the very smallest of firms should think about opting for ‘LegallyBasic' –as the name implies, it'll be too simplistic for the needs of most lawyers.

That said, most small law firms should be well served by LegallyCRM's mid-range plan, LegallyMLM (£49 per month), which includes invoicing and billing, as well as specific modules for solicitors, consultants, and agents.

LegallyBasic LegallyMLM LegallyMLM and Marketing
$39 (£30) per month $65 (£49) per month $116 (£88) per month

Pros:

  • Sports a colourful interface reminiscent of monday.com's project management software
  • Easy to use

X Cons:

  • Marketing modules are only available with LegallyCRM's most expensive plan (£88 per month)
  • Customer support isn't UK-based (or phone-based)
  • Not as proven or as established in the CRM space as its competitors
Want to learn more about how monday.com can help you boss your workload, and take your projects to new heights? Try it free for 14 days.

Next steps

It doesn’t matter whether you’re a partner, an associate, or a paralegal – CRM software will improve the speed and efficiency of your work.

It’ll bring your remote teams closer together, and promote better, more open communication with your clients. And, by automating and simplifying key processes, it’ll free you up for what you’d rather be doing (which, presumably, is winning cases).

So let us help you find the best CRM solution for your law firm. Simply provide us with some details about your firm's requirements via our free quote-finding form. We’ll ask a couple of basic questions about the size of your team and practice, and match you with CRM suppliers that fit your needs. They'll then be in touch with you over the phone to offer their legal CRM expertise, and provide tailored quotes.


FAQs

What are the benefits of CRM for my law firm?

Prepare for those big meetings

CRM provides intelligent contact management, pulling records of all your client interactions into one place. Whether you last spoke on the phone, in a meeting, or via social media, it’s all there. Tap into your conversation history with ease, and never enter that meeting without everything you need to know (quite literally!) at your fingertips.

Prioritise client interactions

When you’ve got so much on your plate on a day-to-day basis, it’s easy to let big portions of your to-do list fall by the wayside.

A CRM system provides automatic reminders to help keep you on track – and lets you sort tasks by their immediate priority. This helps your customer service team handle issues with pace and professionalism, and ensures that you get more of the important stuff done, today.

Work from anywhere

Most CRM systems for law firms are cloud-based. That means that you – or anyone else in your team – can access the software from anywhere with an internet connection. You can log in and start work with ease, from your smartphone, tablet, or Apple Watch. This makes CRM software a great way to improve your team’s collaboration, while working from a beach in Mexico!*

*Or your home office.

Read more: The Best Cloud-Based CRM Software

Build better marketing campaigns

CRM systems enable you to craft good-looking, engaging emails. Using a CRM database, you can construct targeted bulk email marketing campaigns to get more out of your audience. With the right approach, you can re-engage those lapsed clients, bring in a whole new generation of business, and boost your bottom line to boot.

Read more: The Best Marketing CRM Software

Is there free CRM software for law firms?

Free CRM software is available. Freshworks CRM, Zoho, Insightly, and Bitrix24 all offer CRM pricing plans, completely gratis. However, there is a catch – that these plans come largely stripped of their best features.

Plus, you’ll almost always have to pay for any CRM system that comes as an industry-specific solution. And it makes sense, too – time has gone into creating an intelligent product that's designed to understand your business’ needs. Companies aren’t going to be giving it away!

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The Best Cloud-Based CRMs in 2021

By Dan Barraclough | Updated: 11 January 2021

Find out what cloud-based CRM is, and how it can help you manage your team, tasks, and communication from wherever you are in the world


Since you’re here, you’re probably pretty familiar with what a CRM (customer relationship management) system is – not to mention all the benefits it can bring to your business.

How about the term ‘cloud-based’, though? This term doesn’t have anything to do with the weather. But, when it comes to traversing time zones and facilitating smoother, speedier collaboration across remote teams and locations, cloud-based CRM certainly offers a ray of sunshine – particularly amid the stormy skies of COVID-19.

So what is cloud-based CRM, exactly, and what are its key advantages? Is it right for you, or would your business be better served by an on-premise solution?

We’ll look at all this, as well as reviewing and ranking our top three cloud-based CRM providers for small businesses. You can skip to the list here, or – if you’re short on time – cut straight to the chase and start comparing cloud-based CRM providers.

Simply provide us with a few details about your current setup and requirements, and you’ll hear from leading CRM suppliers, who'll be in touch with tailored quotes. Our quote-finding form takes just 30 seconds to complete, and is free for UK-based businesses.


What is cloud-based CRM?

Low (if any) up-front costs, then a monthly fee

Nothing to download or install

Industry-leading security assurances

Ideal for small businesses!

When CRM software is cloud-based, it means that your business’ information is hosted in the cloud – that is, on the servers of the company providing the CRM.

Essentially, it means that you’ll access the CRM through the internet, rather than from a system installed on a set of computers at your office. Rather than hosting all of your data (contact details, quotes, emails, interactions, and more) in-house – on servers owned, operated, and maintained by your business – you’ll essentially outsource this, letting the CRM provider do the grunt work for you.

Cloud-based is just one of three options when it comes to deploying your CRM system. There’s also on-premise (which we discuss below), as well as a hybrid system, which combines the best of both worlds… but at a hefty price.

As far as CRM for small businesses goes, we’ll always recommend cloud-based deployment. Here’s why.


The best cloud-based CRM for small business

Now you’ve decided that cloud-based CRM is the best avenue for your business, it’s time to pick the right provider. And, because you’re busy running that business, we’ve made it simple to make the right choice. 

We looked at a range of key suppliers in the CRM space; rating, reviewing, and ranking them based on several factors crucial to small businesses. These include task tracking and scheduling, workflow management, a group calendar, and effective external communication features – essentially, anything that can improve the efficiency and ease with which your team collaborates.

Here are the top cloud-based CRM providers, according to our data:

Salesforce

Like its logo, Salesforce is fully cloud-based. It also just happens to be CRM's biggest name, with almost one-fifth of the market share, and a slick app that makes remote work a breeze. Businesses with more demanding reporting requirements should plump for Salesforce's add-on analytical module, Einstein Analytics – as far as CRM systems go, it doesn't get any better.

HubSpot

Excellent email marketing capabilities and an impressive free plan elevate HubSpot's completely cloud-based CRM software above most of the competition.

Zendesk

Zendesk makes up for its lack of an offering for marketing teams with dynamic, cloud-based CRM software designed to help sales and customer service teams smash their targets.

Freshworks CRM

Synergising a stylish, refreshing interface with strong customer support, Freshworks CRM (formerly Freshsales) boasts an entirely cloud-based CRM solution that also manages to deliver that quality small businesses crave so dearly – affordability! Learn more about how much one of Freshworks CRM's plans can help you save with our complete guide to CRM software costs, updated for 2021.

Dynamics 365

At the other end of the pricing scale sits Microsoft's own foray into the overcrowded (over-clouded?) cloud-based CRM space. For the extra outlay, Dynamics 365 offers granular insights into your business' key sales and service metrics – and its product for marketing teams is simply phenomenal.

SugarCRM

With no arbitary usage limits on contacts or users, and a completely bespoke approach to catering to your business, SugarCRM is cloud-based software at its most tailored.

Zoho

For highly affordable, clean-looking cloud-based CRM that your Grandma could use, make Zoho your top pick. It won't help you stun stakeholders or boardrooms with in-depth analysis or mind-blowing reports, but it has a free version (or a free 15-day trial, if that suits you better) – and small businesses could easily do a lot worse.

monday.com

Tiptoeing the line between a more basic project management tool and an advanced, fully-fledged CRM, monday.com's cloud-based solution will, nevertheless, get the job done. With a unique, colour-coded layout that’s easy to manipulate and filter (not to mention interpret!), it's a pleasure to use, too.

Insightly

Like monday.com, Insightly's cloud-based CRM software prioritises style over substance, with an engaging set of dashboards that brings your data to life. Yet, predictably, Insightly's vibrant interface comes at the expense of the more developed, well-rounded set of features you see with the likes of Salesforce and HubSpot.

Maximizer

Maximizer offers both on-premise and cloud-based CRM variants, as well as an even more flexible hybrid solution. Though its interface is a little dated (and the user experience could certainly use a scrub up), Maximizer still sports strong sales forecasting and deal management features to give your sales team a boost.

Sage

With a suite of business services ranging from accounting software to accepting payments online, Sage's cloud-based CRM software is an equally accomplished entry into the arena. Sage is perfectly capable (if a little clunky) CRM software, though it suffers from a marked lack of transparency when it comes to its pricing plans. On-premise deployment is also available.

Copper

The only CRM software made for Google (and highly recommended by them), Copper integrates natively with Gmail, Docs, Sheets, Chrome, and everything else with a big, multi-coloured ‘G' on its branding.

webCRM

With a clean, stripped-back interface, intuitive mobile app, and high levels of usability, Danish cloud-based CRM software company webCRM serves up a satisfying blend of hygge and productivity.

Nimble

Offering seamless integration with Office 365 and Dynamics 365 (remember that one?) Nimble's versatility makes up for the somewhat cumbersome nature of its central dashboard.

Pipedrive

Powered by the extreme simplicity and visual splendour of a colourful, drag-and-drop pipeline builder, Pipedrive is more than just cloud-based CRM. It's silky, satisfying software that'll help you close deals, turn your site's users into leads, and handle service issues with speed and savviness… and it's downright fun to use, too!

Really Simple Systems

What's in a name? With Really Simple Systems… well, everything. Its cloud-based CRM software is easy to get to grips with, easy to get the most out of, and offers a passable free version, too – though we wouldn't recommend it to anyone other than very small businesses.

Sendinblue

With a free version and a range of affordable pricing plans, Sendinblue is your marketing team's ticket to quicker, more effective, and more well-optimised campaigns. Its highly user-friendly (and cloud-based!) interface will have you not only crafting beautiful, persuasive marketing communications, but A/B testing, customising, and targeting like a pro, too.

Apptivo

Another startlingly good entry into the cloud-based CRM canon, Apptivo is also notable for being extremely affordable. You can get your hands on it for just $8 (£6) per user, per month. And, unlike many of its competitors, Apptivo's basic plan doesn't skimp on the necessary functionality – you'll get 1,000 mass email sends per user, per month, generous data storage limits, and 2,000 API (Application Programming Interface) calls, too. Customer support is included.

Eighteen providers... but which one's right for your business?
Compare quotes from leading cloud-based CRM suppliers
Do you already use CRM software? YES NO

What are the advantages of cloud-based CRM?

It’s simple.

Unlike with on-premise systems, cloud-based software does away with laborious implementation processes. There’s no elaborate software to download or install, and you won’t have to actually host your business’ data on physical servers at your office.

That means no faffing around with routers, cables, storage devices… you get the picture. Plus, the lack of actual equipment you’ll have to store on your premises frees up physical space, allowing you to expand your team… and maybe finally get that coffee machine the sales team have been pining for.

With cloud-based CRM, you just open up your browser, log in, and start working.

It’s collaborative.

That leads us to the next of cloud-based CRM’s key strengths – how seamlessly it facilitates team collaboration across multiple locations and time zones. 

Cloud-based software updates in real-time. If you close a deal at 10am, your boss knows about it by 10:01. Plus, because you can save records of conversations (whether they took place via email, telephone, or social media) directly within the CRM, it’s easy to know who’s dealing with specific clients and requests, and avoid your sales and customer service agents treading on each other’s toes. 

What cloud-based CRM also serves to do is remove the issues that ‘data siloing’ can have on your team’s effectiveness. There’s no information locked away in desk drawers or archaic email threads, and no important contact details buried in old, forgotten stacks of notebooks.

Nope – just everything in a single, centralised location, accessible in a click.

It’s mobile.

Why wait until you get into the office to check on the status of your latest big deal, or survey the health of your pipeline?

Cloud-based CRM is fully mobile. Most providers offer an app, which allows you to view and update information within the CRM in real-time. Again, there’s nothing to download or install, and no expensive or clunky tech to lug around.

It’s not ideal for your work-life balance, sure… but productivity-wise, it’s a dream!

It’s secure.

Ask any business owner why they’re yet to make the jump to the cloud, and they’ll most likely cite data security as the reason. After all, unlike with an on-premise solution, your data isn’t stored on servers located at your own place of business – rather, it’s hosted by your chosen cloud-based CRM provider.

So is there veracity to the claim that cloud-based systems aren’t safe?

In truth, there’s not. Considering how much it actually costs to ensure an on-premise system is secure – a price tag that’s probably beyond the budgets of most small businesses – it’s actually safer to go with a cloud-based service. Why?

Well, CRM providers utilise the finest in data encryption, ensuring that your business’ details are immune from cyber attacks. Cloud-based CRM companies also boast automatic data recovery features, as well as two-factor authentication – helping you stay safe, while remaining completely GDPR-compliant.

It’s affordable.

Cloud-based CRM all but eliminates the costs associated with implementation, installation, data migration, and maintenance. When you choose a cloud-based system, you also won’t pay any significant upfront CRM software costs – rather, you’ll pay only a monthly licence fee to use the service. 

What this licence fee actually comes to will depend on several things – the features you require, the number of users that’ll need access to the software, and, of course, which cloud-based CRM software provider you choose for your business.

And as you already know, picking the right cloud-based CRM provider is easier said than done. So, to get an idea of how much a cloud-based CRM solution that’s tailored to your team will cost, let us help.

Simply tell us your requirements – that is, the amount of people that’ll require access to the system, and the specific features (if any) you’ll need. We’ll then work to match you with leading cloud-based CRM providers, who’ll be in touch with quotes tailored to your company. The form itself takes around 30 seconds to fill in, and it’s free for UK-based businesses.


What is on-premise CRM?

Large initial outlay, then few ongoing costs

Customisable… very customisable

Offers more operational control and visibility, with less reliance on the internet

Ideal for larger businesses

On-premise CRM (also known as ‘self-hosted CRM’) is the main alternative to cloud-based varieties. It’s a form of software deployment that means that, rather than being stored ‘in the cloud’, your company’s data is stored on your own servers.

Our research indicates that the best on-premise CRM software comes from SugarCRM, Maximizer, Microsoft Dynamics 365, and Salesforce.

To compare these systems, and explore the more advanced features that they have to offer businesses, head over to our guide to the best analytical CRM software for UK businesses.

What are the advantages of on-premise CRM?

It’s cheaper in the long run.

On-premise systems are usually charged from the get go, in the form of a lump sum. There are other ongoing costs, sure – you’ll still have to pay somebody to maintain the system, and fix any glitches or bugs that might develop over time – but that initial outlay is the most significant.

On-premise systems also aren’t great for cash flow – for most small businesses, it’s more convenient to pay a monthly fee, rather than fork out thousands of pounds in the first instance. As a general rule, however, on-premise systems will usually work out cheaper than their cloud-based counterparts over time.

It’s customisable.

Unlike cloud-based CRM, on-premise versions typically come with source code access. This means that – providing you have the team or the tech know-how to pull it off – you can customise an on-premise CRM to your heart’s content.

It offers more visibility and control

Sure, on-premise systems aren’t necessarily more secure when it comes to data, and setup is a more time-consuming process than with a cloud-based system. 

This notwithstanding, an on-premise option still offers greater visibility and control over the entire implementation process. From security and setup to data and user rights, you’ll enjoy greater ownership over how your CRM looks, as well as how and where it can be used – allowing you to stay compliant with the laws and regulations of different countries.

It’s less reliant on the internet.

While cloud-based CRM software derives much of its flexibility from the internet, the downside is that it’s reliant on it. If your internet goes kaput, you can be confident that your cloud-based CRM is going down with it.

On-premise systems, however, are more robust to fluctuations in your connectivity, leaving you less at the mercy of your internet service provider.

Cloud-based vs on-premise CRM: Which one's right for you?
Compare quotes from leading CRM providers
Do you already use CRM software? YES NO

Next steps

Cloud-based CRM is an essential tool for managing and engaging your client base, and nurturing those all-important customer relationships. And what’s more, 87% of businesses (and counting!) now use a cloud-based CRM solution. That’s… a lot. 

Can you afford to be part of the 13% getting left behind?

If the answer is no, let us give you a hand. Take a minute to provide us with some details about your team’s requirements. It’s free for UK-based businesses, and when you’re all done, we’ll match you with the cloud-based CRM providers best-poised to help you scale. They'll then be in touch with tailored, no-obligation quotes.


How we analyse and rate CRM software providers

At Expert Market, it’s our aim to provide you with the most accurate, up-to-date, and transparent product and service reviews possible. So, to help you better understand the best CRM software options out there, we’ve conducted in-depth, extensive research into the CRM software market and its top companies.

Here’s how we did it:

Independent researchers

We worked with three independent researchers to rate eight different CRM systems over a total of 40+ hours. This included five separate varieties of CRM software, as well as more than 61 specific features. Using a bespoke, industry-style algorithm, we rated each provider across four key metrics.

Ratings

  • Help and support: we assessed the level of customer support (such as email, phone, or live chat), as well as its availability (24/7, or weekdays only?), to provide a weighted score for each CRM supplier.
  • Affordability: our affordability algorithm took into account the cost of CRM ownership over 12 months – based on the average buyer – as well as factors such as free trials and money-back guarantees.
  • Features: we assessed each supplier on five specific features per type of CRM. We then weighted these scores, and translated them into a point value system. This allowed us to form accurate ratings for each CRM provider, broken down by the industry it best serves.
  • Customer approval: we assigned each provider a ‘customer score’, which involved seeking opinions from within the community, as well as feeding data aggregated from online sources into a unique algorithm. This allowed us to calculate overall customer approval scores for each CRM supplier, in real time.

survey

We take the integrity of our research seriously. If you’ve got any questions at all about our research process, feel free to get in touch with Rob, our CRM specialist, at rob.binns@expertmarket.co.uk.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The Best CRMs for Customer Service in 2021

By Dan Barraclough | Updated: 11 January 2021

We’ve researched, ranked, and rated the six best customer service CRM software solutions for UK businesses. Find yours today, and compare tailored quotes from suppliers


Salesforce logo white Zendesk logo white Freshworks logo white HubSpot logo white new Zoho logo white Dynamics 365 logo white
Customer service CRM supplier Salesforce Zendesk Freshdesk HubSpot Zoho Dynamics 365
Starting price* £20 £5 £11 £33.60 £10 £39
Highest price* £240 £149 £75 £990 £40 £75
Issue management capabilities £
Customer interaction tracking X
Customer loyalty tracking £ X X X
Customer history
Compare customer service CRM quotes

* Per user, per month


We’ve all been there. Stuck on hold, getting bounced from one customer service agent to another, trying to resolve an issue. When you finally do get to speak to a real person, they’re clueless to your situation, and you have to explain everything again.

It’s bad customer service, and you don’t want it happening at your business.

Enter customer service CRM (customer relationship management) software. With it, you’ll turn your agents into lean, mean service machines. No more spreadsheets, no more notebooks, and no more data silos – just a system that unifies communication across your email, social media, and phone channels, and helps you prioritise, organise, and handle customer service issues with aplomb.

But which CRM is the right fit for your business? We’ve researched, rated, and ranked six leading customer service CRM providers in the UK to answer that very question for you. With a team of independent researchers, we assessed each CRM provider across four key metrics, as well as four features crucial to the smooth running of your service team. Which supplier came out on top?

Let’s find out.


The best customer service CRM for UK businesses in 2021

According to our research, the best CRM for customer service teams is Salesforce Service Cloud. Comprising the rest of the top six is Zendesk Support, Freshworks CRM’s Freshdesk, HubSpot Service Hub, Zoho, and Dynamics 365 for Customer Service.

But before you dive into our research and rankings of the best CRM software for UK customer service teams, why not compare CRM software quotes with us? Simply provide us with a few details about your business, and you’ll receive quotes tailored to the size and unique needs of your customer service team, for free.


1. Salesforce Service Cloud

As our top CRM pick for customer service, Salesforce (somewhat predictably) cleans up across the board for customer approval ratings, features, and help and support. And, while it scores slightly lower on price – its expensive premium plans see to that – its basic plan should still be accessible for most small businesses.

As well as topping our list of the best sales CRM software, Salesforce also bosses our rankings for customer service CRM. Built on the pioneering Salesforce Customer Success Platform, Service Cloud is an industry-leading customer engagement tool for businesses of all sizes. From streamlining key processes to creating automated workflows, Salesforce Service Cloud frees your team up to do what they do best – provide world-beating customer service.

Starting price £20 per user, per month
Highest price £240 per user, per month
Customer support Live chat, phone (24/7), email, knowledge centre
Data storage limit N/A
Contact limit N/A
Free trial? 30-day free trial

Salesforce Service Cloud for customer service: feature analysis

We investigated whether each supplier offers the five following features that are important for customer service CRMs, and how well it can do them.

Issue management capabilities? Salesforce boasts strong case and issue management functionalities across all plans. 

Upgrading to Salesforce’s more expensive tiers (i.e. Enterprise or Unlimited) provides advanced issue management functionality, including case re-routing and case milestone tracking. All plans enable quick, seamless communication between your customer service agents.

Customer interaction tracking? Yes.

Customer loyalty tracking? Yes.

Customer history? Yes. Salesforce Service Cloud’s ‘Field Tracking History’ capability allows you to track any field changes to accounts, cases, and service contracts over the last 18 months. This ensures that you keep your finger on the pulse regarding any changes in your customers’ situations or details, and can react accordingly.

To find out more about what these features do – and how they can benefit your business – jump to our section titled ‘How CRM can improve customer service‘ below.

We rated all six customer service CRM providers on their ability to deliver the four features above. For more information about what these features are – and why they're so essential to the smooth running of your customer service team – head to our section ‘How can CRM improve customer service‘ below.

Pros:

  • 24/7 phone-based support available
  • Case re-routing and case milestone tracking included as standard
  • No data storage or contact limits

X Cons:

  • Can be complicated to set up and use, and onboarding support is recommended

Curious to find out more about how Salesforce can elevate your business to new heights? Read our Salesforce CRM review now.


2. Zendesk Support

A classy customer service CRM tailored to the needs of small teams, Zendesk Support soars in the metrics of both help and support and price, and boasts a strong weighted customer approval score of 85%.

With seamless social media and channel integration, a slick ticket prioritisation tool, and a multilingual interface that allows agents to work in their own language, Zendesk Support is a top pick for customer service teams. It’s great value, too, with packages starting from a mere £5 per user, per month, and plenty of data storage thrown in.

Starting price £5 per user, per month
Highest price £149 per user, per month
Customer support Live chat, phone, email, knowledge centre
Data storage limit 30MB to 200MB per agent (data), 500MB to 10GB per agent (files); dependent on plan
Contact limit N/A
Free trial? Free 30-day trial

Zendesk Support for customer service: feature analysis

Issue management capabilities? Included as part of Zendesk’s ticketing system.

Customer interaction tracking? Yes, across all plans.

Customer loyalty tracking? Yes – Zendesk allows you to generate NPS surveys to gauge customer engagement with and loyalty to your brand.

Customer history? Yes.

Pros:

  • Offers over 500 integrations via Zendesk Marketplace
  • ‘Guided mode’ feature lines up tickets for your staff to work through, helping prevent task ‘cherry-picking’

X Cons:

  • As with most customer service CRM software, you’ll have to shell out more for the premium features

3. Freshdesk

Freshdesk (from Freshworks CRM) is our joint-top customer service CRM pick for price, but its limited features prevent it from reaching the heady heights of our list’s summit. Freshdesk still boasts a strong customer approval score, though, and its help and support is among the best we found.

Though Freshdesk doesn’t boast as many features as Salesforce, it’s much more accessible in terms of pricing (which starts at £11 per user, per month). It’s also one of the most fun customer service CRM systems to use. You can create tickets in a flash, easily prioritise conversations by urgency or date, and organise support requests by the channel they came in from. It’s no wonder its customers love it so much!

Starting price £11 per user, per month (when billed annually – expect to pay 30 to 40% more on a monthly plan) (free version available)
Highest price £75 per user, per month (when billed annually – expect to pay 30 to 40% more on a monthly plan)
Customer support Live chat (24/5), phone (24/5), email, knowledge centre
Data storage limit N/A
Contact limit N/A
Free trial? Free version and 21-day free trial available

Freshdesk for customer service: feature analysis

Issue management capabilities? Freshdesk enables excellent issue management across all plans. Key highlights include its priority setting feature, split ticket functionality, and (for those on the Garden plan up) the ability to create customised satisfaction surveys to monitor progress against your customer service goals.

We particularly love ‘Freddy', Freshdesk's AI-powered solution to managing customer success, and ideal for tackling your ever-growing list of repetitive, mundane tasks. The productivity-boosting bot comes with Freshdesk's ‘Forest' plan (£75 per user, per month), which provides 3,000 ‘Freddy sessions'.

Each session equals one use of the bot (one email send, or 24 hours of chat replies). When you max out, an extra 1,000 sessions will cost you $100 (£77). Not to be confused with ‘Freddo', of the delicious, chocolatey variety – but just as good at keeping people happy!

Customer interaction tracking? Yes, across all plans – even its free one!

Customer loyalty tracking? Freshdesk’s Garden plan and above enable you to integrate your CRM with Survey Monkey – letting you capture overall customer loyalty and track NPS scores.

Customer history? Yes.

Pros:

  • Sports an excellent free plan, with features spread out across all pricing tiers
  • Solid customer support, with round-the-clock service included as standard

X Cons:

  • You’ll pay up to 40% more to be billed monthly
Want to increase the speed and efficiency of your team's customer service?
Answer the question below to start telling us about your requirements
Do you already use CRM software? YES NO

4. HubSpot Service Hub

Though HubSpot excels in its CRM offerings for sales and marketing teams, its customer service-focussed software doesn’t quite hit those same lofty heights. Hamstrung by a more limited range of features and a hefty price tag, HubSpot’s Service Hub is redeemed by wonderful help and support, and superlative customer approval ratings.

Many customer service CRM providers do automation well, but HubSpot Service Cloud takes it to a new level entirely. Its conversational bots do the talking for you, while a live chat feature enables you to work out issues in real-time, via your website. What’s more, HubSpot’s a pleasure to use – its stripped-back, modern look and feel makes it easy to get to grips with, and there’s phone-based support if you get stuck.

Starting price £33.60 (when billed annually – expect to pay around 25% more on a monthly plan) (free version available)

Are you a startup? You might be eligible for 90% off, with HubSpot’s ‘HubSpot for Startups’ program.

Highest price £990 (10 user minimum)
Customer support Live chat, phone, email, knowledge centre
Data storage limit N/A
Contact limit N/A
Free trial? Free version

HubSpot Service Hub for customer service: feature analysis

Issue management capabilities? Yes – these are included as part of HubSpot’s ticketing system. With this feature, you can record, organise, and track all of your customers' issues from a single dashboard, which is accessible to your entire team via the cloud.

Customer interaction tracking? No.

Customer loyalty tracking? No, but Service Hub’s Professional and Enterprise plans allow you to run NPS surveys to calculate overall customer loyalty.

Customer history? Yes.

What do we mean by ‘the cloud'? Head to our guide to the best cloud-based CRM for small businesses to find out.

Pros:

  • Offers intelligent in-built reporting tools for measuring performance
  • Laudable customer support

X Cons:

  • Expensive upper pricing tier
  • No customer loyalty or interaction tracking
Did You Know?

HubSpot also ranks highly on our list of the best CRM systems for small businesses. Why not take a look?


5. Zoho

A poor customer score, so-so features, and help and support ratings that lie at the wrong end of the spectrum are offset by Zoho’s biggest selling point – it’s really, really cheap!

As with its products for sales and marketing teams, Zoho’s customer service CRM lacks the same depth of features as the Salesforces and HubSpots of this world. However, Zoho makes up for its shortcomings with a low starting price of just £10 per user, per month, an intuitive interface, and a generous free version. Sure, you won’t get much in the way of customer service analytics here – but for all the basic stuff, Zoho should suffice.

Starting price £10 per user, per month (free version available)
Highest price £40 per user, per month
Customer support Live chat, phone, email, knowledge centre
Data storage 5,000 records (10MB) to 5,000,000 records (10GB)
Contact limit Depends on the type of correspondence
Free trial? Free version available

Zoho for customer service: feature analysis

Issue management capabilities? Yes. Zoho even allows you to create solutions whereby the system tracks issues automatically, and uses the customer’s initial query to populate the relevant fields when replying.

Customer interaction tracking? Yes.

Customer loyalty tracking? No.

Customer history? Yes.

Pros:

  • Boasts an interface that’s as easy to use as it is on the wallet
  • Purchasing an annual subscription gets you a 20% discount

X Cons:

  • No customer loyalty tracking
  • Too simplistic for the customer service demands of larger teams

6. Dynamics 365 for Customer Service

Bringing up the rear is Microsoft’s own answer to the CRM needs of customer service teams. Though much more affordable than its solutions for sales and marketing, this saving is reflected in Dynamics 365 for Customer Service’s scaled back list of features, and indifferent help and support.

Normally renowned for its big data, analytics-focussed approach to CRM, Dynamics 365’s offering for customer service teams is surprisingly light on features. There’s no loyalty tracking capability, while the interface – tough to use and void of visual flair – ails from an ironic lack of dynamism. Still, it’s cheap. And, if you’re a Microsoft lover looking for a way into a system that’s normally beyond the budgets of most businesses, Dynamics 365 for Customer Service might just be the software for you.

Starting price $50 (£39) per user, per month
Highest price $95 (£75) per user, per month
Customer support Phone, email, knowledge centre
Data storage limit N/A
Contact limit 100,000 cases per month
Free trial? Free trial available

Dynamics 365 for customer service: feature analysis

Issue management capabilities? Yes, and all basic case management features are included. Among our favourites are case re-routing, and the ability to convert service issues into knowledge articles.

Customer interaction tracking? Yes.

Customer loyalty tracking? No. Dynamics 365 for Customer Service currently offers no way of keeping tabs of individual loyalty to your brand. 

Customer history? Yes.

Pros:

  • Cloud-based, but with on-premise options available
  • Reasonable pricing range

X Cons:

  • No live chat support
  • No customer loyalty tracking capability

How can CRM improve customer service?

In addition to the basics (customer support, price, contact limit, and whether there’s a free trial), the best customer service CRM providers below are ranked by their ability to perform the following four crucial functions:

Handily, these functions also serve as an excellent example of how CRM can improve your business’ customer service. Let’s take a look.

Issue management capabilities

When customer service issues arise – and no business is perfect, so rest assured they will – you’ve got to respond with speed and professionalism.

And, with customer service CRM, you can. CRM software allows you to create ‘tickets’, with which you can record, organise, and track any issues that have been reported to your team. Using a simple drag-and-drop queue, you can keep tabs on the status of each issue, and easily spot links between different cases.

You can also prioritise issues, and assign team members to specific ones – thus increasing the accountability of your team, and ensuring that cases are resolved with greater efficiency.

Customer interaction tracking

As with CRM for sales and marketing – where tracking customer interactions helps you sell to them – CRM for customer service allows you to monitor how and where your client base is interacting with your brand.

Is that through social media? Do your customers prefer to get in touch via email, or would they rather pick up the phone and give you a call? Tracking your customers’ interactions with your brand helps you understand their preferences, and empowers you to tailor how you deliver your service going forward.

Customer loyalty tracking

Acquiring new customers is all well and good… but the real business is in retaining them.

It’s cheaper, for one. Plus, statistics show that your probability of converting an existing customer is around 60% to 70% – with new customers, that figure is as low as 5%.

Given this, engendering customer loyalty to your brand and services becomes even more crucial – as does being able to accurately track it.

CRM allows you to gain invaluable insights into your business, courtesy of your customers themselves. From directly within the CRM, you can reach out to your client base with surveys and feedback requests, allowing you to better understand your business’ NPS (Net Promoter Score), and how it’s impacting on your bottom line.

Customer history

A key benefit of customer service CRM is being able to build up a rich, detailed history of each interaction you have with your customers. 

Having a comprehensive record of what conversations you’ve had – and whether they took place via phone, email, or social media – allows you to better understand the customer, and where they are in their journey with your business.

Plus, when your team grows beyond a certain size, having a customer history database isn’t just a plus – it’s a necessity. When one service agent picks up the phone, it won’t always be the same one that the caller dealt with last time – so it’s important that they have all the info they need to handle the new enquiry, right at their fingertips.


Next steps

Though we’ve ranked these six customer service CRM suppliers based on their features, help and support, customer approval ratings, and price, there’s still more research to do to find the right system for you. 

And ultimately, the system you choose will be defined by the unique requirements and restrictions of your own business.

Bargain hunter? Go for Zendesk Support, or – at a stretch – Zoho.

Hung up on the aesthetics? HubSpot Service Hub is your best bet, while Freshdesk also provides a high level of usability with fewer costs.

Dynamics 365 is for the hardcore Microsoft fans only, while Salesforce Service Cloud, as our top pick, is recommended for all.

Remember, which customer service CRM is best for you always comes down to the bespoke needs of your team. And that, in turn, is why we always take your needs into account when you use our free quote-finding service.

Simply tell us what CRM features you want, how many people it’s for, and what (if any) contact management software you’re already using. We’ll do the rest, and you’ll be contacted with tailored quotes from leading CRM software suppliers. It’s that easy!


How we analyse and rate CRM software providers

At Expert Market, it’s our aim to provide you with the most accurate, up-to-date, and transparent product and service reviews possible. So, to help you better understand the best CRM software options out there, we’ve conducted in-depth, extensive research into the CRM software market and its top companies.

Here’s how we did it:

Independent researchers

We worked with three independent researchers to rate eight different CRM systems over a total of 40+ hours. This included five separate varieties of CRM software, as well as more than 61 specific features. Using a bespoke, industry-style algorithm, we rated each provider across four key metrics.

Ratings

  • Help and support: we assessed the level of customer support (such as email, phone, or live chat), as well as its availability (24/7, or weekdays only?), to provide a weighted score for each CRM supplier.
  • Affordability: our affordability algorithm took into account the cost of CRM ownership over 12 months – based on the average buyer – as well as factors such as free trials and money-back guarantees.
  • Features: we assessed each supplier on five specific features per type of CRM. We then weighted these scores, and translated them into a point value system. This allowed us to form accurate ratings for each CRM provider, broken down by the industry it best serves.
  • Customer approval: we assigned each provider a ‘customer score’, which involved seeking opinions from within the community, as well as feeding data aggregated from online sources into a unique algorithm. This allowed us to calculate overall customer approval scores for each CRM supplier, in real time.

survey

We take the integrity of our research seriously. If you’ve got any questions at all about our research process, feel free to get in touch with Rob, our CRM specialist, at rob.binns@expertmarket.co.uk.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The 7 Best CRM Software for Marketing in 2021

By Dan Barraclough | Updated: 11 January 2021

We’ve researched, ranked, and rated the seven best marketing CRM systems for UK businesses. Find yours today, and compare tailored quotes from suppliers


HubSpot logo white new Salesforce logo white Freshworks logo white Dynamics 365 logo white Zoho logo white SugarCRM logo white monday.com logo white
Marketing CRM supplier HubSpot Salesforce Freshworks CRM Dynamics 365 Zoho Sugar Market monday.com
Monthly pricing from £33.60 £320 £15 £1,192 £10 £1,000 £35
Contact limit 1,000 to 10,000 None 1,000 to 25,000 10,000 ?** 10,000 N/A
Daily email send limit ?* 5,000 5,000 10x your contact quota 250 to 1,000 ?* ?*
Web forms
Campaign design X
Batch email marketing £
Email tracking £ X
Customer targeting X
Compare marketing CRM quotes
* Determined by email service provider.

**Dependent on correspondence type.

= The product supports this feature

£ = The product can support this feature, though an additional integration with a third-party service may be required

X = The product does not support this feature


Marketing has never been particularly easy. Even the idea of it is almost crazy – sending unsolicited messages to people you don’t know, enticing them not only to open your email, but to read it, click it, and (hopefully!) end up making a purchase.

Nope, marketing has never been easy at all. Unless, that is, you’re using the right CRM software.

Good marketing CRM software enables you to target customers with campaigns tailored to their tastes and habits. You can create forms to capture leads on your website, and turn browsers into sales-ready leads. Better still, you'll be able craft sequences of stunning emails, and send them in bulk to a custom audience – then monitor their performance to optimise future campaigns.

So, which marketing CRM is right for your business? Let’s find out.


Best marketing CRM for UK businesses in 2021

According to our research, the best CRM for marketing teams is HubSpot Marketing Hub. Making up the rest of the top seven are Salesforce Marketing Cloud, Freshworks CRM Marketing Cloud, Microsoft Dynamics 365 for Marketing, Zoho, SugarCRM’s Sugar Market, and monday.com.

How did we decide, exactly? Jump to our methodology to find out.

Before you lose yourself in our research into the best marketing CRM providers in the UK, why not compare CRM software quotes with us? Simply provide us with a few details about your business, and you’ll receive quotes tailored to the size and unique needs of your marketing team. It takes 30 seconds, and it’s free.

1. HubSpot Marketing Hub

With full marks for features and a superlative 93% customer approval rating, HubSpot is our top CRM pick for marketing teams. Also registering strong help and support scores, HubSpot is only let down by its price point, which reaches a hefty maximum of £2,624.

When it comes to engineering effective marketing, HubSpot can’t be topped. Its impressive free version allows you to connect the CRM system to your Facebook Ads account, and engage with your open, click, and bounce metrics. Upgrading can be expensive, sure – but it’ll also unlock HubSpot’s powerful marketing automation tools, and let you drill down into the sources of traffic to your website.

Check out HubSpot's Pricing
Starting price £33.60 per month for up to 1,000 contacts (when billed annually. Expect to pay around 25% more on a monthly plan) (free version available)
Highest price £2,624 per month for up to 10,000 contacts
Customer support Live chat, phone, email, knowledge centre
Contact limit 1,000 to 10,000
Free trial? Free version

HubSpot Marketing Hub for marketing teams: feature analysis

We investigated whether each supplier offers the five following features that are important for marketing CRMs, and how well it can do them.

Web forms? Yes.

Campaign design? Yes, on HubSpot’s Pro plan and above.

Batch email marketing? Yes, although the number of emails you’re permitted to send per day will be determined by the email server you’re using. Handily, HubSpot alerts you when you’re near your daily limit, allowing you to reschedule any overspill to a day when there’s less on.

Email tracking? This feature is available across all of HubSpot Marketing Hub’s plans.

Customer targeting? Yes.

To find out more about what these features do – and how they can benefit your business – jump to our section titled ‘How we rated the best marketing CRM software‘ below.

Pros:

  • Offers an intuitive, aesthetically-pleasing interface
  • Integrated analytics let you measure the ROI of your content campaigns

X Cons:

  • As the features add up, so too do the costs… quickly!

2. Salesforce Marketing Cloud

Though registering strong ratings across the board for features, customer approval, and help and support, Salesforce suffers from a complicated, expensive pricing structure that may exclude marketing teams with more modest budgets.

We always recommend Salesforce. With its industry-leading set of AI-powered analytics, and a huge range of cross-channel marketing integrations, it’s… hard not to! Of course, all that functionality doesn’t come cheap. Salesforce is one of the most expensive products around, and its CRM for email marketing doesn’t exactly buck the trend. This one’s for more established marketing teams, only.

Compare Marketing CRM Quotes
Starting price* £320 per month for email, mobile, and web

£1,000 per month for B2B marketing

Highest price £3,200 per month
Customer support Live chat, phone (24/7), email, knowledge centre
Contact limit Technically none, though this is governed by total storage capacity (10,000 contact maximum recommended)
Free trial? None

*Let’s talk pricing. There are many elements that make up the special case that is Salesforce’s marketing product. Each module is priced individually, so the total cost could, theoretically, be any combination of prices.

Basically, Salesforce is a system offering huge scope for your marketing team… but at an equally hefty price!

Salesforce Marketing Cloud for marketing teams: feature analysis

Web forms? Yes.

Campaign design? Yes – all of Salesforce Marketing Cloud’s plans include a drag-and-drop email builder for marketing campaigns.

Batch email marketing? Yes, however, Salesforce limits you to 5,000 email sends per day, per account. It doesn’t exclude duplicate email addresses, either – so you’ll need to make sure your mailing lists are ‘clean’ before launching your next campaign, in order to avoid wasted sends.

Email tracking? You can activate tracking for emails across all of Salesforce Marketing Cloud’s plans.

Customer targeting? Yes.

Pros:

  • Unlimited contact storage
  • Along with HubSpot, it’s the most feature-rich marketing CRM on the market

X Cons:

  • 24/7 phone support is only available with the more expensive plans
Did You Know?

On top of being our runner-up for marketing teams, Salesforce beat out the seven other software providers we researched to be crowned our top CRM system for small businesses.


3. Freshworks CRM Marketing Cloud

Starting at an accessible £39 per month, Freshworks CRM Marketing Cloud (formerly Freshmarketer) also boasts some of the finest help and support of all the marketing CRM systems we looked at. It sports the third-highest customer approval scores, too, though its more modest array of features prevents it from an assault on the top two.

Spearheaded by a wonderful UI (user interface) and 24/5 phone support, Freshworks CRM Marketing Cloud is a top pick for growing marketing teams. It also sits firmly on the affordable end of the shelf – particularly when compared to Salesforce. However, be warned – Freshworks CRM's free plan drastically caps key features, and we recommend upgrading to get the most out of its tidy automation and acquisition tools.

Starting price £15 per month for the Growth plan (free version available)
Highest price £79 for the Enterprise plan
Customer support Live chat (24/5), phone (24/5), email, knowledge centre
Contact limit 500 contacts per plan
Free trial? Free version and free 21-day trial available

Freshworks CRM Marketing Cloud for marketing teams: feature analysis

Web forms? Yes.

Campaign design? A basic email builder is available with Freshworks CRM’s free version, though this grows to a more sophisticated drag-and-drop composer when you upgrade to the paid packages.

Batch email marketing? Yes. Though Gmail and Outlook cap your daily send totals at 300 emails, Freshworks CRM uses its own servers to deliver batches beyond those limits. How much you’re entitled to depends on the plan you select.

Email tracking? Available across all Freshworks CRM's plans, but you’ll need Freshworks CRM Sales Cloud – Freshworks CRM's tailored module for sales teams – to benefit.

If you know you'll be requiring both sales and marketing features, though, you can opt for Freshworks CRM's ‘Customer-for-Life Cloud‘. It combines the best of Freshworks CRM's sales and marketing automation features with chat and telephony, combining everything your business needs into a single, convenient, and affordable package.

Try Freshworks CRM's Customer-for-Life Cloud today – it's free for 21 days

Customer targeting? Freshworks CRM Marketing Cloud offers this functionality, though the level of granularity with which you can target specific customers depends on how much you’re willing to spend.

Basic lists and segments are available with the Growth plan, allowing you to organise your audience based on email activity, contact fields, lists, and journeys.

The more pricey Pro plan, however, allows for more complex targeting. This feature leverages behavioural analysis, enabling you to target customers based on their movement throughout your site, such as cart abandonment.

Pros:

  • The free plan includes 500 contacts and some conversion optimisation features
  • A dedicated account manager is only available with the most expensive plan

X Cons:

  • Expect to pay between 30% and 40% more if you choose monthly billing
Compare marketing CRM software suppliers, for free Request quotes now

4. Dynamics 365 for Marketing

Dynamics 365 registers middle-of-the-road scores across all of our metrics – so it’s fitting that it’s also smack bang in the centre of this list. Solid scores for features and help and support are matched by a good customer approval rating, though its fixed £1,192 price will be a bridge too far for many marketing departments.

Though it offers some of the finest analytical CRM tools on the market, Dynamics 365 isn’t for everyone. Its hefty price point notwithstanding, this marketing CRM’s interface simply doesn’t match the vibrancy of HubSpot’s, or the effectiveness of Salesforce’s. Large marketing teams that are looking to gain an edge over competitors will still find plenty to love here, but smaller businesses are better off looking elsewhere.

Compare Marketing CRM Quotes
Starting price $1,500 (£1,192) per month for up to 10,000 contacts*
Highest price Fixed price ($1,500 (£1,192) per month) for the system, though extra lots of 5,000 contacts cost $250 (£199) each
Customer support Phone, email, knowledge centre
Contact limit 10,000 contacts, with additional bundles of 5,000 available to buy
Free trial? Yes

* Reduced to $750 (£596) if you already use another Microsoft Dynamics product, and have a minimum of 10 users

Microsoft Dynamics 365 for marketing teams: feature analysis

Web forms? Yes – Dynamics 365 for Marketing also syncs with LinkedIn lead gen forms, allowing you to pull contact data straight into your CRM database, and easily measure the effectiveness of your LinkedIn campaigns.

Campaign design? Yes. Dynamics 365 enables you to build emails, campaigns, and landing pages with an intuitive drag-and-drop builder. 

Batch email marketing? Yes. Your email send limits are set monthly, and are capped at ten times your quota of marketing contacts (or 1,000 sends per month, if you’re on a trial).

Email tracking? Yes, Dynamics 365’s ‘Insights’ feature provides a detailed breakdown of your customers’ interactions with your emails, such as open rates and clicks.

Customer targeting? Yes, although you’re capped at 5,000 contacts per marketing segment.

Pros:

  • Cloud-based, but also available as an on-premise solution
  • The fixed price for the system offers simplicity...

X Cons:

  • ...though it’s still one of the most expensive CRM systems money can buy!

Cloud-based vs on-premise… what's the difference? Check out our guide to the best cloud-based CRM for small UK businesses to find out.


5. Zoho

It’s a familiar story for Zoho. Though it boasts an excellent rating for price (starting from just £10 per user, per month, it’s the cheapest on our list) Zoho’s features are a tad more simplistic than most of the other CRM systems here. That said, it’s easy to set up, and is still one of the most user-friendly pieces of software we’ve come across.

Known for its price, simplicity, and user-friendliness, Zoho’s CRM software isn’t so well known for its advanced features. It's also a bit of a kick in the teeth having to shell out for a separate product (Zoho Campaigns) to be able to better plan your next marketing drive. That said, you can’t look past a stunning £10 per user, per month price point – and for micro-sized marketing teams, Zoho certainly has plenty to offer.

Starting price £10 per user, per month (free version available)
Highest price £40 per user, per month
Customer support Live chat, phone, email, knowledge centre
Contact limit Depends on the type of correspondence
Free trial? Free version available

Zoho for marketing teams: feature analysis

Web forms? Yes; the higher the pricing tier, the more forms you can create.

Campaign design? Available on all of Zoho’s paid plans. In addition to this, Zoho has a separate campaign builder product (Zoho Campaigns). Pricing for this starts from as low as £5 (for 250 credits, on a pay-per-email basis), or is available on a yearly subscription for £43.20.

Batch email marketing? Available with all paid plans. Your daily send limit will depend on the plan you’ve selected:

  • Standard: 250 sends per day
  • Professional: 500 per day
  • Enterprise: 1,000 per day

Zoho’s Enterprise and Unlimited editions also enable you to set up auto-replies to your batch emails.

Email tracking? Yes, on all plans.

Customer targeting? Yes.

Pros:

  • Permits a relatively low number of daily email sends
  • Simple to get to grips with

X Cons:

  • Contact limits aren’t specified
  • Not as scalable as HubSpot or Freshworks CRM

6. Sugar Market

Sugar Market offers a wealth of features, including analytics and marketing automation functionality that ranks among the industry’s best. It’d almost certainly be higher up our list, if not for an indifferent customer approval rating, lacklustre customer support, and opaque pricing.

Sugar Market (SugarCRM’s marketing module, previously known as Salesfusion) caters to the more complex marketing requirements of larger businesses. Unlike many other CRM providers, Sugar Market offers just one pricing plan – meaning it’s not as suitable for those starting small and looking to scale. Its pricing isn’t transparent, though, and there’s no option to try the system for free, either. However, those who are prepared to take the plunge will receive a generous contact limit, and a wealth of enterprise-grade marketing features.

Compare Marketing CRM Quotes
Starting price £1,000 per month
Highest price On request
Customer support Phone, email, knowledge centre
Contact limit 10,000
Free trial? No  – offers a demo instead

Sugar Market for marketing teams: feature analysis

Web forms? Yes.

Campaign design? Yes.

Batch email marketing? Email sends are supported, though your daily send limits will be determined by your email server.

Email tracking? Yes, using a separate email tracker module, which works like a plugin.

Customer targeting? Yes.

Pros:

  • Visualises your marketing data in stunning, easily-exportable graphs and reports
  • Integrates with a wide range of third-party applications

X Cons:

  • No live chat support available
  • Email tracking can be complicated to set up

7. monday.com

Though suffering from a dearth of features, average customer approval ratings, and less-than-stellar help and support, monday.com is the joint-most affordable (with Zoho) system we have come across. As a gateway to the bigger, more powerful marketing CRM providers, monday.com is a great entry point into the productivity software space.

Walking a line between CRM and project management software, monday.com doesn’t sport the same bells and whistles as the likes of HubSpot and Salesforce. Yet, importantly, it’s affordable – and if you’re looking for a tool to drive productivity while benefiting from basic email marketing functionality, monday.com might just be worth a go.

Start your free trial today
Starting price £35 per month for up to five users
Highest price £69 per month for up to five users
Customer support Phone, email, knowledge centre
Contact limit N/A
Free trial? 14-day free trial

monday.com for marketing teams: feature analysis

Web forms? Yes.

Campaign design? No – monday.com offers campaign tracking only.

Batch email marketing? monday.com integrates with email platforms such as Gmail and Outlook to enable batch email sends. However, it doesn’t offer this feature in-house. Any batch send limits will thus be determined by the email service provider you choose to integrate the CRM with.

Email tracking? No.

Customer targeting? No.

Pros:

  • Integrates with CRM systems such as Salesforce and Copper
  • Inexpensive

X Cons:

  • Falls short as a comprehensive marketing CRM tool
  • No email tracking or customer targeting
  • No live chat support
Compare marketing CRM software suppliers, for free Request quotes now

How we rated the best marketing CRM providers

To rate each CRM supplier on its effectiveness for marketing teams specifically, we extended our explorations to include five key features that a good marketing CRM system has got to do well. This included honing in on functions for marketing teams only – we've looked at CRM for sales teams, and the best customer service CRM in separate pages.

So, in addition to the basics (customer support, price, contact limit, and whether there’s a free trial), each marketing CRM software below is ranked per its ability to perform each of the following crucial functions:

  • Web forms
  • Campaign design
  • Batch email marketing
  • Email tracking
  • Customer targeting

Web forms

You can have the best-looking website in the world – but if it’s not turning your site’s visitors into potential customers, it’s not reaching its full potential. 

That’s where web forms come in. With the right marketing CRM software, you can create and embed a lead capture form into your website. By collecting the name, number, and other demographic details from your website’s users – and sending them straight to your CRM – web forms empower you to turn your website’s traffic into potential deals

Campaign design

Whether you’re designing a one-off email to capitalise on Black Friday or a drip campaign to build your brand, it’s crucial that your marketing looks good.

With a marketing CRM tool, you can build emails that echo your business’ values, with powerful CTAs and an engaging design. And it’s easy – most marketing CRM software runs on simple drag-and-drop functionality

You don’t need an eye for design, either – most CRM software for email marketing provides a range of highly customisable email templates to get you started.

Batch email marketing

CRM software is all about optimising your marketing team’s processes – reaching more customers in less time, with the most effective messages.

And batch email marketing is a good example of this at its finest – after designing your emails, you can send them en masse, to a specific list of prospective customers. 

Email tracking

Of course, it’s not just about sending emails out into the ether and forgetting about them. To grow your business, you need to know how effective your email marketing campaigns have been; that is, how many people are opening, reading, and clicking your emails. 

There’s a few ways in which you can do this, but using marketing CRM software is by far the most straightforward.

Plus, when you use a CRM system to track your sent emails, you can monitor exactly which parts of your messages are getting the most engagement from recipients. Which CTAs (calls to action) are most enticing? Which images scream “CLICK ME!”? Which subject lines do your customers struggle to resist?

Customer targeting

At its most basic level, marketing CRM software acts as a contact database.

As well as providing a safe place for your customers’ names, occupations, and contact details, a CRM system can store a whole range of important client info – which you can use to create smarter, more tailored marketing campaigns, and produce more effective results.

With the right marketing CRM, you can target customers by:

  • Their buying preferences, including previous orders and total spend
  • The nature of their previous visits to your website, or interaction with your brand
  • Demographic information, such as age and gender

Lapsed customers? Re-engage them with a deal or a discount that’s too good to turn down. New customers? Let them know you care, by personalising an email with their name in the subject line. Marketing a product for women only? Filter out the men in your email list to ensure you’re not wasting precious email sends on the wrong audience.


Next steps

Which marketing CRM software provider is best for your business? Let’s recap. 

Small teams are well-catered to by low-cost options such as Zoho, Freshworks CRM Marketing Cloud, and monday.com.

Sugar Market, Salesforce Marketing Cloud, and Dynamics 365 for Marketing are all designed for medium-sized to large enterprises that have more complex marketing requirements.

And of course, there’s HubSpot Marketing Hub, which we recommend for everyone.

As we said at the beginning, marketing isn’t easy – and neither is picking the right marketing CRM supplier. You have to balance the level of features your team requires, while keeping within the constraints of your budget, and ensuring you’ll get the top-class help and support you deserve.

Basically, you’ll need to compare quotes from multiple CRM providers to get the best deal. And, thanks to our free quote-finding service, this part is easy.

Simply provide us with some details about your business, answering three straightforward questions about your team, requirements, and the type of marketing CRM software you’re looking to implement. 

You’ll then be contacted directly with tailored quotes from several of the industry’s leading marketing CRM providers, providing you with all the info you need to compare and contrast suppliers, at your fingertips.

It takes less than a minute, and is free for UK-based businesses.


How we analyse and rate CRM software providers

At Expert Market, it’s our aim to provide you with the most accurate, up-to-date, and transparent product and service reviews possible. So, to help you better understand the best CRM software options out there, we’ve conducted in-depth, extensive research into the CRM software market and its top companies.

Here’s how we did it:

Independent researchers

We worked with three independent researchers to rate eight different CRM systems over a total of 40+ hours. This included five separate varieties of CRM software, as well as more than 61 specific features. Using a bespoke, industry-style algorithm, we rated each provider across four key metrics.

Ratings

  • Help and support: we assessed the level of customer support (such as email, phone, or live chat), as well as its availability (24/7, or weekdays only?), to provide a weighted score for each CRM supplier.
  • Affordability: our affordability algorithm took into account the cost of CRM ownership over 12 months – based on the average buyer – as well as factors such as free trials and money-back guarantees.
  • Features: we assessed each supplier on five specific features per type of CRM. We then weighted these scores, and translated them into a point value system. This allowed us to form accurate ratings for each CRM provider, broken down by the industry it best serves.
  • Customer approval: we assigned each provider a ‘customer score’, which involved seeking opinions from within the community, as well as feeding data aggregated from online sources into a unique algorithm. This allowed us to calculate overall customer approval scores for each CRM supplier, in real time.

survey

We take the integrity of our research seriously. If you’ve got any questions at all about our research process, feel free to get in touch with Rob, our CRM specialist, at rob.binns@expertmarket.co.uk.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

The Best CRMs for Sales Teams in 2021

By Dan Barraclough | Updated: 11 January 2021

We’ve researched, ranked, and rated the six best sales CRM software for UK businesses. Find yours today, and compare tailored quotes from suppliers


Click the logos to navigate to a
sales CRM supplier
Salesforce vector HubSpot logo white Zendesk Sell vector Microsoft Dynamics 365 vector Freshworks CRM mini logo white Zoho vector
Pricing from* £20 £33.60 £19 £52 £25 £10
Past sales
Sales forecasting
Quote proposal management £ £
Lead scoring X
Payment management £ £ £ £ £

Compare sales CRM quotes

*Per user, per month.


What would your business look like if sales increased 29%? What position would you be in if sales productivity went up by a whole third, and the accuracy of your sales forecasting improved by a huge 42%?

Better yet, what if this was all possible from a single platform – one accessible by all of your sales reps in real-time? A platform that offers a live, 360-degree view of deals, prospects, and your pipeline, in just a few clicks?

If this sounds interesting, it’s time to consider what a CRM (customer relationship management) system can do for your sales team. To help you pick the right sales CRM for your business, we’ve researched, ranked, and rated the big providers.

Read on to find out which one is right for your sales team.


The best sales CRM for UK teams in 2021

According to our research, the best CRM for sales reps and teams is Salesforce Sales Cloud. HubSpot Sales Hub is a close second, while Zendesk Sell, Dynamics 365 for Sales, Freshworks CRM, and Zoho complete our top six.

How did we decide? Jump to our methodology to find out

With that clear, it’s time to check out the providers. Scroll on for our reviews and ratings, or – if you’re short on time – start comparing quotes from leading providers now.

Simply provide us with some details about your requirements – including how many users the software will be for, which features you need it to perform, and what (if any) contact management software you’re already using – and we’ll do the rest. 

You’ll then receive tailored quotes from leading sales CRM providers, all for free. 

Job done!


1. Salesforce Sales Cloud

Salesforce is our top CRM pick for sales teams. In our rankings, it gets top marks for features, while its help and support is also superb. If our ratings expose any of this sales CRM’s weaknesses, it’s the price – because, though Salesforce starts cheap, adding the functionality your sales team needs can quickly become an expensive endeavour.

With a huge market share of over 18%, Salesforce isn’t just our top CRM provider for sales teams – it’s the world’s. Upgrading to Salesforce’s premium plans offers more customisability, and adds 24/7 customer support. You’ll also have to upgrade for forecasting and proposal management functionality, as well as Salesforce’s AI-powered lead scoring and analytics.

Compare Sales CRM Quotes
Starting price £20 per user, per month (10 user limit)
Highest price £240 per user, per month
Customer support Live chat, phone (24/7), email, knowledge centre
Data storage limit 10GB + 2GB per licence of files, 10GB + 20MB per licence of data
Free trial? Three months (for Salesforce Essentials), 30 days (all other plans)

Salesforce Sales Cloud for sales teams: feature analysis

Past sales? Yes. Salesforce’s historical trend reporting is a niche feature – and is a little complex to set up – but it’s there.

Sales forecasting? Yes, but only on Salesforce’s Professional plan and above.

Quote proposal management? Yes, but only on Salesforce’s Professional plan and above.

Lead scoring? Yes, but only on Salesforce’s Professional plan and above.

Payment management? Yes, but you’ll need to pay extra for Salesforce’s CPQ (configure, price, quote) tool (£60 per month, billed annually), and acquire Salesforce Billing for full payment functionality. Rates for this aren’t advertised… but it looks expensive.

We rated all six sales CRM providers on their ability to deliver the four features above. For more information about what these features are – and why they're so essential to the smooth running of your sales team – head to our section ‘How we rated the best CRM for sales teams' below.

Pros:

  • An effective app makes it easy for reps out in the field to access and update information on the go

X Cons:

  • Tough to justify the basic plan – you’ll need to upgrade to get your hands on the worthwhile features

Want to know more? Read our Salesforce review.


2. HubSpot Sales Hub

With top marks for customer approval and excellent help and support, HubSpot comes in at a close second. Though it’s somewhat let down by its price point (and, to an extent, its features), HubSpot’s Sales Hub remains a superlative pick for sales teams.

Starting at £33.60 per user, per month, HubSpot isn’t the cheapest sales CRM out there – but it does offer plenty of bang for your buck. With a firm focus on helping small sales teams scale, Sales Hub has a slick, user-friendly database, and a free version that blows most of the competition out of the water.

Check out HubSpot's Pricing
Starting price £33.60 per user, per month (when billed annually. Expect to pay around 25% more on a monthly plan) (free version available)
Highest price £990 per user, per month (10 user minimum)

Are you a startup? You might be eligible for 90% off, with HubSpot’s ‘HubSpot for Startups’ program

Customer support Live chat, phone, email, knowledge centre
Data storage limit 1,000 documents
Free trial? Free version available

HubSpot Sales Hub for sales teams: feature analysis

Past sales? Yes.

Sales forecasting? Also yes – HubSpot’s simple reporting tool provides forecasts based on the number of deals in the pipeline, and your sales reps' assumed probability of closing them.

Quote proposal management? Yes, but only on HubSpot’s Professional plan and above.

Lead scoring? Only HubSpot’s marketing hub allows this – it’s not included as part of the Sales Hub.

Payment management? Not included as standard. However, payment management can be achieved through integrating HubSpot Sales Hub with third-party invoicing and accounting software, such as QuickBooks.

Pros:

  • Email templates and automated sends help you reach more prospects
  • Workflows automate each stage of the sales cycle

X Cons:

  • Lead scoring is missing
  • Key features are excluded from HubSpot’s cheaper plans

HubSpot’s free version also appears in our list of the best free CRM software for UK businesses.


3. Zendesk Sell

Zendesk Sell excels in two key areas: customer support and price point. Its customer scores are also the third highest of all the CRM software we looked at, though its comparatively fewer features for sales teams stop it from launching a serious challenge to Salesforce and HubSpot for the top spots.

At £19 per user, per month, Zendesk Sell sits at the budget-friendly end of the scale. However, you’ll really need to upgrade to one of its more advanced plans to benefit. Its Professional plan unlocks sales forecasting (and the ability to easily estimate deal value and percentage of win likelihood), while the Enterprise plan nets you lead scoring and past sales features.

Compare Sales CRM Quotes
Starting price £19 per user, per month
Highest price £199 per user, per month
Customer support Live chat, phone, email, knowledge centre
Data storage limit 2GB to 25GB per user (dependent on plan selected)
Free trial? Free 30-day trial

Zendesk Sell for sales teams: feature analysis

Past sales? Yes, and upgrading to Zendesk Sell’s Enterprise or Elite plan also gets you the ability to export historical data.

Sales forecasting? Yes, though on the Professional, Enterprise, and Elite plans only.

Quote proposal management? No, though integration with a third-party app such as Quote Roller should fix this.

Lead scoring? Yes, but on the Enterprise and Elite plans only.

Payment management? Not included, though you can integrate Zendesk Sell with an app such as ChargeDesk for free.

Pros:

  • Upgrading to a better plan unlocks premium account management
  • Money-back guarantee

X Cons:

  • 24/7 live chat and phone-based support restricted to Elite and Enterprise packages only
Did You Know?

Zendesk takes bronze on our ultimate guide to the best CRM systems for small businesses. Want to find out why?


4. Microsoft Dynamics 365 for Sales

Dynamics 365 scores highly for features, and its help and support is among the finest out there. Paradoxically, though, its customer approval ratings are at the lower end of the scale – perhaps because of Dynamics 365’s eye-wateringly expensive prices.

Dynamics 365 – Microsoft’s high-profile entry into the CRM space – utilises artificial intelligence to help supplement your sales data, and make more effective business decisions. Using historical figures, Dynamics 365 provides accurate forecasting, allowing you to plot your pipeline and prioritise your leads with greater precision.

Compare Sales CRM Quotes
Starting price $65 (£52) per user, per month
Highest price £199 (£159) per user, per month (10 user minimum)
Customer support Phone, email, knowledge centre
Data storage limit 32GB, though up to 4TB extra can be purchased
Free trial? Free trial available

Dynamics 365 Sales for sales teams: feature analysis

Past sales? Yes.

Sales forecasting? Yes, with Dynamics 365’s Enterprise plan and above.

Quote proposal management? Yes.

Lead scoring? Yes.

Payment management? Yes, across all plans.

Pros:

  • Cloud and on-premise deployment available
  • Generous data storage limits

X Cons:

  • No money-back guarantee
  • One of the more expensive sales CRM systems on the market

5. Freshworks CRM Sales Cloud

Rounding out the top five is Freshworks CRM Sales Cloud. Though its scores for features and customer approval are at the lower end of the spectrum, it sits with Zoho as a top value pick. Add in impressive help and support rankings, and Freshworks CRM is a safe selection for sales teams.

The only supplier to offer 24-hour support with its cheapest plan, Freshworks CRM Sales Cloud provides a completely free version, plus three different tiers of pricing. That means it’s able to cater to sales teams of various sizes, while also making sure you’re not paying for any features you don’t require yet. Freshworks CRM also boasts native integrations with Mailchimp, Xero, Google Calendar, and Freshdesk to slot comfortably into your business’ current setup.

Starting price £25 per user, per month (when billed annually. Expect to pay 30 to 40% more on a monthly plan) (free version available)
Highest price £79 per user, per month (10 user minimum)
Customer support Live chat (24/5), phone (24/5), email, knowledge centre
Data storage limit 1GB to 100GB per user (dependent on plan selected)
Free trial? Free version and 21-day free trial available

Freshworks CRM Sales Cloud for sales teams: feature analysis

Past sales? Yes.

Sales forecasting? Yes, with Freshworks CRM’s Enterprise plan (£79 per user, per month) and above.

Quote proposal management? No – you’ll require a third-party integration to make this happen.

Lead scoring? Yes – and it’s actually one of Freshworks CRM’s best features!

Payment management? No, although Freshworks CRM has a native integration with QuickBooks.

Pros:

  • Role-based access makes it easy to control who’s using what
  • Allows you to capture leads from webforms automatically

X Cons:

  • Expect a serious cost hike if you want to pay month-on-month
  • The process of converting a lead to a deal or opportunity leaves a lot to be desired

6. Zoho

Zoho is one of the cheapest sales CRM systems we researched. Though it ranks well for value, it’s let down by the lowest customer approval score, underwhelming customer support, and a lack of serious analytics functionality.

Zoho doesn’t boast the same depth and range of features as Salesforce or Dynamics, but it’s user-friendly – and, at just £10 per user, per month, it’s a steal, too. Better still, its sales forecasting and lead scoring features are available across all plans – meaning you get a lot of bang for your buck.

Starting price £10 per user, per month (free version available)
Highest price £40 per user, per month
Customer support Live chat, phone, email, knowledge centre
Data storage limit 20MB to 10GB per user (dependent on plan selected)
Free trial? Free version available

Zoho for sales teams: feature analysis

Past sales? Yes.

Sales forecasting? Yes, across all paid plans.

Quote proposal management? Available on Zoho’s Professional, Enterprise, and Ultimate plans.

Lead scoring? Yes, across all paid plans.

Payment management? Yes, though you’ll need an additional product integration known as ‘Zoho Subscriptions’. This helps you bill customers on a one-time or recurring basis, although it comes at an extra cost of up to £150, depending on the size of your business.

Pros:

  • Cheaper plans are generous in terms of features
  • Purchasing an annual subscription gets you a 20% discount

X Cons:

  • Low customer approval ratings suggest Zoho is a little too simplistic for many sales teams
Did You Know?

Like Sugar Serve and Microsoft Dynamics 365 for Sales, Zoho can be deployed as either an on-premise or cloud-based solution. To learn more about what this means – and which solution is right for your business – head to our article on the best cloud-based CRM for small businesses, where all will be revealed!


How we rated the best CRM for sales teams

To rate each CRM supplier on their effectiveness for sales teams specifically, we expanded our focus beyond the basics (customer support, price, contact limit, and whether there’s a free trial) to five key functions that a good sales CRM system has got to do well.

Each sales CRM system below is thus ranked per its ability to perform each of the following crucial functions for sales reps:

Past sales

In order to prepare for the future – and plan your sales strategy accordingly – you have to learn from the past. That means being able to view historical sales data (and segment it by region, rep, and client), and then export it into reports for clearer viewing and comparison.

Sales forecasting

Just as you need to know what the weather forecast is in order to organise a successful trip to the beach, so will you require an accurate estimate of your future sales to run your business effectively.

Sales forecasting does just this, providing insight into how you should manage your resources, cash flow, workforce, and growth. Taking into account a combination of your business’ historical data, wider economic trends, and your competitors’ situations, effective forecasting is vital to sales success.

Quote proposal management

Sales isn’t all high-flying deals and Wolf of Wall Street-esque banter. A lot of it is admin – preparing quotes, formatting documents, and ensuring sales orders are correct and in pristine condition. 

Quote proposal management is a feature offered by many CRM systems as standard, though sometimes it will require an additional fee or integration. With it, you can propose and send quotes to clients using existing info within the CRM software’s database – thus freeing up your sales team to focus on what matters.

Lead scoring

CRM software sporting this feature allows you to prioritise incoming leads based on how much they’re worth to your business. Lead scoring helps you understand which leads are sales-ready, and which require further nurturing – ensuring that you move on the right opportunities, at just the right time.

Payment management

Like quote proposals, payment management is an inevitable part of the job – but it’s also a productivity black hole, swallowing up your sales reps’ time with invoices and transaction details. 

The best sales CRM software offers payment management tools either as standard, or as a third-party integration – and it's a game changer for sales teams.


Next steps

So, how do you choose the right CRM supplier for your sales team? There are several important factors to think about.

Firstly, the features. Does the software offer lead scoring and sales forecasting? How about the tools required to send quotes and coordinate payments?

Secondly, the price point. If you’d prefer to stick to the cheaper plans, that’s fine – just make sure they still offer the deal and lead management features you’ll need. 

Thirdly, the customer angle. Is the support up to scratch? Will you benefit from round-the-clock assistance, or is that only for the big spenders? What do your prospective CRM system provider’s existing customers have to say about it?

You’ll also need to know what services a CRM offers beyond sales. Here, we’ve just discussed CRM for sales teams, but – if you’re making decisions for other areas of your business, too – you’ll also want to check out our separate guides: CRM for customer service teams, and CRM for marketing.

Those are a lot of variables, and they don’t make choosing the right CRM any easier. So let us help.

Just take 30 seconds, and via this quote-finding form, enter some details about your business. You’ll then be contacted with quotes from leading sales CRM providers, who’ll be more than happy to discuss your CRM requirements in greater detail. Oh, and it’s free for UK-based businesses.


How we analyse and rate CRM software providers

At Expert Market, it’s our aim to provide you with the most accurate, up-to-date, and transparent product and service reviews possible. So, to help you better understand the best CRM software options out there, we’ve conducted in-depth, extensive research into the CRM software market and its top companies.

Here’s how we did it:

Independent researchers

We worked with three independent researchers to rate eight different CRM systems over a total of 40+ hours. This included five separate varieties of CRM software, as well as more than 61 specific features. Using a bespoke, industry-style algorithm, we rated each provider across four key metrics.

Ratings

  • Help and support: we assessed the level of customer support (such as email, phone, or live chat), as well as its availability (24/7, or weekdays only?), to provide a weighted score for each CRM supplier.
  • Affordability: our affordability algorithm took into account the cost of CRM ownership over 12 months – based on the average buyer – as well as factors such as free trials and money-back guarantees.
  • Features: we assessed each supplier on five specific features per type of CRM. We then weighted these scores, and translated them into a point value system. This allowed us to form accurate ratings for each CRM provider, broken down by the industry it best serves.
  • Customer approval: we assigned each provider a ‘customer score’, which involved seeking opinions from within the community, as well as feeding data aggregated from online sources into a unique algorithm. This allowed us to calculate overall customer approval scores for each CRM supplier, in real time.

survey

We take the integrity of our research seriously. If you’ve got any questions at all about our research process, feel free to get in touch with Rob, our CRM specialist, at rob.binns@expertmarket.co.uk.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

How Much Does Ecommerce Fulfilment Cost?

By Dan Barraclough | Updated: 1 July 2020

We break down each cost of the entire outsourced order fulfilment process, and help you choose the right provider for your business


Receiving costs come in at around 10p per item


 Storage fees range from 5p for a small letter to £10.88 per pallet/cubic metre, per month


 Picking and packing fees start at £1.50 per order, but can reach £4.20 for packages with up to 10 items inside


 Huboo is the cheapest ecommerce fulfilment provider. Learn more


Want to begin outsourcing your ecommerce business’ order fulfilment, but struggling to get your head around the costs? We don't blame you.

Order fulfilment costs vary wildly across different third-party logistics (3PL) suppliers (many of whom aren’t transparent about their prices), and the guessing game doesn’t stop there.

What you’ll pay also depends, among other things, on:

  • How many orders you’re shipping
  • The number of items in each one
  • The physical size of your inventory
  • The packaging demands of your products
  • Where you’re shipping to

It all begs the question… how much does ecommerce fulfilment really cost?

Let’s find out.


Order fulfilment services pricing UK

We’ve broken down the range of factors that influence ecommerce fulfilment pricing in the UK. Read on for the costs of outsourcing each step of the fulfilment process – from setting up your account, all the way to shipping and returns. 

But before you start, bear in mind these are necessarily ballpark estimates of the costs of order fulfilment. To get a more specific idea of exactly what your business can expect to pay, we recommend taking advantage of our free quote-finding tool.

Simply provide us with a few details about your ecommerce business’ requirements (such as how many parcels you’re currently delivering, and via which channels), and we’ll connect you with leading 3PL suppliers in the UK. They’ll be in touch with quotes tailored to your fulfilment needs, completely free of charge.

What’s 3PL?

A 3PL (third-party logistics) provider is a company that provides supply chain solutions. These companies handle your order fulfilment responsibilities for you, allowing you to outsource your ecommerce business’ packaging and postage needs, and free up your time and storage space.

Setup fees

While it’s not a blanket rule, many 3PL providers will charge a setup fee when you begin working together. This cost ranges from anywhere between £100 to more than £800.

What you’ll pay depends on the complexity of your current setup, including your website, shopping cart, and the size of your business and order volume.

Negotiate this one down, if you can.

Receiving fees

Whether they’re coming from a supplier or directly from you, when you first ship your products to your 3PL provider’s warehouse (a fulfilment centre, in industry terms), there’s a fair bit of admin involved for the latter. Fulfilment centre staff have to receive the goods, relabel them according to their own system, and potentially repackage them to fit your own requirements, too. 

It’s a lot of work… and you can be sure these ‘receiving’ fees are getting passed on to you.

Receiving costs are priced either by the shipment (in which you’re looking at a figure of around £200 per load), or by the unit (a fee of around 5 to 10p per item).

We should note here that, rather than charge individual costs for receiving, picking, and courier costs, some providers roll it all up into a single fee. Huboo does this, with all-inclusive rates available from 92p per small letter.

Compare quotes from Huboo and other fulfilment providers Start now

Storage fees

Storage fees are the bread and butter of order fulfilment costs, and pretty much every 3PL you’ll come across charges them. Essentially, storage fees are what you’ll pay to house your inventory in a third-party fulfilment centre (warehouse). 

What’s less certain, though, is exactly how each 3PL supplier charges for the space your stock takes up. Many fulfilment providers charge by the pallet (one cubic metre of space), including:

  • Core Fulfilment: £10.88 per pallet, per month
  • Minatus: from £2.24 per cubic metre, per week

Charged per cubic metre or pallet, you should budget between £10 and £14 per month in storage. Bear in mind, this price may increase with the more unique products (SKUs, or stock keeping units) that you add to your inventory.

Large wooden storage boxes within a fulfilment centre

Other 3PL providers argue that charging per pallet isn’t fair – that your ecommerce business should pay only for the actual space your products take up. myWarehouse, for instance, calculates the exact dimensions of your products to help you cut out spend on ‘dead space’ (though, funnily enough, myWarehouse doesn’t tell you exactly what those storage rates are!).

Other fulfilment suppliers charge for storage on a per item basis, such as:

  • Huboo: 5p for a small letter to £1 for a medium-sized parcel (per month)
  • Amazon FBA: from 39p for clothing, shoes, and bags to 91p for ‘all other categories’ items (per daily average volume in cubic feet, per month)

Some 3PL providers charge by individual ‘bin’. This is ideal for small items, and, due to the ease with which they can be picked, helps keep storage costs down. In this scenario, you can expect to pay between £1 and £3 per each bin, per month.

Did You Know?

Amazon FBA hikes its storage fees in the colder months. An oversized package that would cost 45p (per daily average volume in cubic feet, per month) in March would cost you 63p in November! Scandalous.

Read more: What are the Best Alternatives to Amazon FBA in the UK?

Picking and packing fees

When someone orders from you online, fulfilment centre staff swing into action. Your product is selected from your inventory (picked) and then boxed up for shipping (packed). Unsurprisingly, all this incurs a fee.

Picking and packing fees typically depend on how many orders you fulfil a month, and the average number of items per order. 

With Core Fulfilment, for instance, you’ll pay as little as £1.50 per order in picking and packing fees (if you have one item per order, and a monthly volume of 10,000 packages) or as much as £4.20 (if you have ten items per order, and ship 250 items per month).

myWarehouse charges a flat £2.61 picking and packing fee for orders with one item, with each additional item costing 42p. Huboo’s packing fees begin at 30p for a large letter, and go up to £2.95 for an extra large parcel

Amazon FBA’s picking and packing rates (lumped together as ‘fulfilment fees’) depend on your item’s sale value, size, and weight. Costs start at £1.35 for items of small envelope size that weigh up to 80g, and go up to £2.17 for a large envelope. Parcels start from £2.15, and reach £5.52 for items that weigh over 10kg.

Fulfilment centre employee taping small cardboard boxes shut

Shipping fees

It’s tough to estimate the costs of shipping, as they depend on so many variables – not only the fees of the carrier itself, but on the size, weight, and nature of the products you’re transporting.

However, we should note that – even when you outsource your order fulfilment – you still have the option to use your own shipping carrier. Though this route offers more transparency and control, 3PL providers typically can offer the cheapest, quickest shipping – Amazon FBA being the most notable example.

The bottom line? Get to grips with where the cheapest, simplest shipping lies, before you sign a deal.

Kitting and return fees

If your product requires some kind of assembly or special attention before it’s shipped, chances are you’ll have to pay ‘kitting’ fees. These are usually based on an hourly rate of between £40 and £60, and will vary depending on the size and time demands of the job.

Likewise, return fees reflect the cost of the labour involved with handling any returns. This includes receiving your returned stock, assessing the damage (if any), and (if possible) getting it ready for resale.

Account management fees

These costs vary drastically between providers (in terms of what they include, and how much they are), but some form of account management fees is inevitable.

Typically, these costs include dedicated customer support, and integration with your website and shopping cart. As most 3PL providers’ operations are built around a live, cloud-based platform, you’ll also need to pay a monthly subscription fee to licence the software.

All up, you can expect to pay between £60 and £240 per month for order fulfilment account management fees.

Exit fees

Certain 3PL providers will charge a fee when you conclude your time with them, or slap you with a bill for early termination. 

That’s why it’s crucial to read and negotiate any contract for order fulfilment services with care – and why it’s so important to pick the right provider.


Fulfilment services pricing table

That’s a lot of fulfilment services costs to get your head around. Let’s recap.

Type of cost Price range
Setup £100 to £800 (one-off)
Receiving £200 per shipment, or 5 to 10p per item
Storage £10 to £14 per cubic metre, per month
Picking and packing £1.50 to £5 per item
Shipping Dependent on your products and carrier
Kitting and return £40 to £60 per hour
Account management £60 to £240 per month

As we mentioned earlier, these figures should be treated purely as estimates. You almost certainly won’t pay all of these fulfilment costs – many 3PL providers may not charge setup fees, or will waive the fixed fees associated with account management. Plus, plenty of 3PL suppliers offer other ways to save, by not imposing minimum order requirements or roping you into long contracts.

On top of this, many 3PL companies will lump many of these fees together under one umbrella. You might find everything, from receiving to return, simply referred to as ‘fulfilment fees’, or pay a simple monthly subscription fee for the whole hog.

That is, of course, if you choose the right provider…


Choosing the right order fulfilment supplier

Huboo logoWhile this page isn’t about comparing order fulfilment suppliers (we do that in much greater detail in this guide for small businesses), we can recommend to you the cheapest 3PL provider we’ve found. It’s Huboo.

Unlike many other fulfilment providers, Huboo offers rates that combine receiving, picking, packing, and shipping costs, for ultimate simplicity. There’s plenty of flexibility, too – you’ll have the option to choose between 24-hour and 48-hour delivery, and benefit from subscription rates starting from £10 per month.

Add this to Huboo’s offer of two months’ worth of free storage when you sign up, and there are few better deals out there.

Compare fulfilment quotes and save
Six questions, 30 seconds...
Do you already outsource your ecommerce fulfilment responsibilities? YES NO

Next steps

Now that you have a better idea of how much it costs to outsource your ecommerce fulfilment, it’s time to start comparing quotes from providers. How?

Well, simply provide us with a few details about your business’ requirements. We’ll ask:

  • How long you’ve been trading for
  • How you currently deliver your products
  • Where you sell your products
  • How many items you deliver daily

We’ll also need your postcode, so we can put you in touch with the top 3PL providers servicing your area. They’ll then be in contact with you directly, to offer no-obligation quotes tailored to your business’ situation. It takes around 30 seconds to fill in your requirements, and is completely free for UK businesses.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

Dash Cam Prices 2021: A Guide for UK Businesses

By Dan Barraclough | Updated: 8 January 2021

How much does a dash cam cost? Compare quotes with us, and get the best deal for your business’ fleet


Basic, off-the-shelf dash cams start from £14.99

Mid-range systems typically cost between £100 and £300

Advanced dash cams can cost £400 or more, but add vehicle tracking, safety features, and live insights into the bargain

High spec dash cams incur a software licence fee, commonly in the range of £20 per month

Dash cam in use on a rainy day

How much does a dash cam cost?

Dash cam prices depend on several factors.

Camera type and direction

Firstly, dash cam prices depend on the type of device you're interested in. 

By this, we mean the direction your dash cam will face. Variants include:

  • Front-facing
  • Dual-facing
  • Rear-facing
  • Interior

Pricing up at anywhere between £15 and £100, front-facing dash cams are the cheapest option you can buy… albeit the most narrow in terms of scope and coverage.

Dual-facing dash cams (£150 to £400+) provide insight into both your vehicle’s cabin and the road ahead, but are more expensive. Likewise, rear-facing dash cams (and the interior-facing ones truckers use to prevent cargo theft) don’t come cheap – although you can save by purchasing multiple cameras in a bundle.

Features required

Secondly, how much you’ll pay depends on the features you’ll require – that is, exactly how much you want your dash cam to do.

The cheapest dash cams simply record the road, without many additional frills. An SD card (almost always not included) allows you to download footage onto your computer after a journey is complete, and view it there.
Garmin dash cam with GPS functionality

Pay a little extra, though (£100+ per camera), and you’ll benefit from dash cams with GPS capability (enabling basic fleet tracking, pictured), as well as parking mode (which captures footage even when your vehicle is stationary). These mid-range options come at a highly reasonable price point, and tend to punch above their weight for features, too.

At the priciest end of the scale (£300+, with additional monthly costs) are the most advanced systems. These include dash cams from Verizon Connect and Samsara, and are what’s known as ‘integrated’ solutions. Essentially, this means that they work in tandem with a software platform to provide real-time updates and insights into your fleet.

Data transmission: Active or passive?

This leads us to the third factor that will influence the price of your dash cam – whether it’s active or passive

Passive dash cams rely on an SD card, which you’ll have to remove to pull data, and re-insert into the camera to begin recording again. 

Cheap to buy… inconvenient to use.

Active systems, however, transmit live data back to base via wifi, allowing you to keep track of jobs as they unfold. Put simply, they’re the best dash cams money can buy – though, for obvious reasons, they’re not the most affordable options around.

For an integrated solution, you can expect to pay a monthly fee for the dash cams, plus an ongoing cost to lease the software that powers them. The exact cost here will depend on the size of your fleet and the features you’ll need, though we estimate it to be in the region of £20 per month.

Businesses vs consumers: a question of scalability

This leads us to the third factor that will influence the price of your dash cam – whether it’s active or passive

For individuals, a cheap, off-the-shelf dash cam works just fine. Businesses, though, should consider at least a mid-range (if not a fully integrated) solution as standard – particularly if there’s scalability on the brain.

If this sounds like you, why not start comparing dash cam prices with us? 

For just 30 seconds of your time (and a few details about your business, such as fleet size, vehicle type, and legal status), we’ll put you in touch with leading dash cam suppliers. You’ll then receive quotes tailored to your business’ specific requirements – it’s as simple as that!


Dash cam prices: Basic (£15 to £100)

If you’re looking for a dash cam for personal use, or for a very small fleet (one or two vehicles, max!), then a basic dash cam will fit the bill.

That said, as a rule, we don’t recommend basic dash cams for businesses. They’re limited; not only in terms of features (as you’ll see below, most aren’t even GPS-equipped), but in their storage and recording capacities, too. Basic systems are also passive, meaning you won’t be able to start scrutinising footage until the vehicle is back at base.
RAC 100 dash cam

For a basic dash cam, you’ll pay as little as £14.99 (for the RAC100, pictured), and as much as around £100. Above this, and you’re looking at more of a mid-range dash cam solution (which we do recommend for businesses). 

You can browse basic dash cam prices in the table below.

Expert Market logo vector transparent Kitvision Observer Toguard CE50 Kenwood DRV430 Halfords HDC400
Dash cam

Kitvision Observer

Toguard CE50

Kenwood DRV-430

Halfords HDC400

Price

£25.63

£59.99

£80

£99

Type Front-facing Front-facing Front-facing Front-facing
Resolution 720p 2160p 1080p 1440p
Field of vision N/A 170 degrees 128 degrees 180 degrees

Features

GPS tracking? X X
Parking mode?
Display screen? X
Dash cam prices are accurate as of 8th January 2021.
Want a dash cam that packs a bit more of a punch? Get free quotes

Dash cam prices: Mid-range (£100 to £300)

Looking onwards and upwards (in terms of both price and functionality), we have the mid-range dash cams. 

Mid-range dash cams start from as little as £100 per camera. As well as offering dual-facing cameras, these dash cams have GPS, are wireless, and offer plenty of features, such as audio capture, G-force recording protection, and a still photo function.

Mid-range dash cams are well-suited to businesses with fleets of up to five vehicles, or for vans and larger rigs. If this sounds like you, browse our top mid-range dash cam prices below.

Expert Market logo vector transparent Nextbase 522GW Vantrue N2 Pro Rexing V3 Garmin Tandem
Dash cam Nextbase 522GW Vantrue N2 Pro Rexing V3 Garmin Tandem
Price £149 £159.99 £199.99 £299.99
Type Front-facing Dual-facing Dual-facing Dual-facing
Resolution 1440p 1080p 1080p 1440p
Field of vision 140 degrees 310 degrees 170 degrees 360 degrees
Dash cam prices are accurate as of 8th January 2021.
Looking for a dash cam that's more than the middle of the road? Get free quotes

Dash cam prices: Advanced (£300+)

At the business end of the pricing scale sit the most advanced dash cams. Though you can expect to pay at least £300 per camera for these high spec beauties, you shouldn’t let the price put you off.

Because many of these integrated dash cam solutions come as part of a package with fleet management software (which you’ll pay monthly for), there’s less initial outlay than with a mid-range solution. This can actually make them more affordable, and help free up cash flow in the short-term.

Feature-wise, these dash cams are best in class. Verizon Connect Integrated Video, for instance, detects events such as harsh braking and aggressive cornering, and classifies them based on how severe they are. Samsara’s dash cam – equipped with a built-in speaker – even provides voice-based coaching, which alerts the driver when drowsiness or distractions set in and can help prevent accidents.

Could your business benefit from an integrated system? Find the advanced dash cam for you in the table below.

Expert Market logo vector transparent Verizon Connect Integrated Video Samsara Dual-Facing CM22 Blackvue DR900S
Dash cam Verizon Connect Integrated Video Samsara CM32 Nextbase 380GWX Blackvue DR900S
Price From £20 per month (software), plus £20 per camera, per month On request £399 per camera £399 per camera
Type Front-facing Dual-facing Dual-facing Dual-facing
Resolution 720p 1080p (front-facing), 720p (driver-facing) 1080p 1080p
Field of vision 150 degrees 121 degrees (front-facing), 177 degrees (driver-facing) 140 degrees 162 degrees
Dash cam prices are accurate as of 8th January 2021.

Has the stunning CM32 caught your eye? Head to our Samsara review to find out more about its innovative vehicle tracking solution. Alternatively, hit the button below to tell us more about your specific requirements, and let us match you with an integrated dash cam provider near you.

Does your business already have an integrated dash cam solution? YES NO

Dash cam installation cost

Like the cameras themselves, dash cam installation costs will vary by provider and model. 

Actually, many basic to mid-range varieties of dash cams allow for self-installation, at no cost to you. However, hiring an expert has its benefits – they’ll do a professional job, for one (and tuck those cables neatly away where you can’t see them), and cut out the hassle of interpreting confusing online instructions.

And, at around £30, outsourcing your dash cam installation is plenty affordable. Better still, some providers (such as Verizon Connect) will even send a technician out to do it for you, for free.


Next steps

So, you’ve learnt what distinguishes an advanced dash cam from a mid-range one, and why (despite the price!) a basic dash cam is best avoided. Hopefully, you’ll also have a good idea of what you can get for your money, and which suppliers can match your fleet’s growth goals.

In other words, you’re ready to start comparing suppliers in more detail. Our guide to the best dash cams for businesses provides a good place to begin, or – if you’re a little short on time – there’s a more direct route.

Simply furnish us with some details about your business’ requirements, and you’ll receive calls from top dash cam suppliers. They’ll table quotes tailored to your business, and discuss the option of a free trial to get you started. Our form takes just 30 seconds to complete, and is free for UK-based businesses.

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.