Don’t let a high risk status hinder the growth of your business – find the right merchant account provider for your industry
Base jumping, bull running, banana boating… there are plenty of things that come with a high level of risk. And, just like activities that get your blood pumping and adrenaline flowing, there are certain industries and businesses also classified as ‘high risk’.
Is your business one of them? If so, the unfortunate reality is that you might struggle to find companies willing to work with you. This harsh truth is particularly relevant for high risk merchants looking to start taking card payments.
So what do you do? Well, you can’t just not take card payments – even notwithstanding the COVID-19 pandemic's acceleration of contactless tech adoption, 59% of Brits already believe that cash will be gone by 2030 anyways. It's harsh, but true: relying solely on notes and coins to accept payments isn’t a feasible way forward.
What you’ll need is a high risk merchant account. Read on to find out what these are, why you need one, and where to get one. Alternatively, cut straight to the chase and fill out our free webform to receive tailored quotes from high risk merchant account providers.
What is a high risk merchant account?
To accept card payments – whether that’s online, over the phone, or from behind a counter – you’ll need a merchant account. For many businesses, attaining one can be a pretty straightforward process. You simply apply for a merchant account either directly with a bank, or through a third-party UK merchant account provider.
Not all businesses, though, are created equal – and some will have a hard time being accepted for a standard merchant account.
Why? Because some businesses are classified as ‘high risk’. New businesses, those with bad credit ratings, or those that trade in high value international transactions all fall into this category. The same goes for the gambling and adult entertainment industries, as well as businesses that sell pharmaceuticals.
As you can imagine, banks are acutely aware of this elevated level of risk, and as a result are less keen to offer these businesses merchant accounts. Hence, high risk merchants have to go elsewhere if they want to start taking payments – specifically, to a high risk merchant account provider.
So, is your business high risk? Let’s find out.
What businesses are considered high risk?
Your business might be considered high risk if:
- You’re a new business, with little experience in processing card payments
- Your industry is considered high risk
- You deal mainly in high value transactions
- You deal largely in international transactions, involving countries deemed to have a high chargeback risk (basically anywhere outside the UK, USA, and Australia/New Zealand)
- You have a bad credit rating
- You’ve previously had a merchant account terminated because of excessive chargebacks
- You’re a multi-currency business
If any of these might apply to you (or are even starting to ring a few alarm bells), then keep reading!
Which industries are considered high risk?
So, why is an industry considered high risk? Well, usually it’s because those businesses trade in products that come with a higher inherent level of risk. Gambling, adult entertainment, pyramid selling… you get the idea.
Banks deem businesses in these industries to be associated with a higher risk of chargebacks. This is where consumers complain to the bank about an incorrect or dodgy card transaction, and the banks have to return the money.
Travel agents, for example, are seen as having a greater risk of chargebacks. Why? Well, because such a long time often transpires between payment (purchasing flights or accommodation) and the delivery of the service (actually going on the holiday), there’s a lot of time for customers to change their minds, or dispute the payment. A chargeback gets issued, and the bank (and your business) loses out.
Online subscription services are another example of an industry with a high chargeback risk. If you’ve ever signed up with an online service for a free 30-day trial period (Amazon Prime comes to mind) and then swiftly forgotten about it, you’ll know why. People check their bank statements, balk at the amount they didn’t know they’d spent, and – you guessed it – call up their banks and complain.
Chargebacks are a huge hassle for issuing banks (not to mention for you!), so naturally, they’re more reluctant to issue merchant accounts to businesses that fall into this bracket.
Industries dubbed ‘high risk’ include:
- Alcohol, tobacco, and electronic cigarettes
- Pharmaceuticals (drug products and prescriptions)
- Travel, airline, and tourism
- Debt collection agencies and payday loans
- Adult entertainment, gambling, and escort services
- Foreign exchange (Forex)
- Timeshares and pyramid selling
- Subscription services and monthly memberships
- Events and ticketing services
- Online auctions
- Affiliate marketing and advertising services
- Charities and nonprofits
What if I have a bad credit rating?
If you have a bad credit rating and are looking for a merchant account, well… there’s both good news, and bad news.
The bad news is that you’ll be considered a high risk merchant by the banks. Even if your industry isn’t high risk, you will be.
The good news is that you won’t necessarily need a high risk merchant account to start taking card payments. That’s right – there are several providers (including Stripe and Square) that don’t run a credit check when you sign up. This lets you sidestep the bigger fees commonly associated with high risk merchant accounts, and start taking payments right away – without the label of high risk hanging over your head.
Which high risk merchant account is best for my business?
There’s a range of merchant account providers in the UK that specialise in catering to high risk businesses. The trouble is, the less scrupulous of these providers can take advantage of their customers’ situations, charging high processing fees and providing substandard service.
We’ve done the research, and found the best high risk merchant accounts for a range of industries. The best high risk merchant accounts come from Worldpay, Instabill, and ccNetPay. Let’s find out why.
The best high risk merchant accounts for UK businesses:
- Worldpay (best for gambling businesses)
- Instabill (best for travel agencies)
- ccNetPay (best for pharmacies)
While we’ve highlighted three sectors that each of the following high risk merchant providers are best for, we should note that these specialisms aren’t all they’re good for. Each of the below providers offers merchant services for a range of industries and business types considered high risk.
Best for online gambling businesses
Worldpay already provides high risk merchant accounts to over 150 gambling businesses, including big names such as William Hill, bet365, and Ladbrokes. Its dedicated gambling team will work with you to help increase player conversion rates, while tailoring a risk screening process to the unique needs of your business. With over 200 secure payment methods and more than 120 currencies to choose from, Worldpay is a safe bet for your business.
- Process over 200 transactions per second
- Up to 90% of bank transfers reach your account the following day
- Highly scalable and suitable for high risk businesses of all sizes
- Some pricing packages may outprice small businesses
Best for travel agencies
Instabill specialises in providing high risk merchant accounts to businesses around the world. As well as offering merchant accounts specifically for sellers of bitcoin, hemp oil, and cannabis, Instabill also offers a service tailored to the unique needs of travel agents. If you can get past the rather basic look and feel of its website, you’ll benefit from Instabill’s real-time, international payment processing, as well as its developed fraud protection features. Throw in 24/7 technical support, and you’re looking at a scalable, secure option for your high risk business.
- Intelligent risk management techniques come with the service
- Offers a range of ways to accept card payments, both online and over the phone
- It’s US-based (with an office in Malta), which means it may be less attuned to the needs of UK businesses
Best for pharmacies
ccNetPay also suffers from having an unfortunate-looking website, but that shouldn’t detract from its reliable high risk merchant account services. Providing offshore, multi-currency payment processing, ccNetPay is ideal for connecting UK-based businesses to their European neighbours and beyond. It also offers a merchant account built for the demands of online pharmacies. Sure, the rates are a tad steep, but applying is quick, and you can be accepted within 48 hours.
- There are no caps on the volume of card payments you can accept
- Offers payment processing for bricks and mortar pharmacies, as well as ecommerce merchants
- It takes between one and two weeks to have your account activated
If you’ve read this far, you’ll have a good idea what a high risk merchant account is, and whether your business or industry belongs in this category. You also have three high risk merchant account providers, all of which offer industry-specific solutions, to get you started.
But it’s not always easy to choose the provider that’s right for your business. And it’s even less easy to compare quotes, and to know exactly how much you can expect to pay amidst the myriad fees involved with a merchant account.
Here’s where we can help. Simply fill in our free quote-finding form, and enter a few details about your business requirements (it takes less than a minute). You’ll receive quotes, tailored to your needs, from several leading merchant account providers in the UK. It's free of cost, hassle, and risk!