Google Merchant Center Review 2020

By Rob Binns | Senior Writer

Google is known around the world for its online services, most notably its search engine. Off the back of its dominant online presence, the tech giant has launched various other online business services.

Google Business Services include Google AdSense, Google Checkout, and the Google Merchant Center. These services are designed to help e-commerce merchants perform better online, both organically and through paid ads.

google merchant center

Creating a Google merchant account through the Google Merchant Center can have several advantages for online merchants. The benefits of a Google merchant account come mostly from the fact that Google is the most commonly used search engine in the world, so merchants with a Google merchant account can increase their online brand visibility, give their products more exposure, and significantly boost sales.

  • Products come up more easily in Google searches
  • Improves SEO
  • Makes Pay-Per-Click advertising campaigns more effective
  • It can be integrated with Google Checkout for more convenient and secure transactions
Google Merchant Center ReviewRating
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Products and Services

The Google Merchant Center is a tool that merchants can use to upload their product listings for eCommerce on Google Shopping, product listing advertising by linking Google AdWords and Merchant Centre Accounts, and Google Product Search, allowing online retailers to use Google search technology to power their sites.

This improves merchant rankings on search engine results, and enable shoppers to easily find a merchant's product listings.

Google Merchant Center does not provide a merchant with merchant payment services in the traditional sense. While having a Google merchant account does certainly provide benefits for merchants, this should not be confused with having an actual merchant account and payment gateway provider to process and authorise transactions.

Google Merchant Center

The Google Merchant Center lets a user upload their product inventory, including rich data about their products, such as tags, product description and price. These results can be displayed both in the regular Google search results and the dedicated shopping results.

Setting up a Google merchant accounts lets the merchant make the most of the power of the global search engine. Your product inventory data can be used for many purposes including sponsored search results, shopping results and PPC advertising.

How Much Does a Google Merchant Account Cost?

Set up is free, and all merchants have to do is create a Google account, such as Gmail, and then sign into the Google Merchant Centre to complete, configure, and verify their account setup.

Once your account has been verified and site ownership has been established, you can begin preparing your products for submission to Google Product Search.

Listing Your Products on Google Shopping

Also known as Google Product Search, this service will require merchants to firstly map their product categories. Online tutorials and step-by-step guides are available to help merchants complete this process quickly and effectively.

Product Listing Advertising

Also known as Cost Per Click (CPC) or Pay Per Click (PPC) advertising, is the fee that merchants have to pay for every click that leads a user to their site using Google AdWords. However, merchants can set their CPC bids to tell Google how much they're willing to pay for each click.


Merchants looking to set up or expand their business online would certainly do well to invest some time into setting up a Google merchant account. Regardless of which other merchant service provider, payment gateway and cart system you use, your business can benefit from ranking well in Google search engine results.

Setting up a merchant account on Google means it will be easier for you to have your listings show all relevant product information and be more interesting to prospective buyers.

Next Steps

If you'd like to know more about how to set up your Google Merchant Account, and what costs are involved, please fill out the form at the top of this page and Expert Market's suppliers will contact you with more information.

Rob Binns Expert Market
Rob Binns Senior Writer

Rob writes mainly about the payments industry, but also brings industry-specific knowledge of CRM software, social media monitoring, and invoice finance. When not exasperating his editor with bad puns, he can be found relaxing in a sunny corner, with a beer and a battered copy of Dostoevsky.

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