Market Research in London: Companies, Providers & Prices

By Lucy Crossfield | Editor

How to Choose the Best Market Research Company in London

If you have decided to go for an external company to help with your market research then you need to make a good choice to get the right company for you.

Start by looking on forums where individuals have had the same experience. Do your own search engine exploration to see what comes up, and opt for companies that appear in the first couple of pages on the search engine results.

Many industry leaders are based in London, use a comparison website or one that gives you directories filtered with the areas of marketing you need.

There's little point looking at a marketing research company that specialises in retail if you are setting up a financial firm.

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Market Research – London Companies & Providers

Customers searching for a market research company in London have a wide variety of choice as the city has the greatest concentration of market research firms within the UK.

Here we review just some of the companies offering this service to clients from various different sectors and industries.

Ipsos MORI

Ipsos MORI are one of the most well known market research companies in the UK and form part of the global Ipsos group.

They specialise in research into:

  • advertising
  • loyalty
  • marketing
  • media
  • technology
  • politics
  • reputation research

Their clients include:

  • Unilever
  • The Royal Mail
  • social housing organisations

While their market research can take many forms such as:

  • online surveys
  • focus groups
  • telephone interviews

To receive a quote for any of Ipsos MORI's services, prospective clients are asked to fill in a short form on the company's website.

Prices typically start from around £1,000 for an online survey and can reach far more for the qualitative research work.

Vision One Research

Vision One is an award winning market research company and is an accredited member of the UK Market Research Society.

They have clients from a number of different sectors, including retail and travel firms. Some of their more high profile clients include PC World, and Lucozade.

Vision One can carry out both qualitative and quantitative research using a number of different research tools.

They have access to a very large pool of respondents both in the UK and around the globe, or they can help you create your own survey panel.

Prices for their services vary; for an online survey it can be as little as £700, whereas in depth interviews can cost closer to £1,500 per day.

IFF Research

IFF is full service market research company which has been operating in the UK for over 40 years.

They carry out research on:

  • branding
  • marketing
  • employment
  • financial services
  • education

They are a member of the Market Research Society and ESOMAR, and their clients include:

  • Connexions
  • Google
  • HMRC

IFF's services include online surveys, focus groups and telephone interviews.

The typical price for a survey of 500 small and medium sized business would be between £100 and £1,200 depending on the type of questions asked and the response rate for the survey.

A survey of this nature would have an average turnaround time of two weeks.

Marketest Research

Marketest are a London based research company who specialise in carrying out quantitative research for private and public sector organisations.
They currently have a panel of over one million respondents worldwide.

The company offers a turnaround time (from defining research goals to survey analysis) of just two weeks.

Customers who are interested in their services can apply online for a quote and will receive a response within 24 hours. It is also worth noting that Marketest offer discounts to organisations from certain sectors.

For example, social enterprise firms are offered a 50 per cent discount on their standard rates and business advisors get a 15 per cent discount.

The Futures Company

This team of researchers and consultants have offices in London, New York and Singapore, making them one of the more global market research companies in the Capital.

They have won a number of awards for their research work, including the MRS Award for Cultural Insight.

Futures tends to focus on research in the areas of health, business, the environment, technology and generational changes.

Their services include online and face to face market research which allows companies to create future led approaches to innovation within their firms.

Prices depend on the specific package your firm is interested in, but start from around £700 per day upwards for qualitative research.

To find the best market research company, fill out the form at the top of this page.

Lucy Crossfield Editor

Lucy heads up the team on Expert Market, helping to deliver industry-leading expertise on business topics for nearly four years.

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