The True Cost of Christmas

The lights are up, Mariah’s on the radio, and turkey sandwiches with stuffing and cranberry sauce are back on the menu at Greggs. That can only mean one thing: Christmas is just around the corner, and boy are we excited for it.

But at this most wonderful time of the year, spare a thought for poor old Father Christmas - and his bank balance. Sure he loves his job, and the perks are pretty great (a flying sleigh isn’t bad as company cars go), but have you ever considered just how much it costs Santa to spread Christmas cheer to 7.5 billion people?

Those toys don’t make themselves, and the elves need paying; then there’s all that reindeer feed, and the veterinary bills; sleigh insurance and maintenance costs. Not to mention a present for Mrs Claus - and a good one at that, to make up for all those extra hours spent at the office in the last month.

Our elf on the inside has provided Expert Market with a copy of the ledgers for Lapland Inc., and we’re sorry to say that they make for grim reading…

What?Why?How Much?What?Why?How Much?
Reindeer UpkeepFeed, veterinary care and reindeer
related farm maintenance costs
£17,862Image RightsRonaldo makes £190m from sponsorships
and has 122m FB fans. 2.3Bn Christians
make Santa's image rights worth 18.7x more than Ronaldo's
Sleigh MaintenanceBased on estimates£823Surplus Cookies & Milk Sales25% of children leave 2 cookies & 1/4
pint of milk for Santa, deduct the
elves & Claus' daily consumption & sell leftovers to Tesco RRP
Sleigh InsuranceBased on supercar insurance£9,311Recycles Christmas Lists(1 A4 Xmas list per child x weight of A4 paper)
x recycling price per tonne of paper
Elf WagesMedian salary in Lapland x 3,000 elves£91mLapland Winter TourismWinter profit per tourist x number of tourists
Nov - Jan
Elf Pensions / InsuranceWorth additional 20% of overall salary£18mStudding ReindeerChampion racehorse annual stud profit x
9 reindeer
Cost of Toy Manufacture(UK average Xmas spend per child x worldwide
Christian children u14) / 8 to change RRP into
production cost
£13.3BnAirbnb Spare Rooms(Average Lapland Airbnb price per night
x 353 days per year) x Finnish average people
per house x Father Christmas' Grotto m2 /
average Finnish domicile m2
Lapland Annual Average Cost of Basic Living(Average Finnish rent + basic groceries + utilities)
x 12 months
Mrs Claus (CEO of Lapland Inc)Average salary for Finnish CEO£85,154
LOSS OF£ - 8,390,898,476

Needless to say, with a shortfall of nearly eight and a half billion pounds, the Santa business model is unlikely to impress the likes of Lord Sugar.

Don’t worry though, even bailiffs love Christmas - so it’s safe to say Santa will be squeezing his jiggling jelly belly down our chimneys for many years to come.

Merry Christmas from Expert Market!

Disclaimer: Estimates are fictitious. Expert Market does not really have an “elf on the inside”. Santa Claus was not available for comment.

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