The Best Ecommerce Platforms 2021

By Dan Barraclough | Updated: 13 April 2021

Following a period of extensive research and testing, we can now reveal the best ecommerce platforms available in 2021…


Using an ecommerce platform is the cheapest and easiest way to build an online presence – you don’t need to know any code and it saves you spending thousands on a web designer.

In these unusual times, we understand that time is money. That’s why we’ve done all the research for you – thoroughly testing the top ecommerce platforms ourselves and critically evaluating them in areas such as sales tools, website features, value for money, help and support, design functionality, and ease of use. 

To help make your decision even easier, we used our findings to create unique overall ratings (out of five) for each platform. For a quick overview of our results, and to see which ecommerce platform would best suit your business, check out our comparison table below…

Ecommerce platform comparison table 2021

Ecommerce platformBest forOverall rating /5Starting price planFree trial/plan?Visit website
Bigcommerce logoScaling your business4.3£22/month15-day free trialTry BigCommerce
Wix logoUser-friendliness4.3£13/month14-day free trialTry Wix Ecommerce
Shopify logoSales-specific features4.2£22/month14-day free trialTry Shopify
Squarespace logoDesigning your brand image4.1£20/month14-day free trialTry Squarespace Ecommerce
woocommerce logoDoing everything on your own3.8*Custom pricingFree to installTry WooCommerce (powered by Bluehost)
Square Online logoValue for money3.7£0/monthFree planTry Square Online
godaddy logoEasiest and fastest to use3.6£19.99/month30-day free trialTry GoDaddy
americommerce logoMedium-sized B2B businesses3.5£18/month14-day free trialTry AmeriCommerce
pinnaclecart logoDrop shipping services3.2£58/month14-day free trialTry PinnacleCart
*WooCommerce is an ecommerce plugin (like an app) that adds ecommerce functions to your WordPress website. It’s free to install, but you’ll need to pay for things like web hosting (we recommend Bluehost, at approx. £14 per month), a domain name (approx. £10 per year), security (approx. £8 per year), themes (£0 to £100+), and other plugins (£0 to £300+per year).

What are ecommerce platforms?

Ecommerce platforms are online tools designed specifically to help you create online stores, without needing to use any code. They have everything you need to take payments, sell products, and grow your brand all in one place, offering monthly price plans that typically range from £13 per month to £200+ per month. The right plan for you will generally depend on the size of your business, and the number of features you need.

Why use ecommerce platforms?

Using an ecommerce platform is an easy and affordable way to create a professional-looking online store. Rather than researching for a web designer and spending thousands on web designer fees, you can create your own ecommerce website within a few hours, for as little as £13 per month.

Some ecommerce platforms even offer free plans, enabling you to build an online presence for your business at no initial cost. If there’s no free plan on a particular platform, you’ll likely find a free trial period so that you can test the entire software without spending a penny.

What’s more, most platforms are really intuitive, turning the complex world of web design into a breeze, while providing 24/7 customer support to help keep your online store running smoothly.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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