The Best Ecommerce Platforms 2021

By Dan Barraclough | Updated: 17 November 2021

We thoroughly tested a range of ecommerce platforms, using our findings to create a final list of nine…


During our extensive period of research, we critically evaluated each platform in different areas such as sales tools, website features, value for money, help and support, design functionality, and ease of use.

Based on those findings, we created unique overall ratings out of five. Check out our comparison table below to see the scores…

Before you read on – don't forget you can save 10% on Squarespace by using code EM10 at the checkout.

Ecommerce platform comparison table 2021

Ecommerce platformBest forOverall rating /5Starting price planFree trial/plan?Visit website
Shopify logoSales-specific features4.7£22/month14-day free trialTry Shopify
Wix logoUser-friendliness4.6£13/month14-day free trialTry Wix Ecommerce
Bigcommerce logoScaling your business4.4£22/month15-day free trialTry BigCommerce
Square Online logoValue for money4.4£0/monthFree planTry Square Online
 

Squarespace logo

 

Designing your brand4.3£20/month14-day free trialTry Squarespace Ecommerce

(Save 10% with code EM10)

woocommerce logoDoing everything on your own3.8*Custom pricingFree to install 

Try WooCommerce (powered by Bluehost)

americommerce logoMedium-sized B2B businesses3.5£18/month14-day free trialTry AmeriCommerce
pinnaclecart logoDrop shipping services3.2£58/month14-day free trialTry PinnacleCart
*WooCommerce is an ecommerce plugin (like an app) that adds ecommerce functions to your WordPress website. It’s free to install, but you’ll need to pay for things like web hosting (we recommend Bluehost, at approx. £14 per month), a domain name (approx. £10 per year), security (approx. £8 per year), themes (£0 to £100+), and other plugins (£0 to £300+per year).

What are ecommerce platforms?

Ecommerce platforms are online tools designed specifically to help you create online stores, without needing to use any code. They have everything you need to take payments, sell products, and grow your brand all in one place, offering monthly price plans that typically range from £13 per month to £200+ per month.

The right plan for you will generally depend on the size of your business, and the number of features you need.

Why use ecommerce platforms?

Using an ecommerce platform is an easy and affordable way to create a professional-looking online store. Rather than researching for a web designer and spending thousands on web designer fees, you can create your own ecommerce website within a few hours, for as little as £13 per month.

Some ecommerce platforms even offer free plans, enabling you to build an online presence for your business at no initial cost. If there’s no free plan on a particular platform, you’ll likely find a free trial period so that you can test the entire software without spending a penny.

What’s more, most platforms are really intuitive, turning the complex world of web design into a breeze, while providing 24/7 customer support to help keep your online store running smoothly.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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