Yell Digital Marketing Review

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By Dan Barraclough

In this article, we’ll help you decide whether Yell is right digital marketing solution for your business…

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Pros:

  • UK’s largest provider of digital marketing services for small businesses
  • Ideal for small trades or professional services companies

X Cons:

  • SEO (search engine optimisation) services could be stronger
At a glance: Yell offers tailored digital marketing packages to small businesses across the UK

Yell is one of the biggest names in UK business. Everyone remembers Yellow Pages, don’t they? Having turned the page on that paper directory, Yell now provides digital marketing packages to small businesses – a service known as Yell Business.

Yell Business represents a good option for small businesses that have formed within the last year or so. However, the majority of Yell Business’ clients are in the Trades industry (i.e. plumbers, builders, decorators) and the Professional Services (i.e. solicitors, accountants).

Whether you’re looking to improve your Facebook adverts, Google Ads campaigns, or PPC (pay-per-click) performance, Yell has a package that should deliver positive results for your business. But is it worth the money? We’ll find that out, and more, below.

What are Yell’s features and benefits?

Yell prides itself on its services, but are they any good? Or should you manage your expectations? From our research, we found some of Yell Business’ most useful features and benefits and listed them below.

✓ Market-leading solutions

In terms of revenue, Yell is the UK’s number one managed digital marketing service, combining over 20 years of experience with the industry’s latest technology. Yell uses some of the most cutting edge digital marketing tools and software on the market.

✓ UK’s largest directory

With each of Yell’s price packages, your business will be featured highly on the UK’s largest business directory, Yell.com. This will allow potential customers to find your services, products, or business more easily.

✓ Dedicated customer relationship manager

Yell recognises the importance of customer relationship management (CRM) for small businesses. As a customer, you and your small business will benefit from a dedicated CRM manager, who can  help address any issues quickly.

✓ Large, yet local service

Yell has the largest sales force in the UK, and should almost always have an expert nearby, ready to support businesses with on-site visits at most locations around the country. If you ever need a quick digital marketing consultation, all you’ll have to do is yell.

✓ One-stop digital marketing shop

Yell offers all the tools and services needed for small businesses to grow, all in one place. On Yell.com, your business can get access to a range of features that can get your business discovered, chosen, and trusted by customers. Yell also has partnerships with Apple and Microsoft, which can ensure greater visibility for your business.

How much does Yell cost?

Yell offers four digital marketing packages, which can all help small businesses grow into the next big thing.

PackagePrice (starting from)What you’ll get
Starter£30/monthProfessional website, prominence on Yell.com business directory, 24/7 access to the dashboard
Presence (for improving brand image)£60/monthFully managed responsive website, professional commercial video, Reputation manager to help build brand awareness
Promotion (for growth)£56/monthPerformance analytics and statistics, Google ads and Facebook adverts, PPC advertising
Total Marketing£84/monthCombined Presence and Promotion package, display advertising on the UK’s most popular websites, social media advertising, SEO

Is Yell right for my business?

I want to use SEO to grow my business

Yell’s SEO solutions are relatively poor compared to its other services. Yell is much more suited to digital marketing services like PPC, display adverts, Google ads, and social media advertising campaigns, which can all help in growing your business across multiple channels. For SEO services, however, you’re better off looking elsewhere.

I am a small business owner

Yell’s digital marketing services have been specifically crafted to help small businesses grow. Its pricing packages are affordable for those with tight budgets, offering a one-stop-shop when it comes to digital marketing tools.

I want to create a PPC campaign for my business

Yell is one of the largest resellers of Google ads in the UK, and is also a Microsoft Advertising Elite Channel Partner. The company currently manages PPC campaigns for over 14,000 businesses across the UK. In short, Yell is a great shout for PPC solutions.

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What do Yell’s customer reviews say?

We’ve combed Trustpilot, the popular reviewing platform, to give you an idea of what Yell’s customers think of the digital marketing service. From over 6,000 reviews, Yell has achieved 4.5/5 stars, earning an ‘Excellent’ rating from Trustpilot.

I now feel much more confident that I have made the right choices with Yell. We were a little rushed at the end of the phone call appointment, but we had been talking for well over an hour.

Keith L, Yell customer

Employees were not pushy to sell, which was great. There were a few issues which I think could have been avoided – hence the four stars out of five – but the issues were dealt with promptly, and explained well.K

Thornton, Yell customer

Fantastic help with updating our company website! Real attention to detail – thank you Caitlin!

Graeme C, Yell customer

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Expert verdict

Yell is the number one managed digital marketing service in the UK in terms of revenue, and helps small businesses from across the country to grow. It provides an all-in-one digital marketing solution, with four different price plans to choose from. It also has 20 years of industry experience, and offers market-leading tools and software to give your business the competitive edge.

Yell’s  SEO leaves something to be desired, but that’s understandable from a digital marketing service provider. For everything else, such as PPC campaigns, social media adverts, Google Ads, and website design, Yell is a great solution for your business.

As with any business choices you make, it’s always a smart idea to compare your options before settling. That’s why Expert Market have done heaps of research to help find you the best digital marketing options for your business. If you’d like to receive tailored quotes, at no cost, from the UK’s leading agencies, then simply fill out this quick form – it only takes a minute!

Dan Barraclough
Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

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