Yell Digital Marketing Review

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By Dan Barraclough

It has decades of industry experience – but is Yell the right company to help you supercharge your digital marketing? Let's take a closer look…


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Pros:

  • One of the largest providers of digital marketing services for small businesses
  • Free to list your business on Yell.com, the UK's biggest business directory
  • Offers a unique AI-powered service for more established businesses
  • Provides a free website builder

X Cons:

  • Offers a minimum contract term of 12 months, so you have to use the service for at least a year
At a glance: At the forefront of digital marketing innovation, Yell offers tailored digital marketing packages (and one or two free services) to growing businesses across the UK

Yell is one of the biggest names in UK business – we all remember The Yellow Pages, don't we? Today, though, this company has evolved: its legendary business directory can be found online at Yell.com, and its Yell Business arm provides digital marketing packages to companies with big ambitions.

Yell Business provides some solid benefits for small businesses that have formed within the last year or so, but it does also offer a more advanced service – Smart Performance – all of which we'll weigh up in this review. While Yell provides digital marketing services to a range of businesses, it's worth noting that the majority of its clients are in the trades industry (i.e. plumbers, builders, and decorators) and professional services (i.e. solicitors and accountants).

Whether you’re looking to improve your Facebook adverts, Google Ads campaigns, or PPC (pay-per-click) performance, Yell has superb potential to deliver positive results for your business. But is it right for you? Let's find out.


What are Yell’s features and benefits?

Yell prides itself on its services, but how exactly can they help you? We've listed what Yell has to offer, as well as some of the biggest benefits that come with them:

✓ Market-leading solutions

In terms of revenue, Yell is the UK’s number one managed digital marketing service, combining over 20 years of experience with the industry’s latest technology. Yell uses some of the most cutting edge digital marketing tools and software on the market. Yell also has partnerships with Apple and Microsoft, which can ensure greater visibility for your business.

✓ One-stop digital marketing shop

Yell offers all the tools and services needed for businesses to grow online, in one place. Yell's key services include:

Yell.com listing

Yell.com is the UK's largest online business directory, currently boasting listings for 2.7 million businesses. You'll get a free business profile page – with photos, contact details, reviews, opening times, and more – which will pop up on Google when someone searches for a business like yours in their area. In fact, according to Yell, 84% of its customers say Yell.com helps them to be found on Google.

DIY website builder

Yell offers a completely free, user friendly website builder. You'll get a choice of design templates, while the platform's code-free, drag-and-drop editor makes it easy to put your site's pages together.

Importantly, your site will come with a .co.uk domain address and email, and Google-recognised security certification that shows users (and Google!) that your business is trustworthy.

Digital Marketing Starter Pack

Yell's entry-level digital marketing package includes:

  • A three-page secure website, built for you by experts
  • Connect Starter, which distributes your business' details across relevant sites and directories
  • A sponsored listing with enhanced content on Yell.com

Smart Performance

This premium package is designed to help your business' online presence attract as much traffic as possible… using the power of AI.

First, Yell will work with you to define your marketing budget, hone in on your preferred audience and location targeting, and finalise the creatives for your advertising campaign. You'll be able to set up advertising across key platforms, including Google and Microsoft search networks, Facebook and Instagram, and the Google Display Network and Facebook Audience Network.

Then, every 24 hours, Smart Performance's machine learning monitors click volumes, conversion rates, and cost-per-click figures. Using this information, it automatically readjusts your budget across those channels – ensuring that the channels that are bringing you the biggest results are getting the biggest investment, so your digital marketing spend is truly optimised.

Importantly, you'll gain access to an online analytics dashboard do you can track the performance of your campaign, and you'll also receive a monthly performance report.

It's a super clever system that has the potential to yield great results – in a recent trial, Smart Performance campaigns saw average click-through rates that were 230% higher – and average cost-per-click rates that were 65% lower – than those from a regular PPC campaign.

✓ Flexible support

Yell recognises the importance of good customer support. As a customer, you'll will benefit from phone, email, or live chat access to Yell’s customer support teams, who can help address any issues quickly.

✓ A large, yet local service

Yell has a large field sales force that covers the whole of the UK, and should almost always have an expert nearby, ready to support businesses with on-site visits at most locations around the country. If you ever need a quick digital marketing consultation, all you’ll have to do is yell.


How much does Yell cost?

Here's how much Yell's key digital marketing services could set you back:

ServicePrice (starting from)What you’ll get
Yell.com listingFree
  • A listing on yell.com
  • A free business profile that's easy for users to find on Google
DIY website builderFree
  • A .co.uk domain address and email
  • Google-recognised security certification
  • A choice of design templates
  • An easy to use drag-and-drop editor
Digital Marketing Starter Pack£30 per month
  • A three-page secure website, built by expert web designers
  • Connect Starter
  • A sponsored listing, with enhanced content, on Yell.com
Smart PerformanceDependent on your budget and advertising goals
  • Expert advice on your advertising campaign
  • Your advertising on search networks, social media, and display networks
  • Automatic reallocation of budget to get the most out of successful channels
  • An analytics dashboard and monthly reports

Is Yell right for my business?

Businesses come in all shapes and sizes, with any number of hopes and dreams. Check the statements that align with your own needs to find out whether Yell could be the right call:

“I'm a small business owner looking to grow my online presence.”

You're in the right place! Yell’s digital marketing services – including its Yell.com listing, and its Starter Pack – have been specifically crafted to help small businesses get online and grow. Plus, at £30 per month, its Starter Pack pricing is affordable for startups on tight budgets, while getting your business listed on Yell.com is totally free!

That said, you should be aware that Yell's contracts operate on a minimum term of 12 months – something to bear in mind if you're keen for more flexibility.

“My business is already established online, but I want to optimise my advertising.”

Sounds like Smart Performance could be a great option for you! Using a combination of expert advice from Yell's team and machine learning from the Smart Performance system, this service aims to superpower your advertising campaigns by directing your budget into the advertising channels that are working for you. And it moves as fast as the internet does, with your campaign's performance analysed every 24 hours.

Do bear in mind, though, that Smart Performance is a premium service. We can't specify how much it'll cost you – that will depend on your budget and what you want to achieve – but it will come with a bigger price tag than Yell's entry-level services.

“I want to use SEO to grow my business.”

You might have seen online reviews stating that Yell's SEO services leave something to be desired. Fortunately, Yell has developed and improved its SEO offering over the last year, and now provides a tailored service that promises better results.

Yell will start by carrying out a full SEO audit of your business, so its team can work out how best it can help you – after all, as Yell states, SEO isn't a one-size-fits-all solution. The company offers five different bands of SEO strategy, starting at £700 for local search optimisation, and finishing at £2,400 for a nationally-focused ecommerce strategy – so you're likely to find something suited to your needs.

“I want to create a PPC campaign for my business.”

Yell is one of the largest Google Partners in the UK, and is also a Microsoft Advertising Elite Channel Partner. The company currently manages PPC campaigns for over 11,000 businesses across the UK. In short, Yell is a great shout for PPC solutions.

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What do Yell’s customer reviews say?

We’ve combed Trustpilot, the popular reviewing platform, to give you an idea of what Yell’s customers think of its digital marketing services. From over 8,000 reviews, Yell has achieved 4 out of 5 stars, earning a ‘Great’ rating from Trustpilot reviewers. We're certainly impressed, but here's what some of those users had to say:

I now feel much more confident that I have made the right choices with Yell. We were a little rushed at the end of the phone call appointment, but we had been talking for well over an hour.

Keith L, Yell customer

Employees were not pushy to sell, which was great. There were a few issues which I think could have been avoided – hence the four stars out of five – but the issues were dealt with promptly, and explained well.K

Thornton, Yell customer

Fantastic help with updating our company website! Real attention to detail – thank you Caitlin!

Graeme C, Yell customer

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Expert verdict

Given that Yell is, in terms of revenue, the biggest managed digital marketing service in the UK, we're really impressed by the level of dedicated customer service that it can offer. If having someone on hand to help you with your digital marketing campaigns is important to you, don't be put off by Yell's size – you should have access to the help you need.

Yell's 20 years of industry experience also stand in its favour, with market-leading tools and services on offer. We're especially impressed by its innovative Smart Performance system, which should replace some grueling analysis on your part with speedy, automated changes that encourage real results. Its PPC campaigns, social media adverts, Google Ads, and website design are also excellent strengths of Yell's.

As with any business choice you make, it’s always a smart idea to compare your options before settling. That’s why Expert Market has done heaps of research to help find you the best digital marketing options for your business. If you’d like to receive tailored quotes, at no cost, from the UK’s leading agencies, then simply fill out this quick form – it only takes a minute!

Dan Barraclough

Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.

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