The Top 5 Hootsuite Alternatives in 2021: Time to Migrate?

By Dan Barraclough | Updated: 2 August 2021

Fly the nest from Hootsuite and choose one of our favourite Hootsuite alternatives…


Hootsuite logo

Hootsuite is popular, but it’s not for everyone. There are alternative social media management platforms with more features, cheaper price plans, and sleeker interfaces – and we’re here to help you find them.

Whether you disliked using Hootsuite, or you’re simply looking for a new tool, we’ve got five of the best Hootsuite alternatives for you to choose from. In this article, we’ll review each alternative, making direct comparisons to Hootsuite in order to help you decide exactly which one is right for your business. Check out our table below to see which platforms made the cut…

The 5 best Hootsuite alternatives

Please note that Sprout Social and Buffer charge in USD as standard.

Hootsuite alternativeBest forStarting price

Sendible

Best overall Hootsuite alternative

£21/month

Sprout Social

Best for large companies

$99/month (per user)

Buffer

Best free alternative

Free

TweetDeck

Best for using just Twitter

Free

Yell

Best for getting expert help

Bespoke pricing

If you don’t have the time or necessary skills to create social media campaigns yourself, there’s another option.  Rather than sign up to and get to grips with a new software, you can hire affordable social media experts to create campaigns and bring results to you, allowing you to focus on other areas of your business.

If that sounds good, simply use our free comparison tool to tell us what you’re looking for, and we’ll match your business with social media advertising agencies that best fit your ambitions. They’ll then be in touch with you with more information about how their service can help grow your business, along with no-obligation quotes. It’s quick, easy, and free to get started.

Did You Know?

In 2020, Facebook reported over 2.7 billion monthly active users.

1. Sendible

Best overall Hootsuite alternative

Sendible is our top Hootsuite alternative because it has more integrations than any other platform. Those integrations include the key social media platforms like Facebook, Instagram, and Twitter, but also WordPress, Slack, and the online graphic design tool, Canva.

What’s more, Sendible provides you with a social media inbox that gathers your messages, tweets, and social media comments into a single feed, which is something Hootsuite doesn’t do. Instead, Hootsuite has separate streams for each type of notification.

Pros:

  • More integrations than any other social media management tool
  • Get accurate reports created within 15 minutes, or create custom reports yourself
  • Suggestions for types of content you should post based on topics you’ve previously selected

X Cons:

  • No free plan available
  • Mobile app could be easier to use
Sendible screenshot
Sendible makes it really easy to schedule posts and grow your company’s social media presence

Sendible pricing

Sendible has four price plans to choose from, and offers a 14-day free trial. When billed annually, the prices are:

PlanCostBest forWhat you’ll get

Creator

£21/monthGetting started on your own

1 user

6 social profiles

One-click reports

Traction

£65/monthSmall agencies and brands

4 users

24 social profiles

One-click reports

Scale

£145/monthGrowing agencies and brands

7 users

49 social profiles

Build 14 custom reports

Expansion

£299/monthLarge teams and agencies

15 users

105 social profiles

Build 45 custom reports


2. Sprout Social

Best Hootsuite alternative for large companies

Used by Dove and PepsiCo, Sprout Social is one of the best social media monitoring tools, and has everything your profit margins need to shoot upwards.

Our favourite thing about Sprout Social is the ability to create chatbots to have on your own social media channels to help you respond to as many of your followers as possible. We also like its response rate and time analysis reports, which can help you understand the engagement with your posts in greater detail than on Hootsuite.

However, unlike Hootsuite, Sprout Social’s price plans charge per user. This means your costs on Sprout Social can quickly sprout upwards if you add just one or two extra users to your account.  It’s not the cheapest Hootsuite alternative out there, but it’s one of the most powerful.

Pros:

  • Ideal for large and growing businesses
  • Powerful and insightful reporting features
  • Chatbot tools to help you engage with customers via social media

X Cons:

  • Features are geared towards large businesses, so it might be overkill for startups
  • Doesn’t support management of Facebook groups
Sprout Social screenshot
Sprout Social is designed to help large businesses reach even wider audiences via social media

Sprout Social pricing

Sprout Social charges per user, with three price plans to choose from. You’ll also get a 30-day free trial period. Prices are in USD.

PlanCostBest forWhat you’ll get
Standard$99 per user, per monthEssential tools to get started

5 social profiles

All-in-one social inbox

Tasking and CRM (customer relationship management) tools

Professional$149 per user, per monthPowerful tools for social business

10 social profiles

Everything in Standard, plus:

Competitor reports for Instagram, Facebook, and Twitter

Suggested scheduling for optimal send times

Helpdesk integration

Advanced$249 per user, per monthAdvanced tools to scale your business

Everything in Professional, plus:

Message spike alerts for increased message activity

Chatbots with automation tools

Saved and suggested replies

Digital asset and content library


3. Buffer

Best free Hootsuite alternative

Buffer is a great option if you’re looking for an alternative to Hootsuite’s free plan.  Buffer’s free plan supports Instagram, Facebook, Twitter, and LinkedIn, but you’ll need to sign up to a paid plan if you want to use Pinterest. Buffer’s interface is easier to navigate than Hootsuite’s, but that’s about it when it comes to redeeming factors.

Buffer is suitable for scheduling and re-publishing posts, but it doesn’t offer many features designed to help you engage with followers. When you compare that to Sprout Social’s live chatbot feature, then you can see how Buffer can occasionally get outshone by the competition.

Pros:

  • Manage Facebook, Twitter, LinkedIn, and Instagram on its free plan
  • iOS and Android app to help you manage on the go
  • Integrates with popular apps such as Zapier

X Cons:

  • Cannot manage Pinterest on the free plan
  • Limited number of integrations compared to other Hootsuite alternatives
Buffer screenshot
Buffer has one of the most generous free plans on the market

Buffer pricing

Buffer is the best free Hootsuite alternative, but it also offers four paid plans (charged in USD) to choose from, as well as a 14-day free trial on its paid plans:

PlanCostBest forWhat you’ll get
Free$0/monthStarting up on your own

3 social channels

10 scheduled posts

1 user

Pro$15/monthStartups or small businesses

8 social channels

100 scheduled posts

1 user

Premium$65/monthGrowing businesses

8 social channels

2,000 scheduled posts

2 users

Business$99/monthMedium to large businesses

25 social channels

2,000 scheduled posts

6 users

Did You Know?

In 2020, 1.3 million new users joined social media every day.


4. TweetDeck

Best Hootsuite alternative for Twitter management

Whether you found Hootsuite’s choice of channels overwhelming, or you don’t need any other channels aside from Twitter for your business, then TweetDeck’s single-platform approach could be just what you need.  It’s completely free to use and comes with your Twitter membership, so there are no extra fees to worry about.

With its rows of long columns displaying your Twitter messages, mentions, and new followers, TweetDeck’s interface is similar to Hootsuite’s, so you should have no problem navigating the platform.

However, the main drawback of TweetDeck goes without saying: it only supports Twitter, and therefore it’s impossible to compare with Hootsuite in terms of managing other social media channels. That said, if you want to manage Twitter and no other channels, then TweetDeck is the right Hootsuite alternative for you.

Pros:

  • Ideal for managing Twitter
  • Free to use
  • Easy to schedule tweets from within the app

X Cons:

  • Cannot manage any other social media channels, such as Facebook or Instagram
  • You’ll need to install other tools if you want to manage alternative platforms
TweetDeck screenshot
TweetDeck is ideal if you want to manage only your Twitter account, at no cost

TweetDeck pricing

TweetDeck is completely free to use and comes with your Twitter membership.


5. Yell

Best Hootsuite alternative for getting expert help

Yell is the best alternative to Hootsuite if you want a hands-off approach to managing your company’s social media channels. While Yell doesn’t actually offer a social media management software for you to use, Yell's team of experts will build, manage, and maintain a bespoke social media campaign for your business, while you focus on other areas of your company.

You'll also get a dedicated ‘Reputation Manager' who will ensure customers can find your accurate business information across a network of 40+ websites. They will also help you request and respond to online reviews 24/7, helping to build your online reputation.

If you don’t have the time or the right skills to manage your company’s social media channels effectively, then using a third party like Yell is a time-saving option that can help your business grow online.

Read our full Yell review to learn more about its full digital marketing services.

Pros:

  • One of the largest providers of social media advertising for small businesses
  • Allows you to focus on other areas of your business
  • Access to expert advice on how to grow your business quickly

X Cons:

  • Minimum 12-month contract
  • You’ll need to request a quote to get a clear price
Yell social media advertising screenshot
Yell’s social media experts will create a bespoke campaign for your business to help you reach new customers, while you focus on other areas of your business

Yell pricing

Unlike the other Hootsuite alternatives in this article, Yell provides a bespoke service that’s unique to your company’s needs.  In order to get a clear price, you’ll need to request a free quote first. Luckily, we can help you there.

Simply tell us what you need on our free comparison tool, and we’ll select trusted social media advertising agencies – from a list that includes Yell – that best suit your requirements. They’ll then be in touch with you to give you more information on how their service can help grow your business, along with no-obligation quotes for you to compare before spending a penny. It’s quick, easy, and free to get started.


Hootsuite alternatives: Case studies

We spoke to Hootsuite customers and asked them to describe their experiences. The two case studies below should help you understand what to look out for when choosing a Hootsuite alternative, and what to avoid.

Kat Marketing logo

James Beattie, Head of Digital at KAT Marketing

“Hootsuite has been a staple for us over many years as it was always the best out there, but it hasn't moved with the trends in social media for a long time now. The biggest niggles come with imagery, as every platform needs specific sizing and Hootsuite just does not offer the flexibility you need when running multiple accounts across many clients. 

“The less said about how long it took the platform to effectively link with Instagram the better. It was truly staggering. It's a platform that hasn't moved with the times, and that's a shame for what used to be the market leader.”

It'seeze websites logo

Claire, Social Media Executive at itseeze.com

“I often find that Hootsuite disconnects our pages or fails to post our scheduled posts without very much warning. This is a real downside to the platform, as it's intentionally built to save time and keep all your posts in one place. The platform often requires babysitting to make sure it's doing the job correctly.

“One of our predominant social media channels is our Instagram account, with a 7.3K following. Getting our posts to look great on our grid is an important factor for us. We are, after all, a design company. 

“Hootsuite still doesn't offer the function to allow you to choose a cover photo on any videos you schedule for Instagram, often resulting in a blank square on our page's grid. This means that I have to continuously monitor our scheduled posts, and often I need to manually post the scheduled posts, just so that I am able to properly maintain our grid and keep it looking professional.”


Expert verdict

Finding a Hootsuite alternative should be easy, especially since we’ve selected and reviewed five of the best options in the UK. Now that you’ve reached the end of the article, you should have a clear idea which one is right for your business. But let’s quickly recap…

The best Hootsuite alternatives are:

  1. Sendible – best overall
  2. Sprout Social – best for large companies
  3. Buffer – best free alternative
  4. TweetDeck – best for Twitter
  5. Yell – best for getting expert help

Even if, after reading this article, you don’t think you have the time or resources to manage your own company’s social media channels – don’t worry. The best solution would be to hire a social media advertising company to handle everything for you.

They’ll create a bespoke campaign for you and help advertise your business to some of the billions of active social media users worldwide. To get started, just tell us what you need on our free comparison tool (it only takes a minute), and we’ll match you with social media experts that can best help your business grow online.

They’ll then contact you with more information about how they can save you time and boost your business, along with no-obligation quotes for you to compare. It’s totally free to get started.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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