The 5 Best Social Media Monitoring Tools for Your Business in 2022

BuzzSumo is our top choice for social media monitoring tools, closely followed by Sprout Social and Keyhole.

Social media monitoring is essential for brands nowadays. But with a wealth of options for tools for the job, how do you know where to turn?

That’s where we come in. We’ve trawled the internet and weighed up the features, pricing and drawbacks to come up with this list. Here are the five best social media monitoring tools on the market:

  1. BuzzSumo
  2. Sprout Social
  3. Keyhole
  4. Hootsuite
  5. Talkwalker

So-cial we? Read on to find out more about our expert picks or tell us about your company and get quotes for social media monitoring tools.

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BuzzSumo

Sprout Social

Keyhole

Hootsuite

Talkwalker

Price Range

$99-$299/month

Price Range

$89-$249

Price Range

$179-$999

Price Range

£39-£569

Price Range

$800/month+

4.7
4.6
4.5
4.3
4.3
Best For

Finding influencers

Best For

Campaign success tracking

Best For

Keyword targeting

Best For

Scheduling

Best For

Custom data analysis

Free trial?

30 days

Free trial?

30 days

Free trial?

7 days

Free trial?

30 days

Free trial?
Free plan?
Free plan?
Free plan?
Free plan?
Free plan?
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BuzzSumo

Best for finding influencers

BuzzSumo-logo
BuzzSumo
4.7
Pricing $99-$299
Quick overview

BuzzSumo is versatile in its uses, which is what makes it so popular with a wide variety of digital marketing professionals. Its most useful features include deep content analysis, competitor monitoring, influencer tracking, a content ideas generator and diverse content search tools. Easily track down trending topics and articles relevant to your industry, create exportable data reports and make use of their social backlink checker. Clients reported favourable ROI because BuzzSumo revealed how well their content performed.

Strengths

Access to Twitter's API

Range of price plans to suit different needs

Strong social filtering capabilities

Weaknesses

Alerts can sometimes refer to old content or produce irrelevant results

Free trial doesn't offer all their features

Too expensive for smaller businesses

Pricing
Pro $99/month
Plus $179/month
Large $299/month

Sprout Social

Best for campaign success tracking

sprout-social-logo
Sprout Social
4.6
Pricing $89-$249
Quick overview

Sprout Social is a pretty comprehensive social monitoring tool, with features for engaging with your followers, scheduling posts, analytics and social listening. Facebook tools let you compare competitor data directly to your own; handy given the limitations Facebook typically places on exportable data. Maintain oversight on paid and organic social content across your channels with dedicated reports. Additional premium options include social listening tools and more than 150 analytics reports.

Strengths

Reports into paid and organic social content

Track competitor performance

Supports collaboration across multiple users

Weaknesses

Advanced plan only offers 10 social plans

Can't upload Instagram reels

Limited content media editing tools

Pricing
Standard $89/month per user
Profesional $149/month per user
Advanced $249/month per user

Keyhole

Best for keyword targeting

Keyhole-logo
Keyhole
4.5
Pricing $179-$999
Quick overview

Based in Toronto, Keyhole is a much newer company than others on this list – it has just 7,000 clients whereas Hootsuite has 200,000. Nevertheless it has slightly different offering, with a greater focus on analytics for individual social media platforms. You'll be able to track products, brands and competitors as you wish and be able to see the engagement volume of each. Optional report downloading in PDF or XLS formats. Enterprise options offer greater customisation and more granular data.

Strengths

Analytics for individual social media platforms

Geolocation filtering available

Dashboards are shareable

No sign-up fee

Weaknesses

Keyhole logo on reports downloads

Customer support occasionally slow

Pricing
Professional $179/month
Corporate $539/month
Enterprise $999/month
Sharpen up your social media with savvy expert support

Hootsuite

Best for scheduling

Hootsuite logo
Hootsuite
4.3
Pricing £39-£569+
Quick overview

Hootsuite is a useful social media monitoring platform keeping you abreast of mentions, topics, trends and hashtags across major channels. Highlights include the ability to monitor paid and organic social posts, schedule posts in advance and plan content campaigns in a calendar. It integrates with over 150 apps, is available in six languages and offers a 30-day free trial. It falls down on competitor analysis and in-depth analytics; for these you'll need a more advanced platform. However, what it offers for the price is competitive.

Strengths

Discounts for nonprofits

Multiple users can share a single scheduling platform

Free plan available for 2 social accounts

Weaknesses

Reporting is not as in-depth as other apps

Customer support is not 24/7

Prices have increased a lot this year

Pricing
Professional £39/month
Team £99/month
Business £569/month
Enterprise On request

Talkwalker

Best for custom data analysis

Talkwalker logo
Talkwalker
4.3
Pricing On request
Quick overview

AI-powered social media listening with a user-friendly dashboard. Crunches custom categories of data including text, images, audio, video, websites, blogs, forums and of course social media posts. Its advanced social listening tools will save you time manually scrolling through channels to find mentions of your brand. A top social listening feature is its virality mapper that tracks popular conversations. Since Forrester named them as a leader in consumer intelligence platforms in 2021, they've only gone on to improve, for example, adding increased Facebook integration.

Strengths

Strong capabilities in search, insights discovery and analytics

Processes 187 languages with sentiment detection in half of these

No set-up fee

Twitter certified

Weaknesses

You'll need to know Boolean logic to use

Not simple to use at first

Filtering is not perfect and some manual sorting is needed

Trusted experts will transform your social media presence

Next steps

By now you’re familiar with the best social media monitoring tools on the market. Which one stands out for you? Would you like to compare quotes from our top social media monitoring suppliers? Take a minute to pop your details into our short form and get listening.


FAQs

Is social media monitoring the same as social listening?

Yes… and no. While the terms can be used interchangeably, there are differences. Broadly, social media monitoring is keeping your finger on the pulse of your online audience. Monitoring what’s being said about your brand and industry ‘buzzwords’ across social media sites. Social listening is the process by which you analyse the data. When you listen, you try to understand the meaning of what’s being said and use it to improve.

What is a ‘mention’?

A mention is any instance where a real person has referred to your company name, or any other words you’re targeting. These could involve your competitors or the industry in general. It’s important to keep track of them. The five tools reviewed above make tracking and analysing your mentions easy.

What is social media management?

It’s the broader umbrella term used to describe all forms of activity your business does in the world of social media. Analysis, listening and engagement are all covered. Confusing? Click here for more articles about social media management.

Sabrina Dougall

Sabrina writes about tech for business as well as consumer software. She covers topics ranging from digital marketing to ecommerce fulfilment, security systems, franking machines, and more. Having run her own successful small business, Sabrina knows first-hand how much there is to keep on top of. Writing with your company’s needs in mind, she distils truly useful product information (without the sales pitch).