On this page, you’ll learn everything you need to know about digital marketing. Suitable for companies of all sizes and industries, the right digital marketing campaign can see your business quickly outgrow the competition.
Digital marketing is the promotion of your business via online methods. While traditional marketing includes newspaper and billboard adverts, digital marketing involves using online platforms such as email, social media, and search engines to communicate messages with your audience.There are different types of digital marketing, such as content marketing, social media marketing, search engine optimisation, and display advertising. Overall, digital marketing is a cost-effective way to boost sales and reach new customers online.
Has your business nailed its digital marketing strategy? Read our article to pick up tips from the world's best brands.
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Digital marketing agencies typically offer bespoke pricing on a client-by-client basis, so it’s hard to pin down an exact price. Roughly, you can expect to pay anywhere between £1,500 and £10,000 per month, depending on what you need.
The overall cost will come down to the types of digital marketing services you want to use, the type of content you want to create, and the volume of content you want to send out.
Digital marketing agencies provide many different services, including social media marketing, SEO, content marketing (e.g. blogs and article-writing), PPC, and even video production. All of these services can help you find new customers, boost your brand image, and increase sales.
Brands that have nailed their digital marketing strategies usually create personalised content, user-generated content, live chat bots, social influencer marketing, and segmented emails, which are some of the hottest digital marketing trends for 2020 and beyond.
We recommend using social media scheduling tools like Hootsuite to help with your social campaigns, and MailChimp for email marketing. As for digital marketing tools as a whole, we also recommend using Google Analytics, Search Console, Google Ads, and SEMrush.
Hiring an agency to create and manage your next digital marketing campaign can make your life easier in different ways. It will allow you to focus on other areas of your business, you’ll learn new skills from your own experts, and, most importantly, your business will be empowered by the expert digital marketing insight it needs to attract customers and grow.