Digital Marketing

On this page, you’ll learn everything you need to know about digital marketing. Suitable for companies of all sizes and industries, the right digital marketing campaign can see your business quickly outgrow the competition.

Save by Comparing Quotes

What is Digital Marketing?

Digital marketing is the promotion of your business via online methods. While traditional marketing includes newspaper and billboard adverts, digital marketing involves using online platforms such as email, social media, and search engines to communicate messages with your audience.

There are different types of digital marketing, such as content marketing, social media marketing, search engine optimisation, and display advertising. Overall, digital marketing is a cost-effective way to boost sales and reach new customers online.

Digital Marketing Graphic

Get Started

Explore some of our in-depth guides and reviews
brands with the best digital marketing strategies

7 Brands With The Best Digital Marketing Strategies

Has your business nailed its digital marketing strategy? Read our article to pick up tips from the world's best brands.

Get Informed

Watch our video guide to digital marketing
YouTube video cover
Digital marketing can help you reach billions of active internet users around the world, helping you reach a wider audience than ever before. Dan Barraclough Senior Writer

Get Guidance

Find the best solution for your business
Reviews
Advice Guides
Cost Guides

Do you currently have a digital marketing provider?

It only takes a minute. Save by comparing digital marketing platform quotes.

Who we are

We’re a passionate team of editors, writers, and researchers with over a decade's experience in helping people choose the best solutions for their businesses.

We know that finding the right tools for your team, at the right price for your budget, can be a real challenge – that’s why we work hard to make sure our guides, reviews, and product comparisons are always accurate and helpful.

Trusted by 60,000 people each month Join our readers and discover the tools to succeed
Experts across 30 industries Discover proven industry solutions to help your business grow
12 years of experience Save time and money with our tailored quotes
Free business advice published daily Become an expert as you dive into the 100s of articles we offer for free

Your questions answered

Expert Market has specialist teams who have developed in-depth industry knowledge to help you find the best solution for your business.

Contact us to ask more questions and get specific advice on digital marketing.

info@expertmarket.co.uk

How much does digital marketing cost?

Digital marketing agencies typically offer bespoke pricing on a client-by-client basis, so it’s hard to pin down an exact price. Roughly, you can expect to pay anywhere between £1,500 and £10,000 per month, depending on what you need.

The overall cost will come down to the types of digital marketing services you want to use, the type of content you want to create, and the volume of content you want to send out.

Which digital marketing services do agencies provide?

Digital marketing agencies provide many different services, including social media marketing, SEO, content marketing (e.g. blogs and article-writing), PPC, and even video production. All of these services can help you find new customers, boost your brand image, and increase sales.

Which are the most important digital marketing strategies?

Brands that have nailed their digital marketing strategies usually create personalised content, user-generated content, live chat bots, social influencer marketing, and segmented emails, which are some of the hottest digital marketing trends for 2020 and beyond.

What are the most popular digital marketing tools?

We recommend using social media scheduling tools like Hootsuite to help with your social campaigns, and MailChimp for email marketing. As for digital marketing tools as a whole, we also recommend using Google Analytics, Search Console, Google Ads, and SEMrush.

Why should I hire a digital marketing agency?

Hiring an agency to create and manage your next digital marketing campaign can make your life easier in different ways. It will allow you to focus on other areas of your business, you’ll learn new skills from your own experts, and, most importantly, your business will be empowered by the expert digital marketing insight it needs to attract customers and grow.