It was once believed that Customer Relationship Management (CRM) systems were only helpful for retail and leisure industries. Not anymore!
All industries can benefit from clever use of good CRM systems, and accounting is no exception.
What is CRM and how will it benefit my accounting firm?
‘CRM software collects information from multiple points of contact. Businesses use this information to build strong relationships with their clients’
In the same way that accounting firms take financial details and turn them into readable, detailed reports, CRM software can do the same for your customers – taking their details and information about their habits to make managing your customer relationships easier, quicker and more efficient.
CRM software can be combined with a number of accounting specific programmes to streamline your operations and make your business, large or small, more efficient.
Best CRM softwares for accountants
There are many great CRM softwares on the market, but some offer a stand-out service to accounting firms. They are: Salesforce, Insightly, Microsoft Dynamics, Hubspot and Zoho.
- Microsoft Dynamics
If you’re after a CRM system that’s highly customisable, versatile and well-trusted then look no further. Whatever you want from your CRM system - reporting, forecasting, managing marketing campaigns - you can make Salesforce work for you.
|Sales Cloud||Salesforce's most popular CRM product. Sales automation with data capture, lead management and workflow automation.||From £20-£240/per user/per month|
|Service Cloud||Build strong and lasting customer relationships.||From £20-£240/per user/per month|
|Marketing Cloud||Engage and retain customers across email, web and social media.||Contact supplier|
|Quip||Improve your team’s productivity with a centralised information management hub.||From £8-£20/per user/per month|
|Einstein Analytics||User data to gain better business insights. Improve productivity and profit.||From £60/per user/per month|
Over 7,000 accounting firms worldwide trust Insightly to help them connect with new and existing customers, and it’s easy to see why. Clever and precise social media tracking links you with potential leads, while organising interactions improves existing client engagement. Insightly integrates seamlessly with popular accounting apps, including QuickBooks Online and Xero.
|Free||Try Insightly on a small scale before commiting to a paid plan - up to two users.||Nothing!|
|Plus||100,000 records, 50 custom fields, mobile CRM app||£22/user/month|
|Professional||250,000 records, 100 custom fields, custom dashboard, role-based permissions||£37/user/month|
|Plus||Unlimited records, 200 custom fields, unlimited shareable insight cards, dynamic screen layouts||£75/user/month|
3. Microsoft Dynamics
Microsoft Dynamics provides CRM solutions for a number of industries and have tailored solutions for accounting. Understanding that businesses need to stand out from their competition and offer their customers a better service, Microsoft Dynamics is easy to use and can help save your business time and money. With the option to make target marketing campaigns and easy integration with other software, Microsoft Dynamics is a great choice for both new and existing businesses looking to benefit from CRM.
Microsoft Dynamics pricing
|Dynamics 365 for Sales Professional||Lead and opportunity management for sales, ability to log quotes, orders and invoices, real-time sales reports (limited)#||£49/user/month|
|Dynamics 365 for Sales Enterprise||Ability to monitor competitors, and log sales goals, social engagement tracking, mobile offline sync, real-time sales reports||£71.60/user/month|
|Customer Engagement Plan||Customer service tracking, field service management, social engagement tracking, real-time sales reports||£86.70/user/month|
|Microsoft Relationship Sales||LinkedIn sales navigator enterprise, mobile offline sync, social engagement tracking, real-time sales reports||£90.91/user/month|
Hubspot is a really good-looking CRM platform. It’s simple to use, and easy to leave notes about clients and follow-up actions. Their online courses mean you’ll be a CRM pro in no time, and customers also praise their attentive customer service team.
|Free||Lead analytics dashboard, contact management, Facebook lead ads||Nothing!|
|Starter||Forms, contact and company insights, phone and email support||from £42/month|
|Basic||SEO and content strategy, mobile optimisation, social media monitoring||from £165/month|
|Professional||Email marketing, calls-to-action, A/B testing||from £665/month|
|Enterprise||Predictive lead scoring, custom revenue reporting, event-based segmentation||from £1,960/month|
* Note that price varies according to number of database contacts, rather than number of users.
Zoho is an excellent CRM software that’s generally favoured by startups and smaller companies. That said, some of the largest companies in existence - including Amazon - are huge fans. It’s one of the most popular CRM systems available, and with good reason. Real-time sales forecasting, automated lead management and integration with Google apps makes Zoho a firm favourite across all industries.
Zoho CRM pricing
|Free||Everything you need to kick-start your small business — for up to three users.||Nothing!|
|Standard ||Sales forecasting, charts and KPIs, webforms||£14/user/month|
|Professional||Email integration, social CRM, Google AdWords integration||£24/user/month|
|Enterprise||AI conversational support, multi-user portals, anomaly detectors||£36/month/user|
|Ultimate||Free Premium support, enhanced storage, email sentiment||£85/user/annually|
Next steps: get your CRM system
This article has given you a taster of the capabilities of six of the best CRM systems for accounting firms available today. However, with each system offering its own unique features, and some opting to price ‘per user’ and some ‘per number of contacts’, it can be hard to know where to start when it comes to comparing prices.
That’s where we can help. Simply fill in this short form to receive no-obligation, tailored quotes from up to four suppliers - completely free of charge. Why spend ages trawling through other websites when you can get the answers delivered straight to you?!