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How much does CRM software really cost?

For businesses interested in using a customer relationship management (CRM) system to manage sales, customer support, technical support, or marketing efforts, the first concern is often cost.

Because CRM software can vary so much from one provider to the next, it's important to compare both features and cost before making a selection.

Here’s Customer Services Manager Scott Christie on how system features affect pricing:


 

But just how much does a CRM system cost? Well, helpful bunch that we are here at Expert Market, we looked at pricing from seven leading CRM providers and compiled the information into a handy table.

All prices below are accurate as of April 2018 .

ProviderEntry LevelMid RangeAdvanced
Zoho pricing£14/user/month£24/user/month£36/user/month
Sugar pricing£32/user/month£52/user/month£120/user/month
Microsoft Dynamics pricing£86.70/user/month£143.27/user/month£258.36/user/month
Salesforce pricing£20/user/month£60/user/month£120/user/month
VTiger pricing£7.05/user/month£14.09/user/month£21.14/user/month
Capsule pricingFree for up to 2 users£8/user/monthN/A
Sage pricingN/A£30/user/monthN/A

So as you can see, CRM software is usually priced per user, per month. Based on the figures above, CRM costs on average:

  • £30 for a basic solution
  • £46 for a mid-range solution
  • £106 for an advanced solution

Free CRM software

There are plenty of free CRM solutions out there. But while these may seem like a tempting option, it’s important to remember that they’ll only offer basic features. As with all things: you get what you pay for.

A better solution is to opt to “try before you buy”. Providers such as Salesforce offer a free 30 day trial of their paid packages, and at the end of it there’s no obligation to sign a contract.

Trialing CRM software is a great way of identifying which features your business will benefit from and which are surplus to requirements. This will help you to choose the most suitable package.

Best software options and detailed price information

Zoho

CRM is is just one of many products in Zoho's extensive suite of business applications, which spans accounting, market research, IT and more. The company offers free CRM for up to ten users, which includes basic features like lead and contact management, opportunities, and task lists. Zoho’s most popular choice of plan is the “Enterprise” plan, which integrates advanced analytics and AI-powered support features. This option starts at £14 per user per month.

Supplier Rating: Zoho review >
Features
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Overall
Based on 659 reviews

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Pros:

  • Free edition
  • Easy to use
  • Easy to set-up

X Cons:

  • No free trial of paid plans
  • Limited test environments
  • Limited third-party app integration

Sugar

Sugar specialises in fully customisable CRM software, easily tailored meet meet your specific business needs. They offer a choice of three plans, the cheapest of which starts at £28.19 per month per user. The more expensive "Enterprise" plans are designed for organisations that need revenue line item forecasting and customer self-service portals. These start at £48.50 per user per month.

Supplier Rating: Sugar review >
Features
Ease of use
Help & support
Overall
Based on 307 reviews

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Pros:

  • Free trial
  • Competitive pricing
  • Customisable right out the box

X Cons:

  • Not as many features as other CRMs
  • Limited social network integration
  • Falls short on marketing automation

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Microsoft Dynamics

Microsoft Dynamics is Microsoft's attempt to capture the business automation solutions industry, offering sales, service desk, and social engagement services to subscribers. The “Dynamics 365” plan offers the best value for businesses, with a full suite of CRM products as well as a monthly subscription for each user to Office 365 and Power BI. Prices aren’t cheap, starting £86.70 per user per month, but Microsoft Dynamics is one of the most feature-rich CRM solutions in the business.

Supplier Rating: Microsoft Dynamics review >
Features
Ease of use
Help & support
Overall
Based on 623 reviews

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Pros:

  • Powerful Outlook integration
  • Fully customisable
  • Excellent third-party app integration

X Cons:

  • No free trial
  • Tricky to set up
  • Some users complain of clumsy UX

Salesforce

Salesforce is one of the most commonly used CRM solutions in the world. With so many plans, add-ons, and modules, there’s a suitable option for businesses of all sizes. Their basic plan starts at £20 per user per month. Their mid-range plan rises to £60 per month and includes sales forecasting. To add real-time sales insight the charge is £120 per user per month.

Supplier Rating: Salesforce review >
Features
Ease of use
Help & support
Overall
Based on 5,859 reviews

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Pros:

  • Powerful and feature rich
  • Free trial
  • Fully customisable

X Cons:

  • The huge scale of the platform can prove overwhelming for some small businesses

VTiger

Launched as an open-source CRM platform, Vtiger has become a hybrid of both open-source and cloud-based CRM solutions. Customers choose from either sales or support versions of the software, with starter plans available for £7.05 per user per month month when paid annually.

Supplier Rating: VTiger review >

The “Professional Edition” is available starting at £14.90 per month and features a full suite of sales tools, including forecasting, invoicing and lead scoring. Vtiger’s premium package includes both sales and customer service features and costs £21.14 per user per month.

Features
Ease of use
Help & support
Overall
Based on 138 reviews

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Pros:

  • Free trial
  • Highly competitive pricing
  • Excellent customer service

X Cons:

  • Limited third-party app integration
  • Less functionality than other CRMs
  • Less suitable for large businesses

Capsule

Capsule is one of the most popular choices of CRM system for small businesses. They offer only two packages — one free and the other costing just £8 per month per user. The free option allows for two users, with 10mb of storage and up to 250 contacts. The “Professional” plan provides 2GB of storage for each user and up to 50,000 contacts.

Supplier Rating: Capsule review >
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Ease of use
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Overall
Based on 36 reviews

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Pros:

  • Easy to set up
  • Easy to use
  • Excellent customer service

X Cons:

  • Limited reporting functions
  • No free trial
  • Less suitable for large businesses

Sage

Sage offers both CRM and Enterprise Resource Planning (ERP) software, with the ability to integrate features for a more streamlined experience. Their all-inclusive price plan costs £30 per user per month. For users who aren’t quite sold on Sage, there is the option of a 30-day free trial, which includes customer support management, as well as workflow and campaign management.

Supplier Rating: Sage review >
Features
Ease of use
Help & support
Overall
Based on 45 reviews

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Pros:

  • Simple, all-inclusive price plan
  • Easy to use
  • Reliable

X Cons:

  • Below average customer support
  • No free trial
  • Poor social platforms integration

How to keep CRM costs to a minimum

Hopefully the information on this page will have given you a good idea of how much a CRM system costs. And by now you probably have a rough idea of how much you want to spend on one — and the features you require. The next step is to compare prices.

You could spend hours scouring the internet and contacting different providers. Or, you could click the button below and fill in our webform to receive same-day quotes from up to six leading CRM providers.

The whole process takes less than a minute, it’s completely free and there’s no obligation to go with any of the providers we match you with.

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