Customer Relationship Management (CRM) is vital to any business wishing to utilise their customer database to maximum profitability. There is no point in collecting masses of data every time your customers call, email, visit your website or engage with your brand on social media, if you do not then organise and use this information to drive profits.
CRM software has seen massive advances over the past 5 years. The capabilities of most CRM systems can now meet and even succeed the expectations of any small or large company. Some CRM providers specialise in a particular feature, such as analytics or sales, which is great if your business needs focused results.
Whichever CRM solution you decide on, here are 5 ways CRM can maximize your profits:
1- Fewer lost leads
Humans make mistakes and sometimes things fall through the cracks. Your sales team are probably busy enough following up customers who have actively engaged with them to worry about those others, who may have passively visited your website, or browsed your social media channel. A good CRM system will collect all of this information and display it to you in a way that makes it easy to action a marketing strategy towards this previously forgotten customer base.
It is a waste of time for your marketing team to tweet someone who only ever emails, or email someone who only ever calls. CRM software can analyse and display the best way to target groups of customers for specific marketing methods. This focused approach to marketing could save time and money, while maximising profits from each individual marketing campaign.
3- Automated marketing
As well as targeting your marketing campaigns to specific customer groups, CRM software can also help automate certain marketing features, saving huge amounts of time and money. Features such as an email with an offer for a customer birthday can be automated for your entire customer database, freeing up the time it would have taken for an employee to manually send these sorts of emails daily. Automated marketing also reduces errors and can continue sending out of traditional office hours.
4- Prioritise through analytics
CRM analytics software provides the crucial service of taking all the data from your various teams and displaying it in simple, easy-to-read formats, such as graphs and charts. Having this information displayed visually can be invaluable to the decision-making process. Using CRM analytics, managers can prioritise tasks in order to make the most out of employee time and maximise the productivity of each team.
5- Mobile apps: never miss a lead!
Many CRM system providers have now created apps that can be fully integrated into the CRM process. These apps mean that you can have access to important customer and performance data instantly, wherever you are. Full-time access to this information could mean the difference between missing a huge lead and closing an amazing deal.
Installing a successful CRM system could save you valuable hours of employee time, in turn saving money because your employees will be able to engage in more productive activities. Smart planning and implementation of tailored marketing will increase your customer relationship management significantly. Utilising your CRM to it’s full potential could see your company maximising its profit potential in a short time-span.
In order to get the best CRM system for your business, it is important to shop around and compare quotes. Expert Market are available to offer you free, professional advice and put you in contact with the top CRM suppliers in the country who will find a solution to match your exact needs.