The Best CRM Systems for Hedge Funds in 2020

Hand holding small tree representing a hedge fund

By Rob Binns | Senior Writer | 21 September, 2020

A CRM system can help you juggle investor relations and fundraising campaigns, while leveraging data to grow your firm. But which hedge fund CRM software provider is right for you?


ProX ConBest for
NavatarWide range of integrationsNo 24/7 supportData intelligence
SatuitCRMImpressive mobile appDesktop interface isn’t easy on the eyeTravel and meeting planning
DynamoFree trial availableClunky UX (user experience)Fundraising
Backstop SolutionsUser-based roles and permissionsDifficult to useMaintaining investor relations
ClienteerSimple investor reporting Lack of pricing transparencyFlexibility and ease of use

As a hedge fund manager, you’re constantly relied on to make huge decisions for high-net worth investors – so it’s always going to be stressful.

What’s more stressful, though, is getting bogged down in the day-to-day admin and chores that come with the job. Surely there’s a better way to automate those repetitive tasks and focus on what matters – satisfying your clients, and growing your reputation and portfolio?

Well, there is – and it’s called CRM (customer relationship management) software. CRM is a cloud-based tool allowing you to track your clients, prospects, activities, and interactions across your entire portfolio. Hedge fund CRM software allows you to be savvier with your data, and use it to coordinate all aspects of your fundraising, investor relations, and portfolio management.

But which hedge fund CRM system is right for you? Let’s break down our top five hedge fund CRM software providers for 2020 to find out.


Best CRM systems for hedge funds in 2020

According to our research, the best hedge fund CRM systems come from Navatar, SatuitCRM, Dynamo, Backstop Solutions, and Clienteer.

The top 5 hedge fund CRM software suppliers, rated:

Read on to find out why these companies made our list, or – if you’re short on time, and want to start comparing rates from leading providers right away – explore what our quick quote-finding form can do for you.

Simply provide us with some details about your hedge fund management business’ requirements to get started. We’ll ask about the number of people in your team, which specific investor relationship management features you’ll require, and what kind of software you’re currently using.

Once we have this info (the whole thing takes less than a minute), we’ll match you with the hedge fund CRM suppliers that meet your needs. They’ll then be in touch with you directly over the phone, to provide quotes and offers tailored to your business.


Navatar

Best for data intelligence

Navatar’s leading hedge fund CRM software, in its own words, “transforms ordinary GPs (general partners) into leading investment firms”. It’s a bold claim, but we think Navatar’s software – which also integrates with top analytical CRM provider Salesforce – has the capacity to deliver.

With Navatar’s wealth of data analysis features at your fingertips, you’ll be able to stay ahead of your competitors, while gathering intelligence on LPs (limited partners) and potential investors. Better still, Navatar’s proprietary relationship management workflows harness automation to help you get the most out of your time – not to mention your investors’ money.

Pros:

  • Integrates with hundreds of third-party applications, including Gmail, Outlook, Preqin, and Capital IQ
  • Sports a simple, stripped-back interface
  • Savvy workflow automation means you won’t have to sweat the small stuff

X Cons:

  • No 24/7 support
  • Pricing isn’t available, though we believe Navatar’s to be among the more expensive hedge fund CRMs out there

Navatar’s seamless integration with CRM powerhouse Salesforce is one of the software’s biggest drawcards. To find out more about how Salesforce (along with its superlative data intelligence platform Einstein Analytics) can help your hedge fund become more metrics-driven, check out our 2020 Salesforce review.


SatuitCRM

Best for travel and meeting planning

With software solutions for most types of wealth management – including hedge funds, institutional assets, and private equity – SatuitCRM is a truly versatile piece of tech.

That’s because, aside from everything you’d expect from your hedge fund CRM – prospect, client, and activity tracking – SatuitCRM also acts as your personal assistant. When you’re out in the field, SatuitCRM provides real-time access to your appointments and client data. Its in-built mapping tool even makes it a breeze to locate your clients’ addresses, all from within the SatuitCRM mobile app.

One of the aspects of SatuitCRM that makes it so effective for remote teams – or hedge fund managers working from the road – is that it’s cloud-based. 

This technology enables real-time transmission of information via a mobile app. For more detailed insights into what this kind of software can do for your business (and who the top suppliers are), explore our guide to the best cloud-based CRM for businesses in 2020.

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1. Does your firm already use CRM software? YES NO

Dynamo

Best for fundraising

It doesn’t boast the intuitive interface of Navatar, or the bells and whistles of SatuitCRM’s remote capabilities, but Dynamo excels in one particularly key area for hedge fund managers… fundraising.

Dynamo’s dedicated fundraising portal allows you to identify and qualify the most suitable investors, and then engage them with targeted, personalised fundraising campaigns. This portal is easy to use, and you can use it to showcase funds, documents, and data to a wealth of potential investors.

Pros:

  • Free trial available
  • Additional features help your hedge fund stay compliant with the regulations
  • Provides a dedicated client specialist for support
  • Offers an API (application programming interface) connector that feeds in data from Preqin and Bloomberg

X Cons:

  • User experience can be a little clunky, especially if you’re on the mobile app

Dynamo’s fundraising capabilities work in much the same way as most conventional marketing CRM systems – allowing you to build up a database of information about clients, and then use this to inform tailored marketing comms.

To find out more about using data to win customers and influence your existing client base, explore our guide to the best marketing CRM software in 2020.


Backstop Solutions

Best for investor relations

As a hedge fund manager, your investors are the heart and soul of what you do – and your CRM system should reflect that. Refreshingly, Backstop’s clever CRM platform makes managing your large network of investors easier than ever. You can track their balance and capital activity through the CRM’s interface, while detailed reports help you to manage business risk. You can also share and track notes, research, calls, documents, and meetings, and sync data across your email, calendar, contacts, and more.

Better still, Backstop Solutions intelligent hedge fund CRM solution enables you to develop a more holistic, nuanced understanding of your investor and client base. 

By linking contacts within your network to one another based on their existing relationships, you’ll have an ace up your sleeve when it comes to investor engagement and fundraising.

Pros:

  • Backstop’s Excel Toolkit allows you to auto-generate marketing materials and performance reports
  • Easily control permissions and access rights across your team

X Cons:

  • It’s not the easiest system to use!
  • Mobile app feels a little dated

You're almost finished with our list of the top 5 best hedge fund CRM software providers in the UK. Time to start comparing quotes?

Simply hit one of the buttons below to begin our quick questionnaire. It takes just 30 seconds to complete, and by telling us more about your firm's specific requirements, we can help ensure that you receive the best, most personalised rates on hedge fund CRM software in the UK.

Compare Quotes from Leading Hedge Fund CRM Software Providers and Save
It takes just 30 seconds...
1. Does your firm already use CRM software? YES NO

Clienteer

Best for flexibility and ease of use

Let’s get straight to it – Imagineer Technology Group’s dedicated hedge fund CRM software ‘Clienteer’ is extremely easy to use. Aside from being highly configurable, Clienteer’s interface is also intuitive – while its clear, clever visualisation of your hedge fund’s key data makes it a pleasure to look at, too.

Aesthetics aside, there’s plenty more to this book than its cover. Namely, flexibility – Clienteer is available as either a cloud-based or on-premise solution, ensuring you keep your firm’s data security firmly in your own hands.

Clienteer also promises flexibility in terms of pricing, offering multiple subscription options to suit hedge funds of different sizes and ambitions. However – and somewhat frustratingly – Clienteer doesn’t specify exactly what these prices are, and you’ll have to enquire to get an accurate quote.

Pros:

  • Utilises a drag-and-drop interface to visualise forecasts and opportunities
  • Lets you assemble and distribute complex investor reporting packages with ease
  • Multiple pricing tiers available...

X Cons:

  • … though these remain annoyingly opaque!

Expert verdict

At this stage, you should have an idea of the fundamental differences between each of our top 5 CRM systems for hedge funds. Now, it’s time to decide which system’s specific skill set is best-suited to the daily demands of your own hedge fund management business.

Do you want to prioritise investor relations above all? Pick Backstop Solutions. Is more intelligent, effective fundraising at the top of your priority list? Choose Dynamo. If you’re constantly on the road – or just need a system that’s simple to use and nice to look at – SatuitCRM and Clienteer should tick all the right boxes.

But, for all-round effectiveness and cutting-edge data analysis and reporting, our top CRM pick for hedge funds is Navatar. Its wide range of integrations (including CRM behemoth Salesforce) is just a bonus.


Next steps

So what now? Do you take a risk and pluck a provider out of the air? Perhaps spend hours trawling the internet undertaking further research? Or is there an easier way to do it – to hedge your bets, receive tailored, no-obligation quotes, and compare hedge fund CRM system suppliers on your own terms?

There is, and it takes just 30 seconds.

Simply provide us with some details about your hedge fund’s CRM requirements – the features you’ll need, the size of your team, and what (if any) CMS (contact management software) you currently use to juggle clients and investors.

Once you’ve completed our quick questionnaire (it takes 30 seconds, tops!), we’ll match you with one or more leading CRM suppliers. They’ll then be in touch with you directly over the phone to provide personalised quotes, and handle any further questions. It’s that easy!

Rob Binns Expert Market
Rob Binns Senior Writer

Rob writes mainly about the payments industry, but also brings industry-specific knowledge of CRM software, social media monitoring, and invoice finance. When not exasperating his editor with bad puns, he can be found relaxing in a sunny corner, with a beer and a battered copy of Dostoevsky.

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