This article will explain what kind of coffee and equipment Starbucks uses to ensure their coffee is served fresh and perfect to every customer, around the world.
Starbucks was founded in 1971 by a group of friends who wanted to open a coffee shop that sold only top quality roast coffee beans and equipment. The first store was opened in Seattle, Washington and from there the business grew. In 1988, it was sold to another business man, Howard Schultz and by the time of its initial public offering in 1992, there were 165 Starbucks outlets across the country. Today, Starbucks is the largest coffee shop chain in the world with over 19500 stores in 58 countries.
To get the unique tasting coffee that Starbucks sell, there are several factors to consider. Firstly, the coffee used. Starbucks currently have over 20 roasts of varying strengths to enjoy ranging from the Blonde roasts which are mild in flavour, to the Medium Roast coffees which are ideal for everyday drinking, right up to the stronger Dark Roast coffees which are perfect for those who want their coffee to have a real kick.
They also have a number of seasonal favourites; coffees which are only available at certain times of the year, either due to them only being available from the coffee growers for limited periods or because they are blended for a specific occasion like Christmas.
Starbucks Coffee Machines
The other major ingredient for brewing a great cup of coffee is the equipment used. Starbucks have always been at the forefront of making great tasting coffee and therefore only use high quality coffee machines. Currently, the vast majority of stores use the Mastrena High Performance Espresso Machine, a fully automatic bean-to-cup coffee maker.
While bean-to-cup machines are infinitely easier to use than a traditional espresso maker, some say the coffee they produce is inferior to coffee made by the traditional method. There are a lot of positives to bean-to-cup machine, though. Firstly, they eliminate the need for a separate coffee grinder as the process is built into the machine. Coffee beans start to lose their freshness immediately after grinding.
The Mastrena grinds only enough beans for each cup and they are instantly used to make the coffee so it would be impossible for the coffee to be fresher. A happy side effect of this is that the noise of the grinder working makes Starbucks seem more like a real coffee shop again. Previous machines haven't had the grinder and used pre-packaged ground coffee instead, which doesn't create the same atmosphere, plus the strong coffee aroma wasn't present in store.
Users of the Mastrena have said that the machine is enjoyable to use and easy to operate. Great, considering it's right at the heart of Starbucks success.