Last year, Expert Market selected 8 of the UK's coolest companies and recognised them for their efforts in company culture, product innovation and beyond. Given our love for all things tech, we were particularly excited to award Appear Here the accolade of ‘coolest website’. Read on to discover why…
About Appear Here
Appear Here is the first business to revolutionise the short-term space rental market. Its slick website and dedicated staff work to match business owners with landlords in a matter of days. Founder Ross Bailey explains how the company aims to make it ‘as easy to book a retail space as it is to book a hotel room’. From pop-up shops to prime retail spots, landlords list their empty spaces on Appear Here while brands flock to the site to snap them up. The site currently lists thousands of short-term retail spots across major cities across the world. Fantastic partnerships with brands such as Topshop and TfL have allowed Appear Here to reach new heights. Appear Here now manage concession spaces at Topshop's flagship Oxford Street store and prime retail spots on London’s transport network, such as Old Street Station. For aspiring entrepreneurs looking to trial their product without a long-term rental commitment, Appear Here is a dream come true.
A Website of Wonder
Crucial to Appear Here’s success has been its website. The site acts as a platform for landlords and business owners to strike a deal, and so must be as functional as it is beautiful. Head to their homepage for a lesson in how to combine aesthetics and user experience. A responsive, full-width video spans the page, immediately stopping the user in their tracks. Still, the call-to-action is clear and simple. ‘Where do you want to launch?’, it asks.
Scroll down and users are greeted with a series of stunning images that demonstrate the international reach of Appear Here. In fact, the imagery used throughout the website is engaging and totally on-brand.
The functionality of the site is equally impressive. Rental spaces are sorted by location, type and, a recent addition, by collection (i.e. London Underground or markets). Brands can view cost estimates immediately without the need for complicated forms, and enquiries can be sent in a couple of clicks. Still, not once does functionality overshadow aesthetics. The site remains slick and responsive across all its web pages.
Not just a pretty face, Appear Here’s website is a platform for some truly world class content. The company aims to be more than just a listing site, and so provides plenty of inspiration and useful information for users. Their blog is jam-packed with the latest retail news and there’s also a dedicated space to showcase their excellent video content; both of which are well worth a read/watch. Personality is sprinkled across the Appear Here site. We particularly like the ‘home truths’ section on rental listing pages. Appear Here employees personally visit all of their venues to ensure consistent quality, and give potential renters the heads up on any quirks of the space. It is these personal touches that set Appear Here apart from competitors.
Like so many of our other coolest companies, Appear Here is shaking up their industry. Named one of Bloomberg’s most innovative UK companies of 2016, it looks like 2017 is set to be another stellar year for Appear Here.